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… October 13th, 2014 Amy Bishop Posted in Google AdWords, Google News, PPC News and Views | No Comments » You may have received an email this afternoon from AdWords, announcing the transition to local call extensions (when applicable). This is a great feature and I know we at Clix are looking forward to the results. Often times, a toll free…
Call extensions have been a pretty popular option for local businesses looking to make it easy for potential customers to reach them. AdWords offers two varieties – one where you list and use your own phone number, or another option with call tracking where Google assigns one of their own tracking numbers and then forwards it to your phone number.
… Since adding additional functionality to call extensions earlier this year, one of the most griped about items by the SEM community has been the lack of bulk support for call extensions. Adwords Editor does not support call extensions at all as of the most recent 10.5 update. Previously, there were also not UI tools to support bulk additions…
… click-to-call extension ads provide a way to short-circuit that leaky bucket entirely by having people call directly from the search engine results page without ever even having to go to your landing page! Wow. It's not often that you can completely eliminate a stage in the conversion funnel like this. Our internal research shows that calls from ads…