Campaign Influence

  • 4 Revelations You Can Uncover with Salesforce Data

    … management apps, such at Full Circle. Go beyond traditional single touch attribution and measure campaign influence While you can track last touch attribution natively in Salesforce, marketers often need a deeper understanding of their campaign’s performance. It is rare that one campaign will be responsible for the creation of an opportunity. Apps…

    Marketing Technology Blog- 13 readers -
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