Callout Extensions

  • Google AdWords: the dos and don’ts of callout extensions

    … Callout extensions are a really important component of Google AdWords, and they can be incredibly useful in describing what your business has to offer that may not be clear by your links and description alone. Take the example below from Google: “Acme Electronics” uses AdWords and is able to list their website in the first line, general…

    Amanda Disilvestro/ Search Engine Watch- 30 readers -
  • Callout Extensions Support Added to Google AdWords API

    … Google AdWords recently added callout extensions to the list of extensions available to advertisers but it wasn’t yet supported in the AdWords API. However, AdWords has now added support for callout extensions for advertisers in the API. Starting today, all AdWords API versions can now manage callouts using the existing Feed API, similar…

    Jennifer Slegg/ The SEM Postin Paid Search Google- 16 readers -
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