Campaign Buildout

  • Why The Purchase Funnel is Important For Your Campaign Structure

    … We all know the typical structure for campaign build outs. Usually we segment by product type, theme, or category. Our keyword lists are filled to the brim of purchase-intent phrases such as “buy __” or “order ___ online”. This strategy is great and all, but those who are still in the top of the funnel are a bit neglected. With a full-funnel…

    Rachael Law/ PPC Heroin Paid Search- 7 readers -
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