Call Centers

  • Why You Should Consider Customer Service to be 1-to-1 Marketing

    … ended up buying the exercise bike online from Target.com. I contacted their customer service and asked if I could return the bike to my neighborhood store if I didn’t like it, and they responded quickly that I could. (And I rode 4.5 miles this morning. #SuccessSoFar) The bottom line – companies overinvest at the top of the funnel and underinvest…

    Daniel Burstein/ MarketingSherpa Blog- 9 readers -
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