Campaign 2016

  • Rocket Fuel and The Data Trust Partner to Improve GOP Ad Targeting

    … computers, laptops, and smartphones. Each serves a unique purpose and, as such, marketers are learning to treat them as unique entities as they deliver ads. In an effort to improve the ad targeting efforts of Republican campaigns, ad tech company Rocket Fuel announced today that it has partnered with The Data Trust, a right-of-center voter file…

    Street Fight- 8 readers -
  • Ad Tech, Local Media and the 2016 Political Campaign

    … in mere milliseconds thanks to programmatic technology. Now that local inventory has joined this channel, political camps have the ability to execute local campaigns on a massive scale, making this inventory even more critical to their overall strategies. As programmatic and local media continue to overlap, we’ll see increased relevancy around this inventory, particularly for political campaigns. Andrea Duggan is vice president, media sales at Gamut, smart media from Cox. …

    Street Fight- 9 readers -
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