Campaign Analytics

  • Who’s Hiring in Growth Marketing: MealPal, Dashlane, Disruptor Beam, Stitch Fix

    … in this role will manage, analyze and optimize paid digital and offline media to acquire new customer and optimize acquisition metrics such as conversion rates, cost per acquisition (CPA), and ROI by channel and media campaign. Responsibilities include: Testing, optimizing, scaling and tracking all digital marketing channels including paid social…

    Nanigans- 23 readers -
  • Who’s Hiring in Growth Marketing: Heal, Graze, Bark & Co.

    … for positioning Heal nationally and in regional markets. Responsibilities include: Managing the funnel to accelerate qualified leads Building lifecycle capabilities and campaigns from lead capture on the site all the way through to rewards for loyal customers Tracking and reporting on performance KPIs across all channels to optimize ROI Actively managing…

    Nanigans- 35 readers -
  • Who’s Hiring In Growth Marketing: American Well, TrueFacet, Grubhub

    … this top talent with today’s most forward-thinking companies. Here’s a brief list of who’s currently hiring: Digital Marketing & Analytics Associate, American Well (Boston) Company Brief American Well is the most trusted telehealth services provider, having delivered healthcare into people’s homes and workplaces for close to a decade. The company…

    Nanigans- 20 readers -
  • Who’s Hiring in Growth Marketing: SeatGeek, Airbnb, Dell

    … campaigns for a diverse range of initiatives (e.g., revenue generation, user sign-ups, and strategic investment) across local and global search networks such as Google, Yandex, Bing, and Facebook Identifying and testing new and innovative growth opportunities to deliver on CPA goals in multiple markets and languages Staying abreast of industry trends…

    Nanigans- 19 readers -
  • Who’s Hiring In Growth Marketing: Sun Basket, Spotify, Zulily

    … to deliver campaigns across paid social, SEM, affiliate, native, display, video, digital radio and other paid marketing channels Proactive analysis and optimization of marketing campaigns to drive scalable growth and reduce customer acquisition costs Ongoing testing and optimization of visitor experiences, including ad messaging and appropriate…

    Nanigans- 14 readers -
  • Who’s Hiring In Growth Marketing: LendingTree, MasterClass, Redbubble

    … come to the right place! The Director of Paid Social Marketing is responsible for all aspects of paid social media campaigns, including: MasterClass (California) Company Brief MasterClass is a quickly growing VC-funded startup that is transforming online education by enabling anyone in the world to learn from the very best — including Serena…

    Nanigans- 12 readers -
  • Why You Need An Independent Analytics Audit

    … around the campaign. The overall online marketing goal for this client is lead generation, and only reporting increases in traffic (using erroneous data) was the wrong KPI. For this campaign, the agency should have measured filtered Visits/Lead. That would have provided a clear indicator of the quality of the traffic generated via the campaign…

    Alan K'necht/ Marketing Land- 37 readers -
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