Call-To-Action

  • The Value of YouTube's New End Screens Feature for Brands and Publishers

    … the likelihood of that brand’s videos gaining more attention across the entire site. This is because YouTube uses the watch time metric, calculated by average view duration times the number of video views, in its promotional video algorithm as a way to determine which content audiences deem worth their time. YouTube then promotes that content…

    ReelSEOin YouTube- 23 readers -
  • Email Marketing 101: How to Craft Effective Calls-to-Action

    … What’s the most important component of a marketing email? Great copy? Imaginative design? Compelling imagery? Although they are all critically important, a solid case could be made that they are all secondary to the Call to Action (CTA). That’s because every marketing email is sent for the same reason – to trigger costumer action. If it’s…

    Movable Ink Blogin EMail How To's- 6 readers -
  • Creative Email Call-to-Action Ideas That Really Drive Action

    … You’ve figured out what to say in your email, designed it to catch the eye of your reader, and sent it out. You check your email marketing reports and… surprise! People are opening it! But they aren’t clicking. They aren’t taking action. You aren’t driving them to where you want them to be. It’s time to think about changing your email’s call…

    Constant Contactin EMail- 10 readers -
  • How to Crack the Email Call-to-Action Code

    … call-to-action, or CTA, comes in. A powerful CTA can persuade even the most stubborn and hesitant reader to take action. But crafting a successful call-to-action is more than just providing a tempting offer. Below you’ll find five best practices for your email call-to-action, as well as actionable tips you can begin using right away. 1. Choose one…

    Constant Contactin EMail How To's- 4 readers -
  • 4 Ways to Make Your Call-to-Action Buttons More Effective

    … Whether you’re preparing to send an email blast or running a paid search campaign, your calls to action can make or break the success of any digital marketing initiative. A persuasive, compelling call to action (CTA) can convince even the most hesitant prospect to convert, but there’s more to it than just a tempting offer — you have to speak…

    Dan Shewan/ Constant Contactin Paid Search EMail- 14 readers -
  • 5 Eye-Catching Ways To Makeover Your Blog Today

    … for WordPress in 2015. Create a call-to-action below your blog post If you don’t already have one, a call-to-action (CTA) is a great way to build your email list, grow your traffic and promote your products. As a blogger, you want to capture your readers with your engaging content and if they enjoy it, they are more likely to subscribe to your email…

    Blogging Wizardin Social Blogging- 10 readers -
  • 10 Characteristics of Killer Twitter CTAs You Can Use Today

    … A CTA, or call-to-action, tells your audience what action you want them to take. It lights the path to the next point of engagement with your brand, and is a cornerstone of marketing messages both on- and offline. When it comes to Twitter, the typical actions that most brands want to see are clicks, follows, retweets, replies…

    Lauren Dugan/ AllTwitterin Social Twitter- 21 readers -
  • YouTube Advertising: Do Partner Revenue Terms Need to Be Clearer?

    … to intentionally click. See below for an example of this: I love this change. Mostly because my old habits can resume uninterrupted, but also because it helps advertisers. On one hand they lose out on the random traffic that would follow their links, but on the other hand that traffic should now have much higher conversion rates as they are now…

    Andy Smith/ ReelSEOin Social YouTube- 33 readers -
  • How-to Master the Facebook Video Algorithm: 3 Winning Tactics

    … to Facebook means more organic reach, but what many still don't know is that uploading native video content also gives brands a huge opportunity to push a “call to action” within a video post. After a native Facebook video plays, the viewer is presented with two options: replay the video or click the designated call to action button. While the call…

    ReelSEOin Social Facebook How To's- 35 readers -
  • Part 6: SEM Ad Copy Testing Insights for Your CMO

    … Isaac Newton’s Third Law of Motion tells us that “for every action there is an equal and opposite reaction.” This is also true in advertising. SEM provides the perfect laboratory to test and learn how customers will react to different calls-to-action. The industry standard best practice is to include a call-to-action in every piece…

    Karen Amundson/ BoostBlogin Paid Search- 9 readers -
  • How to Create Great Landing Pages That Convert

    … Media. I'm a Senior Marketing Specialist and I'm responsible for the paid media, paid search and display efforts here. We had a question from Reddit - a user asked: "How do you go about making a landing page where people actually convert?" That's a million dollar question (literally), and there are some obviously basic things that every landing page…

    Dan Morosi/ ROI Factor Blogin Paid Search- 18 readers -
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