Call Tracking

  • How BoomTown Completed Its MarTech Stack With Call Intelligence

    … Conversations, and particularly phone calls, continue to be among the most effective methods for connecting with people and turning them into loyal customers. Smartphones have closed the gap between browsing online and making calls — and when it comes to complex, high-value purchases, people want to get on the phone and speak with a human. Today…

    Marketing Technology Blogin How To's- 20 readers -
  • 4 Mistakes Businesses Are Making that Hurt Local SEO

    … call tracking numbers in offline campaigns, as they can make it onto the web. Use your main number for offline marketing. Ready to dig deeper into safety and success with call tracking? Recommended reading: Guide To Using Call Tracking For Local Search. 2. Inclusion of Geomodifiers in Local Business Names One of the most common mistakes multi…

    Miriam Ellis/ Marketing Technology Blog- 18 readers -
  • Telmetrics CEO: A Phone Call to a Business Is Really a ‘Data Call’

    … When Andrew Osmak joined call tracking firm Telmetrics earlier this year as CEO, he told us that the company’s strength was in its analytical bent, and it’s ability to show businesses what kinds of ads drive phone calls to specific business. Now that he’s been on the job for six months, we checked back in to find out more about how the company…

    David Hirschman/ Street Fight- 13 readers -
  • 6 Call Tracking Platforms for SMBs

    … Of all the Key Performance Indicators that small business owners monitor while tracking the success of local advertising campaigns, none is more important than the number of incoming telephone calls. According to a 2015 survey by BrightLocal, a local search marketing agency, nearly half (48%) of local business owners rank phone calls as the most…

    Stephanie Miles/ Street Fightin Paid Search Mobile- 13 readers -
  • 7 Reasons to Implement Call Tracking and Analytics

    …. Unfortunately, it’s not great news. Your phone number is hard-coded in your web template. As a result, you have no idea where the visitor came from and which campaign, if any, to attribute the closed sale to. If you had implemented a call-tracking solution, you’d have a much different story. The user would have landed on your site and a new phone…

    Douglas Karr/ Marketing Technology Blog- 21 readers -
  • 7 Tools SMBs Can Use to Track Leads

    … comes from. The same survey found that only 4% of merchants use call tracking, while 13% use promotion codes and coupons to determine whether a marketing method is working. It’s in the best interest of vendors to ensure that their merchant clients know what tools are bringing customers into their stores. When a vendor doesn’t provide its own lead…

    Stephanie Miles/ Street Fightin EMail- 12 readers -
  • 5 Secrets to Make Your Programmatic Marketing Successful

    … behind. Digital marketers now also have to find ways to reach consumers across multiple different channels and devices. Here are five methods that will help you on your way to achieving programmatic marketing success. 1. Call Tracking Call tracking data bridges the gap between your marketing efforts and the offline response. It provides you…

    Zoe Lee Skelton/ ReveNews- 20 readers -
  • Optimizing Your PPC Campaign

    … has to do with optimization. Businesses that have optimized their PPC campaigns through dynamic call tracking and measurement of analytics are much more likely to report high levels of satisfaction. Some of the best ways for businesses to optimize their PPC campaigns include: Scheduling Ad Play Unless a business has someone answering the telephone…

    Street Fightin Paid Search- 12 readers -
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