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Street Fight Daily: Guardian to Sell Its Data, What Facebook’s Marketplace Lacks October 4, 2016 by Joseph Zappa Leave a Comment Filed Under: Headlines, News A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Guardian Moves to Separate Data from Inventory, with Monetization Model to Follow (The Drum) Publishers are catching on that their highly e.
…. Unfortunately, it’s not great news. Your phone number is hard-coded in your web template. As a result, you have no idea where the visitor came from and which campaign, if any, to attribute the closed sale to. If you had implemented a call-tracking solution, you’d have a much different story. The user would have landed on your site and a new phone…