Campaign Analytics

  • Who’s Hiring in Growth Marketing: SeatGeek, Airbnb, Dell

    … Growth marketers are methodical and analytical, constantly testing new tactics and diving deep into performance metrics to drive ever-higher ROI. They’re also strategic and creative, thinking up innovative new ways to grow business by maximizing every opportunity in a rapidly evolving digital marketing landscape. Our mission is to connect…

    Nanigans- 11 readers -
  • Who’s Hiring In Growth Marketing: Sun Basket, Spotify, Zulily

    … Our mission is to connect this top talent with today’s most forward-thinking companies. Here’s a brief list of who’s currently hiring: Senior Digital Marketing Manager, User Acquisition and Growth, Sun Basket (California) Company Brief Created by a Webby-Award winning team and backed by top-tier investors, Sun Basket makes cooking healthy food…

    Nanigans- 11 readers -
  • Who’s Hiring In Growth Marketing: LendingTree, MasterClass, Redbubble

    … For the full job posting, click here. Role Overview: Product Manager, Growth The Product Manager will lead conversion optimization in front of the MasterClass paywall, as well as: Work across biz ops, design, engineering and marketing to manage end-to-end test process, from insight gathering through prioritization, implementation and analysis Product…

    Nanigans- 7 readers -
  • Why You Need An Independent Analytics Audit

    … around the campaign. The overall online marketing goal for this client is lead generation, and only reporting increases in traffic (using erroneous data) was the wrong KPI. For this campaign, the agency should have measured filtered Visits/Lead. That would have provided a clear indicator of the quality of the traffic generated via the campaign…

    Alan K'necht/ Marketing Land- 18 readers -
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