Caitlin O’Connell

  • Data: 37% of Global iPhone Users Use iPhone 5S or Older

    …. Overall, Localytics found the iPhone 5S is second only to the iPhone 6, which has 32 percent of the market share. In a blog post, Caitlin O’Connell, marketing research analyst at Localytics, said: Apple may be hoping to benefit from the success of the iPhone 5S by essentially creating an updated version of it. Since the biggest differentiator may…

    AllFacebook- 24 readers -
  • Report: In 2015, App Stickiness Hit Highest Point Since 2012

    … Localytics, an analytics and marketing platform for mobile and Web apps, has released its latest data measuring app stickiness and app launches through the end of 2015. Analyzing data from apps using its mobile engagement platform, Localytics found both figures increased last year. Specifically, data showed the average app stickiness for 2015…

    AllTwitter- 25 readers -
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