• The Value of YouTube's New End Screens Feature for Brands and Publishers

    … video which points to another, relevant video on their channels. Over time, this tactic should increase overall watch time metrics and more content promoted organically via YouTube’s video algorithm. Finally, brands and publishers can use the new End Screens as call-to-actions to encourage specific actions from their viewers. One example…

    ReelSEOin YouTube- 20 readers -
  • Email Marketing 101: How to Craft Effective Calls-to-Action

    What’s the most important component of a marketing email? Great copy? Imaginative design? Compelling imagery? Although they are all critically important, a solid case could be made that they are all secondary to the Call to Action (CTA). That’s because every marketing email is sent for the same reason – to trigger costumer action.

    Movable Ink Blog- 6 readers -
  • Creative Email Call-to-Action Ideas That Really Drive Action

    … You’ve figured out what to say in your email, designed it to catch the eye of your reader, and sent it out. You check your email marketing reports and… surprise! People are opening it! But they aren’t clicking. They aren’t taking action. You aren’t driving them to where you want them to be. It’s time to think about changing your email’s call…

    Constant Contactin EMail- 9 readers -
  • How to Crack the Email Call-to-Action Code

    No matter what type of business you own, every email you send should have an action for readers to take. If you run a nonprofit, that action will likely be to donate. For a restaurant, maybe it’s to check out the new menu items or make a reservation. A retail business may want to drive customers to their online store. This is where your email call-to-action, or CTA, comes in.

    Constant Contact- 4 readers -
  • 4 Ways to Make Your Call-to-Action Buttons More Effective

    … Whether you’re preparing to send an email blast or running a paid search campaign, your calls to action can make or break the success of any digital marketing initiative. A persuasive, compelling call to action (CTA) can convince even the most hesitant prospect to convert, but there’s more to it than just a tempting offer — you have to speak…

    Dan Shewan/ Constant Contactin Paid Search EMail- 13 readers -
  • 5 Eye-Catching Ways To Makeover Your Blog Today

    … the current flat-design trend – use flat images in their overall web design layouts. Flat designs are seen in illustrations, icons, social sharing buttons, images and more. Here’s a little tip: You may not be ready to fully commit to a flat redesign, but to add a little “modern flatness” to your site, take a look at FontAwesome, Genericons…

    Blogging Wizardin Social Blogging- 10 readers -
  • 10 Characteristics of Killer Twitter CTAs You Can Use Today

    … A CTA, or call-to-action, tells your audience what action you want them to take. It lights the path to the next point of engagement with your brand, and is a cornerstone of marketing messages both on- and offline. When it comes to Twitter, the typical actions that most brands want to see are clicks, follows, retweets, replies…

    Lauren Dugan/ AllTwitterin Social Twitter- 21 readers -
  • YouTube Advertising: Do Partner Revenue Terms Need to Be Clearer?

    … always paused on click. When you click on the video, it pauses. It’s sort of ingrained in my personal habit to open a video and click, mostly because I used to open dozens of interesting videos and pause them all while they all buffered. Despite the fact that clicking pre-roll used to take you to the advertised site and buffering videos no longer…

    Andy Smith/ ReelSEOin Social YouTube- 33 readers -
  • How-to Master the Facebook Video Algorithm: 3 Winning Tactics

    … to Facebook means more organic reach, but what many still don't know is that uploading native video content also gives brands a huge opportunity to push a “call to action” within a video post. After a native Facebook video plays, the viewer is presented with two options: replay the video or click the designated call to action button. While the call…

    ReelSEOin Social Facebook How To's- 34 readers -
  • Part 6: SEM Ad Copy Testing Insights for Your CMO

    … Isaac Newton’s Third Law of Motion tells us that “for every action there is an equal and opposite reaction.” This is also true in advertising. SEM provides the perfect laboratory to test and learn how customers will react to different calls-to-action. The industry standard best practice is to include a call-to-action in every piece…

    Karen Amundson/ BoostBlogin Paid Search- 9 readers -
  • How to Create Great Landing Pages That Convert

    … should have. If you're using it for paid search and you know exactly which campaign and keywords are going there, obviously those keywords should be used and targeted on that landing page, it should be relevant to what people are searching - this is step 1. Step 2? Clear call to action. You can't just sort of hope that someone is going to know…

    Dan Morosi/ ROI Factor Blogin Paid Search- 18 readers -
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