Campaign Management

  • Why Retargeting Providers Don’t Help You Deliver Net New Revenue

    … Here are two gripes that unify all marketers: First, there’s limited time to accomplish the tasks at hand, and second, as marketing efforts advance the list of tasks gets longer every year. Lack of time and an expanding workload have given rise to specialized services that help make a marketer’s life easier by removing the burden of being…

    Nanigansin Retargeting- 13 readers -
  • Why Battle Over Advertising Attribution When Incrementality Can Win the War?

    … always been difficult to measure and optimize. Instead, marketers turn to attribution models that try to paint an accurate picture of how online advertising truly pays off. Unfortunately, they all fall short in multifaceted campaigns. The attribution mess When you take a closer look at the most common attribution models used in digital…

    Nanigansin Retargeting- 9 readers -
  • Real Time Bidding: An Overview of Auction Types

    … Every once in awhile, it’s good to go back over the basics. While the great first-price auction vs. second-price auction debate rages on, we’d like to step back for an overview of the three types of auctions and talk a bit about “waterfalling.” When brands engage in real time bidding (RTB) for online ad impressions, the three basic types…

    Nanigans- 17 readers -
  • Why Every Digital Advertiser Needs to Test Like a Scientist

    … Advertisers have long been nicknamed “mad men.” But in the data-driven digital age, perhaps “mad scientists” is a better moniker. There is indeed a strong parallel between scientific testing and advertising testing. When doctors and medical researchers look to evaluate the effectiveness of a new treatment, a randomized controlled trial…

    Nanigansin Retargeting- 8 readers -
  • Incrementality and Optimization: You’re Probably Doing it Wrong

    … How can you be sure that every dollar you spend on retargeted ads is effectively growing your bottom line? Measuring and optimizing toward incrementality is critical for helping digital advertisers determine the true return from their retargeting ad spend. By measuring the lift in value — like revenue — that ads provide, you can accurately…

    Nanigansin Retargeting- 21 readers -
  • Anatomy of a Growth Marketer: Kevin Wyckoff, Metromile

    … is a typical day in the life for your role? It varies drastically day-to-day, but a portion of my day always involves diving into campaign analytics to catch and capitalize upon any emerging trends, as well as checking in on any ongoing testing. While our team is flat and tight-knit, individual channel management can be siloed, so it’s on me…

    Nanigans- 19 readers -
  • Anatomy of a Growth Marketer: Cait Pluto, Rent the Runway

    … Anatomy of a Growth Marketer is an ongoing blog series showcasing top talent in the field of digital advertising. Rent the Runway has revolutionized retail since its launch in 2009. This innovative ecommerce brand allows its customers to rent designer apparel and accessories. Millions of women have used Rent the Runway’s services to dress…

    Nanigans- 23 readers -
  • Hiring An In-House Digital Advertiser? Look For These Traits And Skills

    … Once you’ve decided that the benefits of in-house advertising outweigh the challenges, your next step is to hire a growth marketer (or three). The stakes are high, since talented in-house digital advertisers can drive serious revenue for your business through customer acquisition and retention campaigns. While there’s no exact blueprint for what…

    Nanigansin Social EMail- 25 readers -
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