Campaign Management

  • Incrementality and Optimization: You’re Probably Doing it Wrong

    How can you be sure that every dollar you spend on retargeted ads is effectively growing your bottom line? Measuring and optimizing toward incrementality is critical for helping digital advertisers determine the true return from their retargeting ad spend. By measuring the lift in value — like revenue — that ads provide, you can accurately assess and optimize the impact of you ...

    Nanigans- 21 readers -
  • Anatomy of a Growth Marketer: Kevin Wyckoff, Metromile

    … Anatomy of a Growth Marketer is an ongoing blog series showcasing top talent in the field of digital advertising. Metromile is revolutionizing car ownership. Since its founding in 2011, Metromile has offered an entirely new model of car insurance that enables low-mileage drivers to save hundreds of dollars a year. What’s it like to work…

    Nanigans- 19 readers -
  • Anatomy of a Growth Marketer: Cait Pluto, Rent the Runway

    … advertising. How can companies engage and develop in-house advertising talent like yours? I think allowing visibility into all parts of the business is something Rent the Runway does really well. As an acquisition marketer, this gives me a ton of ideas and material to work with when developing messaging for our campaigns. Understanding the issues…

    Nanigans- 23 readers -
  • Hiring An In-House Digital Advertiser? Look For These Traits And Skills

    … Once you’ve decided that the benefits of in-house advertising outweigh the challenges, your next step is to hire a growth marketer (or three). The stakes are high, since talented in-house digital advertisers can drive serious revenue for your business through customer acquisition and retention campaigns. While there’s no exact blueprint for what…

    Nanigansin Social EMail- 24 readers -
  • Twitter’s Audience Platform: A Mobile Campaign Rocket Booster

    … Twitter already helps brands reach millions of people every day with mobile-friendly, precisely targeted direct response ads. Now advertisers can take those same ads and use them to connect with audiences beyond the site and within the fast-growing app ecosystem. What Is The Twitter Audience Platform? The Twitter Audience Platform allows…

    Nanigansin Twitter- 32 readers -
  • When Twitter And TV Collide: The Secrets Behind Successful Cross-Channel Campaigns

    … Note: The brands featured herein are meant to serve as compelling examples, and are not Nanigans customers unless expressly noted. TV advertising isn’t dead – it’s just evolved into a piece of a multi-channel marketing machine. Advertisers who have mastered the art of televised branding and direct response campaigns on social media are well…

    Nanigansin Twitter- 23 readers -
  • Dynamic Ads: A Powerful Retargeting Solution For All Industries

    … to manually configure individual ads, and they are synced to your inventory, so you don’t have to worry about updating or editing your ads if a particular item is out of stock or a certain hotel is completely booked. With Dynamic Ads, you can “set it and forget it” so you can focus on big picture tasks that allow you to scale your campaigns. Best…

    Nanigansin Retargeting- 27 readers -
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