Call-To-Action Buttons

    • 7 Tips To Create Call-To-Action Buttons That Get Clicked

      A few years ago, Go-Globe surveyed web design trends among Fortune 500 companies and concluded that only 47% of websites have a clear call-to-action button that takes users 3 seconds or less to see. Call-to-action (CTA) buttons are critical for your landing pages and website. They guide visitors towards the goal of the page – which can be signing up for your newsletter, trying ...

      Rise to the Top- 40 readers -
  • The Challenges of Using Facebook’s Canvas

    …, a Canvas currently has to be finished (which means it no longer can be edited) and added to an ad for it to be shared. This is hardly perfect but rather a step in the right direction. Despite the challenges of developing creative assets and then effectively sharing for client buy-off, Facebook Canvas ads have proven well worth testing. The unique…

    Inside Facebookin Facebook Retargeting- 18 readers -
  • Facebook Customizable Push Campaigns for Apps Are Out of Beta

    … that they haven’t purchased yet. Ni also addressed how the latest versions of iOS and Android were accounted for: Push campaigns are becoming even more prominent for people using the latest iOS and Android devices. iOS 10 requires two taps on the home screen to unlock, which means that push notifications stay on the screen longer. This gives you more time…

    David Cohen/ AllTwitterin Social Facebook- 12 readers -
  • 6 Facebook Advertising A/B Tests You Can Run Right Now

    … Facebook A/B tests, you will not only find out what your audience wants in terms of creative, but also gain an understanding of what type of bidding works in order to save your company time and effort. Jackson Salzman is a paid social account analyst for digital performance agency Elite SEM. A/B testing image courtesy of Shutterstock. …

    AllTwitterin Social Facebook- 18 readers -
  • Instagram Introduces Business Profiles, Analytics, Promoted Posts

    … you’ve already shared on Instagram and add a button encouraging people to take action. You can select a target audience or allow Instagram to suggest targeting for you. After that, your post will be promoted as an ad for any length of time you choose. Instagram Business Profiles Launch: Promote Posts from SocialTimes on Vimeo. Readers: What are your thoughts on Instagram’s new tools for businesses? …

    David Cohen/ AllFacebook- 24 readers -
  • Visits to Facebook Canvas Ads Average 31 Seconds

    … ads, and the top 10 countries are: the U.S., Brazil, Mexico, Italy, the U.K., France, Thailand, Germany, Turkey and India. More than 50 percent of Canvas ads were built in 10 minutes or less. Ad creators can go from opening Canvas builder to previewing their ads on mobile in less than one minute. Readers: What have your experiences been like with Facebook Canvas ads? …

    David Cohen/ Inside Facebookin Social Facebook- 12 readers -
  • How to Maximize Facebook Lead Ads

    … they are signing up for. Make sure your brand is front and center. Keep forms as short as possible, keep open-ended questions to a minimum and limit the use of multiple-choice answer options. Optimize delivery of your ads to the types of users who are most likely to convert. Create separate ad sets with separate bids for mobile and desktop. Use the Facebook…

    David Cohen/ AllFacebookin Social Facebook How To's- 15 readers -
  • Instagram Updates Overlay for Action-Driving Ads

    … including the advertiser’s Facebook page and desired destination URL, adding that for mobile application install ads, “view in App Store” will appear for iOS apps and “view in Play Store” for Android offerings. Instagram offered more details in the blog post: To make sure quality customers take action from your ads, we charge advertisers based…

    David Cohen/ AllFacebookin Social Facebook- 16 readers -
  • Facebook Updates Guidelines for Pages Messaging

    … of people to take the lead on monitoring and responding to messages. Keep in mind that if you are running ads with the “send message” call to action, you may receive quite a few messages from people. Set a response time to set expectations: Response times are notes that show up in the about section of your page and in the chat window when someone…

    David Cohen/ AllFacebookin Social Facebook- 16 readers -
Get the top posts daily into your mailbox!
More from around the web