• Insights: Ad Creative that Drives ROI on Facebook and Instagram

    … are advertising in Facebook, your ad will appear in between posts from friends and other content, which is highly interesting to the audience, so gaining attention will require creative that fits with content from other users. To stand out from vacation photos, cool pictures of friends and family, and other socially topical posts, Facebook ad visuals must…

    Marketing Technology Blogin Social- 18 readers -
  • What Technology Has Been Eliminated with Smartphones?

    … and streaming services on smartphones have taken over. Point and Shoot Camera – smartphones accounted for more than 50% of images shared since 2011, simultaneous to a huge drop in fixed lens camera sales. Camcorder – Along with cameras, camcorder sales continue to plunge as well. GPS and Maps – TomTom revenues dropped by 2/3rds in 2 years…

    Douglas Karr/ Marketing Technology Blog- 27 readers -
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