Campaign Buildout

  • Why The Purchase Funnel is Important For Your Campaign Structure

    … a long sales cycle or requires a substantial amount of research before purchase. For a client that offers free quotes and recommendations for different types of business software, we broke campaigns into two segments: research and consideration. The research campaigns point to more informational pages and whitepapers, while the consideration…

    Rachael Law/ PPC Heroin Paid Search- 7 readers -
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