Caitlin O’Connell

  • Report: In 2015, App Stickiness Hit Highest Point Since 2012

    … year, the highest the figure has been since 2013. Overall, this increased engagement and retention in 2015 resulted in app stickiness hitting its highest point since 2012. Media and entertainment apps were considered the ‘stickiest’ apps of the year, with these apps having an average stickiness of 29 percent for 2015. In a blog post, Caitlin…

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