Call Centers

  • Why You Should Consider Customer Service to be 1-to-1 Marketing

    … Some retailers only see customer service as an expense. They view it as a cost that needs to be ruthlessly cut to the bare minimum by incentivizing call center reps to get the customer off the phone as quickly as possible and push customers to self-service portals instead of providing easy contact information. Yet, a major challenge retailers…

    Daniel Burstein/ MarketingSherpa Blog- 9 readers -