• Insights: Ad Creative that Drives ROI on Facebook and Instagram

    … and accessible, but not supermodels (i.e. featuring people that seem like people one might meet on the street). In general, happy women and children are always a strong bet. Finally, take your own pictures with your smartphone or other camera, and whenever possible, do NOT rely on stock photography. Stock photography usually feels too “professional” or canned…

    Marketing Technology Blogin Social- 18 readers -
  • What Technology Has Been Eliminated with Smartphones?

    … and streaming services on smartphones have taken over. Point and Shoot Camera – smartphones accounted for more than 50% of images shared since 2011, simultaneous to a huge drop in fixed lens camera sales. Camcorder – Along with cameras, camcorder sales continue to plunge as well. GPS and Maps – TomTom revenues dropped by 2/3rds in 2 years…

    Douglas Karr/ Marketing Technology Blog- 27 readers -
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