Call Tracking

  • How BoomTown Completed Its MarTech Stack With Call Intelligence

    … that convert over the phone. Just by turning on Invoca, we immediately cut our cost per lead (CPL) in half. This is because we were able to attribute all of our phone leads to the various digital campaigns a prospect or customer interacted with before calling us. We’ve learned that nobody calls and explains the details of how they heard about us — we can…

    Marketing Technology Blogin How To's- 14 readers -
  • 4 Mistakes Businesses Are Making that Hurt Local SEO

    … follow this rule on nearly all other citations, listing just your business name with no modifiers for every location. *Note that there is one exception to the above. Facebook requires the use of geomodifiers for multi-location businesses. They do not permit an identical, shared name between Facebook Place listings. Because of this, you’ll need…

    Miriam Ellis/ Marketing Technology Blog- 11 readers -
  • Telmetrics CEO: A Phone Call to a Business Is Really a ‘Data Call’

    … When Andrew Osmak joined call tracking firm Telmetrics earlier this year as CEO, he told us that the company’s strength was in its analytical bent, and it’s ability to show businesses what kinds of ads drive phone calls to specific business. Now that he’s been on the job for six months, we checked back in to find out more about how the company…

    David Hirschman/ Street Fight- 8 readers -
  • 6 Call Tracking Platforms for SMBs

    … then use to determine which of their ads, media channels, lead sources, or keywords are driving the greatest number of qualified leads. In addition to tracking the sheer volume of inbound calls across each number, Telmetrics also offers a “Call Block” feature to monitor numbers and reduce nuisance calls. 3. Convirza: Optimize calls just like clicks…

    Stephanie Miles/ Street Fightin Paid Search Mobile- 11 readers -
  • 7 Reasons to Implement Call Tracking and Analytics

    … A visitor finds your site using a common keyword in your industry. They land on your home page via their smartphone, open the home page, and quickly find your business phone number. The number is properly linked to automatically call when they click on the phone number. The prospect speaks to your talented inbound team who quickly closes them…

    Douglas Karr/ Marketing Technology Blog- 21 readers -
  • 7 Tools SMBs Can Use to Track Leads

    … When local merchants spend big on digital marketing, they expect to see results. Without using the appropriate tracking technology, however, it can be downright impossible to determine whether a marketing method is working. According to a survey of 500 SMBs conducted by Street Fight, only 34% of merchants are trying to determine where every lead…

    Stephanie Miles/ Street Fightin EMail- 11 readers -
  • 5 Secrets to Make Your Programmatic Marketing Successful

    … behind. Digital marketers now also have to find ways to reach consumers across multiple different channels and devices. Here are five methods that will help you on your way to achieving programmatic marketing success. 1. Call Tracking Call tracking data bridges the gap between your marketing efforts and the offline response. It provides you…

    Zoe Lee Skelton/ ReveNews- 17 readers -
  • Optimizing Your PPC Campaign

    … to optimize its campaign to capture more consumers on their mobile phones. Account managers can be a valuable source of information when setting up a successful PPC campaign, since these are the people most knowledgeable about how to maximize the benefits of the individual platforms they represent. Depending on the platform, account managers…

    Street Fightin Paid Search- 10 readers -
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