Call Tracking

  • How BoomTown Completed Its MarTech Stack With Call Intelligence

    …, technology is available to add insight into these calls, so marketers can make the same smart, data-driven decisions about calls that they make for digital channels. At BoomTown, we’ve invested heavily in call intelligence technology. We are a sales and marketing software company that helps real estate companies close more deals. Given our…

    Marketing Technology Blogin How To's- 16 readers -
  • Telmetrics CEO: A Phone Call to a Business Is Really a ‘Data Call’

    … When Andrew Osmak joined call tracking firm Telmetrics earlier this year as CEO, he told us that the company’s strength was in its analytical bent, and it’s ability to show businesses what kinds of ads drive phone calls to specific business. Now that he’s been on the job for six months, we checked back in to find out more about how the company…

    David Hirschman/ Street Fight- 12 readers -
  • 6 Call Tracking Platforms for SMBs

    … collects identifiers from third-party ad networks and automatically posts back conversion events, including connected phone calls. The resulting information should be useful when allocating budgets for marketing, sales, and customer support. 5. Marchex: Link inbound calls to specific ads, campaigns, or channels. As a mobile advertising analytics…

    Stephanie Miles/ Street Fightin Paid Search Mobile- 12 readers -
  • 7 Reasons to Implement Call Tracking and Analytics

    …. Unfortunately, it’s not great news. Your phone number is hard-coded in your web template. As a result, you have no idea where the visitor came from and which campaign, if any, to attribute the closed sale to. If you had implemented a call-tracking solution, you’d have a much different story. The user would have landed on your site and a new phone…

    Douglas Karr/ Marketing Technology Blog- 21 readers -
  • 7 Tools SMBs Can Use to Track Leads

    … comes from. The same survey found that only 4% of merchants use call tracking, while 13% use promotion codes and coupons to determine whether a marketing method is working. It’s in the best interest of vendors to ensure that their merchant clients know what tools are bringing customers into their stores. When a vendor doesn’t provide its own lead…

    Stephanie Miles/ Street Fightin EMail- 12 readers -
  • 5 Secrets to Make Your Programmatic Marketing Successful

    … behind. Digital marketers now also have to find ways to reach consumers across multiple different channels and devices. Here are five methods that will help you on your way to achieving programmatic marketing success. 1. Call Tracking Call tracking data bridges the gap between your marketing efforts and the offline response. It provides you…

    Zoe Lee Skelton/ ReveNews- 19 readers -
  • How Bad Local Data Leads to Bad Calls — And Frustrated Customers

    This is the third in a series of articles, sponsored by Telmetrics, focused on the acute problem of attribution in mobile. To read the previous articles in the series, click here. You can also click here to view the company’s talk at Street Fight Summit on the topic. Let’s start with an example: A man conducts a mobile search for homeowner’s insurance for his condo.

    Donna M. Airoldi/ Street Fight- 13 readers -
  • Optimizing Your PPC Campaign

    … to optimize its campaign to capture more consumers on their mobile phones. Account managers can be a valuable source of information when setting up a successful PPC campaign, since these are the people most knowledgeable about how to maximize the benefits of the individual platforms they represent. Depending on the platform, account managers…

    Street Fightin Paid Search- 11 readers -
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