Campaign 2016

  • Rocket Fuel and The Data Trust Partner to Improve GOP Ad Targeting

    … computers, laptops, and smartphones. Each serves a unique purpose and, as such, marketers are learning to treat them as unique entities as they deliver ads. In an effort to improve the ad targeting efforts of Republican campaigns, ad tech company Rocket Fuel announced today that it has partnered with The Data Trust, a right-of-center voter file…

    Street Fight- 12 readers -
  • Ad Tech, Local Media and the 2016 Political Campaign

    … Local media has regularly played an important role in the political campaign process. But its favorability has oscillated in recent years, mainly due to the rise of programmatic technology. In election cycles of years’ past, local media and programmatic technology functioned in two separate silos. As the industry matured, and particularly…

    Street Fight- 15 readers -
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