• 6 Call Tracking Platforms for SMBs

    … that indicate if a campaign has good calls or bad calls. This information can then be used to weed out channels that produce a high volume of leads that don’t convert. Convirza integrates with multiple digital advertising platforms and generates lead scores for each campaign. 4. Freespee: Turn phone interactions into data. By converting telephone…

    Stephanie Miles/ Street Fightin Paid Search Mobile- 18 readers -
  • 7 Ways Local Merchants Can Use Messaging Apps for Marketing

    …. Retailers should also track customer preferences, which allows them to alert opted-in shoppers when new styles from their favorite brands arrive.” (Brooke Temple, CallFire) 6. Using messaging for reputation management “Negative reviews can really hurt a business, especially small ones who can’t compete with the SEO power of Google Places, Yelp…

    Stephanie Miles/ Street Fightin Mobile- 17 readers -
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