• Email Marketing 101: How to Craft Effective Calls-to-Action

      What’s the most important component of a marketing email? Great copy? Imaginative design? Compelling imagery? Although they are all critically important, a solid case could be made that they are all secondary to the Call to Action (CTA). That’s because every marketing email is sent for the same reason – to trigger costumer action.

      Movable Ink Blogin EMail How To's- 6 readers -
  • Creative Email Call-to-Action Ideas That Really Drive Action

    … You’ve figured out what to say in your email, designed it to catch the eye of your reader, and sent it out. You check your email marketing reports and… surprise! People are opening it! But they aren’t clicking. They aren’t taking action. You aren’t driving them to where you want them to be. It’s time to think about changing your email’s call…

    Constant Contactin EMail- 6 readers -
  • How to Crack the Email Call-to-Action Code

    … call-to-action, or CTA, comes in. A powerful CTA can persuade even the most stubborn and hesitant reader to take action. But crafting a successful call-to-action is more than just providing a tempting offer. Below you’ll find five best practices for your email call-to-action, as well as actionable tips you can begin using right away. 1. Choose one…

    Constant Contactin EMail How To's- 3 readers -
  • Facebook Now Tracks Call-to-Action Clicks via ‘Actions on Page’ Insights Tab

    … for your email list. But now, Facebook is giving page owners a deeper understanding into how active those call-to-action buttons are. As spotted by TheNextWeb’s Matt Navarra, Facebook has added the “Actions on Page” tab to the page insights menu. Facebook has added a new section on Insights for Page Admins – ‘Actions on Page’ — Matt Navarra (@MattNavarra) January 22, 2016 Readers: Have you seen this? …

    Justin Lafferty/ AllTwitterin Social Facebook- 14 readers -
  • 5 Eye-Catching Ways To Makeover Your Blog Today

    … the current flat-design trend – use flat images in their overall web design layouts. Flat designs are seen in illustrations, icons, social sharing buttons, images and more. Here’s a little tip: You may not be ready to fully commit to a flat redesign, but to add a little “modern flatness” to your site, take a look at FontAwesome, Genericons…

    Blogging Wizardin Social Blogging- 7 readers -
  • 10 Characteristics of Killer Twitter CTAs You Can Use Today

    … A CTA, or call-to-action, tells your audience what action you want them to take. It lights the path to the next point of engagement with your brand, and is a cornerstone of marketing messages both on- and offline. When it comes to Twitter, the typical actions that most brands want to see are clicks, follows, retweets, replies…

    Lauren Dugan/ AllTwitterin Social Twitter- 20 readers -
  • YouTube Advertising: Do Partner Revenue Terms Need to Be Clearer?

    … received when I asked whether partners believed they received more revenue when the viewer actually clicked on an ad: Anonymous MCN Rep: “No, clicking does nada - and we should not encourage "fake" clicking. (TrueView ads) The advertiser is billed (and thus talent gets $) only if the ad is not skipped - but again, nothing to do with clicking…

    Andy Smith/ ReelSEOin Social YouTube- 30 readers -
  • How-to Master the Facebook Video Algorithm: 3 Winning Tactics

    …. With the recent tweak to the Newsfeed to prioritize posts that match current events or trending news stories, this algorithm update has created an easy way for brands to boost their Facebook engagement via “newsjacking", or creating video posts that revolve around trending stories. The popularity of a news story may drop off quickly, so in order to get…

    ReelSEOin Social Facebook How To's- 30 readers -
  • Part 6: SEM Ad Copy Testing Insights for Your CMO

    … Isaac Newton’s Third Law of Motion tells us that “for every action there is an equal and opposite reaction.” This is also true in advertising. SEM provides the perfect laboratory to test and learn how customers will react to different calls-to-action. The industry standard best practice is to include a call-to-action in every piece…

    Karen Amundson/ BoostBlogin Paid Search- 7 readers -
  • How to Create Great Landing Pages That Convert

    … should have. If you're using it for paid search and you know exactly which campaign and keywords are going there, obviously those keywords should be used and targeted on that landing page, it should be relevant to what people are searching - this is step 1. Step 2? Clear call to action. You can't just sort of hope that someone is going to know…

    Dan Morosi/ ROI Factor Blogin Paid Search- 18 readers -
  • 25 BIggest Lead Generation Mistakes (& What You Do About Them!!)

    … and social friendly. Don’t give prospects a reason to share their contact information. This means incorporating a contextually relevant call-to-action (CTA). Don’t have a process to close sales. Just because your target market raises their hand, that doesn’t translate to sales unless you’ve answered all of their questions and converted them…

    Heidi Cohen/ Heidi Cohen- 19 readers -
  • The Best Lead Generation Tips Ever

    … is used in social channels. Consideration type content can be used for paid targeted audience buys. 2. David Berkowitz – MRY, @DBerkowitz Include a strong call to action. So much social media marketing and content marketing fails when the recipient of the message isn’t clear about what to do with it. Do you want a share? A site visit? Their contact…

    Heidi Cohen/ Heidi Cohen- 18 readers -
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