• 6 Call Tracking Platforms for SMBs

    … that indicate if a campaign has good calls or bad calls. This information can then be used to weed out channels that produce a high volume of leads that don’t convert. Convirza integrates with multiple digital advertising platforms and generates lead scores for each campaign. 4. Freespee: Turn phone interactions into data. By converting telephone…

    Stephanie Miles/ Street Fightin Paid Search Mobile- 13 readers -
  • 7 Ways Local Merchants Can Use Messaging Apps for Marketing

    …-and-mortar merchants have largely been left out of the equation. “Messaging is everywhere these days—SMS, WhatsApp, Messenger, Twitter, and it seems every day new messaging platforms emerge. Since it’s where customers are, businesses naturally want to be there, too,” says Adi Bittan, CEO of OwnerListens, a real-time customer service platform. “Big…

    Stephanie Miles/ Street Fightin Mobile- 14 readers -
  • 7 Tools SMBs Can Use to Track Leads

    … phone, he or she already knows how the customer found the business and what the customer is looking for. These insights can help the merchant target his or her sales efforts. ResponseTap offers flexible pricing and agency-specific rates. 3. Invoca: Make calls as trackable as clicks. Invoca goes beyond basic call tracking, with advanced attribution…

    Stephanie Miles/ Street Fightin EMail- 12 readers -
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