Calls To Action

  • Success Stories From Twitter’s Front Lines

    … and Twitter users interested in tech delivered great efficiencies. The telco also learned that creative featuring strong call-to-actions such as “choose a phone” or “order a new phone” amid product-forward imagery generated a cost-per-checkout nearly 50 percent more efficient than posts with softer messaging and less creative emphasis on product…

    AllTwitterin Twitter- 25 readers -
  • 1 Billion Reasons Why Snapchat’s Brand Filters Are Shaping the Future of Marketing

    You’ve probably seen or heard about the phenomenon that is Snapchat filters. Snapchatters can take a selfie and superimpose a set of dog ears or a fairy crown onto their video and share it with friends. These “snaps” created with filters are viewed more than 1 billion times per day. As always, advertisers will find a way to follow the eyeballs, which is why sponsored filter ...

    Inside Facebook- 14 readers -
  • Successful Lead Generation Must Include Content and Offers

    … specific reasons to trust you. Show one or two glowing, written testimonials from your happy customers. And have a strong, impossible-to-ignore call to action – more on this in a moment. Important: Remember that at this stage, you are not selling your company’s product or service. You are using your landing page to “sell” your reader on accepting…

    John Rugh/ Relevancein Paid Search Content- 19 readers -
  • Facebook’s Latest Blunder and the Elephant in the Living Room

    … The Wall Street Journal reported last Friday that Facebook has been inflating a key performance metric relating to its mobile video ads. With all the chatter about how many seconds (or milliseconds) consumers actually watch Facebook video ads, aren’t the experts missing the point? The point is: Regardless of what Facebook reports, these…

    Inside Facebookin Mobile Facebook- 20 readers -
  • 6 Facebook Advertising A/B Tests You Can Run Right Now

    … worth testing out. Calls to action Calls to action can be placed in the copy of your ad or chosen as a button that goes on the bottom-right corner of an ad. Some of these options are “shop now,” “learn more,” “sign up” and “donate now.” Some audiences respond to being told what to do, like “shop now”, while others prefer to be coaxed into shopping…

    AllTwitterin Social Facebook- 27 readers -
  • Instagram Tweaking Call-to-Action Button, Video Link Ads

    … Instagram will roll out four advertising tweaks over the next month—three related to its call-to-action button and the fourth having to do with video link ads. The Facebook-owned photo- and video-sharing network said in an Instagram for Business blog post that it discovered via studies that its call-to-action button was not capturing…

    David Cohen/ AllFacebookin Social- 22 readers -
  • Do Sponsored Content Disclosures Affect Engagement?

    … ranges. In the 1,000 to 10,000 range, non-sponsored content performs slightly higher than sponsored content, but there is a clear switch in the 10,000 to 100,000 range and above, where sponsored content received greater engagement. The reason for this is that sponsored content, when done correctly, evokes emotions and includes a call to action…

    AllTwitterin Social YouTube- 23 readers -
  • ‘Shared Media’ Is the Future And Will Disrupt Media Buying As We Know It

    … are often as high as 10 percent. That means up to 10 percent of consumers reached create and share videos with a brand filter. For each video shared, more than 200 unique individuals view the videos. 65 percent of those views are to completion and always in full-screen and with full audio. When those videos include shopable calls-to-action…

    AllFacebookin Social- 16 readers -
  • 4 Mistakes Marketers Make With Mobile Facebook Ads

    … on their smartphones. So be sure to optimize your Facebook advertising for call conversions. This includes: Testing the “call now” button in your Facebook local awareness ads. Including a prominent phone number or call button on every page of your website. Testing landing pages with “call now” as the main call to action. Making sure you attribute call…

    Inside Facebookin Facebook Retargeting- 26 readers -
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