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  • Our 2014 Content Marketing Predictions, Ranked

    …: Inconclusive 6. The brand publishing arms race will escalate as brands battle to one-up each other. —Shane Snow, Co-Founder/CCO This started to happen in 2014, particularly in the finance industry, but by and large, brands have yet to pull out the big guns. Verdict: Inconclusive 5. Branded content will continue to advance in volume and quality…

    Joe Lazauskas/ The Content Strategistin Content- 21 readers -