Calls To Action

  • 7 Ways to Use More Effective CTAs in Your Blog Posts

    … “Buy our stuff!” That is an example of an obnoxious, obvious call to action (CTA). But what if selling a certain item is your main goal for a content piece? Luckily there are a number of ways to engage your audience, give them answers to what they’re looking for, and build a relationship that’s not all about your bottom line—all while boosting…

    The Blog Herald- 10 readers -
  • Success Stories From Twitter’s Front Lines

    … Twitter has had an extraordinary year by any measure. Regardless of the headlines, though, leading brands continue to invest in the platform to achieve a variety of marketing objectives and insights. Twitter’s open nature lends itself to this approach. As Insightpool CEO Devon Wijesinghe put it recently: Twitter plays an influential role…

    AllTwitterin Twitter- 37 readers -
  • Successful Lead Generation Must Include Content and Offers

    … specific reasons to trust you. Show one or two glowing, written testimonials from your happy customers. And have a strong, impossible-to-ignore call to action – more on this in a moment. Important: Remember that at this stage, you are not selling your company’s product or service. You are using your landing page to “sell” your reader on accepting…

    John Rugh/ Relevancein Paid Search Content- 28 readers -
  • Facebook’s Latest Blunder and the Elephant in the Living Room

    … to completion more than 65 percent of the time. Ads are delivered with 0 percent wastage from ad blocking and bot fraud. Ads are averaging click-through rates of 1 percent to 3 percent on the embedded calls to action at the end of the videos. Facebook had been on a roll. In the fourth quarter of 2015 alone, the company raked in $5.6 billion…

    Inside Facebookin Mobile Facebook- 25 readers -
  • 6 Facebook Advertising A/B Tests You Can Run Right Now

    … worth testing out. Calls to action Calls to action can be placed in the copy of your ad or chosen as a button that goes on the bottom-right corner of an ad. Some of these options are “shop now,” “learn more,” “sign up” and “donate now.” Some audiences respond to being told what to do, like “shop now”, while others prefer to be coaxed into shopping…

    AllTwitterin Social Facebook- 35 readers -
  • Instagram Tweaking Call-to-Action Button, Video Link Ads

    … Instagram will roll out four advertising tweaks over the next month—three related to its call-to-action button and the fourth having to do with video link ads. The Facebook-owned photo- and video-sharing network said in an Instagram for Business blog post that it discovered via studies that its call-to-action button was not capturing…

    David Cohen/ AllFacebookin Social- 27 readers -
  • Do Sponsored Content Disclosures Affect Engagement?

    … ranges. In the 1,000 to 10,000 range, non-sponsored content performs slightly higher than sponsored content, but there is a clear switch in the 10,000 to 100,000 range and above, where sponsored content received greater engagement. The reason for this is that sponsored content, when done correctly, evokes emotions and includes a call to action…

    AllTwitterin Social YouTube- 29 readers -
  • ‘Shared Media’ Is the Future And Will Disrupt Media Buying As We Know It

    … are often as high as 10 percent. That means up to 10 percent of consumers reached create and share videos with a brand filter. For each video shared, more than 200 unique individuals view the videos. 65 percent of those views are to completion and always in full-screen and with full audio. When those videos include shopable calls-to-action…

    AllFacebookin Social- 23 readers -
Get the top posts daily into your mailbox!