Caitlin O’Connell

  • Data: 37% of Global iPhone Users Use iPhone 5S or Older

    … Ahead of Apple’s rumored announcement of the 4-inch iPhone SE, marketing platform AppLovin has analyzed global iPhone usage on its network to discover how many users are still using Apple’s smaller iPhone devices. According to its data, as of February 2016, 37 percent of iPhone users were using an iPhone 5S or older device. The other 63…

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  • Report: In 2015, App Stickiness Hit Highest Point Since 2012

    … year, the highest the figure has been since 2013. Overall, this increased engagement and retention in 2015 resulted in app stickiness hitting its highest point since 2012. Media and entertainment apps were considered the ‘stickiest’ apps of the year, with these apps having an average stickiness of 29 percent for 2015. In a blog post, Caitlin…

    AllTwitter- 25 readers -