Calls To Action

  • 7 Ways to Use More Effective CTAs in Your Blog Posts

    … “Buy our stuff!” That is an example of an obnoxious, obvious call to action (CTA). But what if selling a certain item is your main goal for a content piece? Luckily there are a number of ways to engage your audience, give them answers to what they’re looking for, and build a relationship that’s not all about your bottom line—all while boosting…

    The Blog Herald- 10 readers -
  • Success Stories From Twitter’s Front Lines

    … and Twitter users interested in tech delivered great efficiencies. The telco also learned that creative featuring strong call-to-actions such as “choose a phone” or “order a new phone” amid product-forward imagery generated a cost-per-checkout nearly 50 percent more efficient than posts with softer messaging and less creative emphasis on product…

    AllTwitterin Twitter- 37 readers -
  • How to Use the Redesigned iOS Emojis to Engage With Women

    … seasonal trends. Bud Light tweeted out a festive American flag built entirely out of emojis to commemorate Independence Day a few years ago, and it was retweeted nearly 150,000 times. Emojis may seem fun and silly on the surface, but they can pack a big marketing punch, helping brands seem more relatable and text-centric marketing materials appear…

    Inside Facebookin Social Facebook Twitter How To's- 38 readers -
  • Successful Lead Generation Must Include Content and Offers

    … specific reasons to trust you. Show one or two glowing, written testimonials from your happy customers. And have a strong, impossible-to-ignore call to action – more on this in a moment. Important: Remember that at this stage, you are not selling your company’s product or service. You are using your landing page to “sell” your reader on accepting…

    John Rugh/ Relevancein Paid Search Content- 29 readers -
  • Facebook’s Latest Blunder and the Elephant in the Living Room

    … The Wall Street Journal reported last Friday that Facebook has been inflating a key performance metric relating to its mobile video ads. With all the chatter about how many seconds (or milliseconds) consumers actually watch Facebook video ads, aren’t the experts missing the point? The point is: Regardless of what Facebook reports, these…

    Inside Facebookin Mobile Facebook- 25 readers -
  • 6 Facebook Advertising A/B Tests You Can Run Right Now

    … A/B testing is done through having a control (previous creative that has done well) and a test (new ways of changing the ad itself or optimizing it on the back end). So why A/B test on Facebook ads? Because it is a great way to find out what is resonating with your target audience. If you have just one image with one ad copy, you are putting…

    AllTwitterin Social Facebook- 35 readers -
  • Instagram Tweaking Call-to-Action Button, Video Link Ads

    … Instagram will roll out four advertising tweaks over the next month—three related to its call-to-action button and the fourth having to do with video link ads. The Facebook-owned photo- and video-sharing network said in an Instagram for Business blog post that it discovered via studies that its call-to-action button was not capturing…

    David Cohen/ AllFacebookin Social- 27 readers -
  • Do Sponsored Content Disclosures Affect Engagement?

    … Sponsored content proves to be a useful tool for brands looking to engage followers by integrating their products into the flow of daily content from social media influencers. Recent talks about stricter enforcement of the Federal Trade Commission’s guidelines–which require influencers to identify posts for which they’ve received compensation…

    AllTwitterin Social YouTube- 29 readers -
Get the top posts daily into your mailbox!