Campaign 2016

  • Rocket Fuel and The Data Trust Partner to Improve GOP Ad Targeting

    … computers, laptops, and smartphones. Each serves a unique purpose and, as such, marketers are learning to treat them as unique entities as they deliver ads. In an effort to improve the ad targeting efforts of Republican campaigns, ad tech company Rocket Fuel announced today that it has partnered with The Data Trust, a right-of-center voter file…

    Street Fight- 12 readers -
  • Ad Tech, Local Media and the 2016 Political Campaign

    … in this 2016 presidential campaign, the two have intersected, creating a new local advertising environment. In it, local publishers hold even more relevancy. Local media have weathered a wavering relationship with ad tech, particularly within the political space. Campaigns at every level (national to hyperlocal) rely on local publishers to connect…

    Street Fight- 16 readers -