Call Tracking

  • Reasons Why You Should Consider Call Recording

    … August 29, 2017 Over the years, we have come across many clients who are not tracking phone calls. There are advertisers who get significant volume of phone calls. If your PPC accounts are missing this type of conversion, you could be making critical bidding errors. Whenever I am optimizing an account, I would rather have as much data…

    PPC Heroin Affiliate Paid Search- 11 readers -
  • Prioritizing Your PPC Platform Needs

    … the most, in terms of morale? Why? I’d recommend giving them these multiple choice options, as open-ended questions might not help you find a PPC platform so much as identifying team or workload issues. Attribution Bid management Brand protection Call tracking Competitor Analysis CRO Reporting Retargeting Social What part of their PPC responsibilities…

    PPC Heroin Paid Search Retargeting- 16 readers -
  • Tracking Phone Calls from Organic and Paid Search

    … We have a client who loves to drive more phone calls to their business than any other method. As their client, we want to ensure our strategies are working well, so we need to incorporate some specific tactics to understand where the phone calls are coming from. The client has incorporated HostedNumbers in previous campaigns and, after spending…

    Douglas Karr/ Marketing Technology Blogin Paid Search- 19 readers -
  • How BoomTown Completed Its MarTech Stack With Call Intelligence

    … that convert over the phone. Just by turning on Invoca, we immediately cut our cost per lead (CPL) in half. This is because we were able to attribute all of our phone leads to the various digital campaigns a prospect or customer interacted with before calling us. We’ve learned that nobody calls and explains the details of how they heard about us — we can…

    Marketing Technology Blogin How To's- 26 readers -
  • 6 Call Tracking Platforms for SMBs

    … that indicate if a campaign has good calls or bad calls. This information can then be used to weed out channels that produce a high volume of leads that don’t convert. Convirza integrates with multiple digital advertising platforms and generates lead scores for each campaign. 4. Freespee: Turn phone interactions into data. By converting telephone…

    Stephanie Miles/ Street Fightin Paid Search Mobile- 18 readers -
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