• Insights: Ad Creative that Drives ROI on Facebook and Instagram

      Running effective Facebook and Instagram advertising campaigns requires excellent marketing choices and ad creative. Choosing the right visuals, ad copy, and calls-to-action will offer you the best shot at achieving campaign performance goals. In the market, there’s a lot of hype out there about quick, easy success on Facebook – first off, don’t buy it.

      Marketing Technology Blogin Social- 15 readers -
  • What Technology Has Been Eliminated with Smartphones?

    … and streaming services on smartphones have taken over. Point and Shoot Camera – smartphones accounted for more than 50% of images shared since 2011, simultaneous to a huge drop in fixed lens camera sales. Camcorder – Along with cameras, camcorder sales continue to plunge as well. GPS and Maps – TomTom revenues dropped by 2/3rds in 2 years…

    Douglas Karr/ Marketing Technology Blog- 27 readers -
  • Graava: An Intelligent Video Camera that Automatically Edits

    … In 2012 Bruno Gregory was hit by a car while riding his bike. The driver left the seen but Bruno was able to identify and get the driver convicted because he had a camera that recorded the event. The next year, he came up with the idea of utilizing sensors and machine learning to develop a camera that automatically only captures the events…

    Douglas Karr/ Marketing Technology Blog- 23 readers -
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