Campaign Management

  • Hiring An In-House Digital Advertiser? Look For These Traits And Skills

    …-traditional keywords such as: business development digital economics finance project management strategy technology When first talking with candidates Make sure they have experience managing projects or campaigns and have the ability to adhere to a budget or other limitations. Also inquire if they have previous success measuring and meeting business goals…

    Nanigansin Social EMail- 9 readers -
  • Twitter’s Audience Platform: A Mobile Campaign Rocket Booster

    … Twitter already helps brands reach millions of people every day with mobile-friendly, precisely targeted direct response ads. Now advertisers can take those same ads and use them to connect with audiences beyond the site and within the fast-growing app ecosystem. What Is The Twitter Audience Platform? The Twitter Audience Platform allows…

    Nanigansin Twitter- 18 readers -
  • When Twitter And TV Collide: The Secrets Behind Successful Cross-Channel Campaigns

    … or resources to run your own television campaigns, identify TV shows and live events (like the Summer Olympics) that align with your brand, and jump on the bandwagon. Free Guide: How to Build Twitter Ad Creative That Converts This guide features pro tips, creative best practices, and real-world ad examples for three of the most common direct response advertising objectives on Twitter. Download the Guide …

    Nanigansin Twitter- 9 readers -
  • Dynamic Ads: A Powerful Retargeting Solution For All Industries

    … Facebook and Instagram’s Dynamic Ads aren’t just for ecommerce companies. Travel, education, finance and other industries can use Dynamic Ads to drive leads, downloads and revenue on websites and apps. This automated approach to retargeting helps advertisers avoid leaving revenue on the table by intelligently promoting the most relevant…

    Nanigansin Retargeting- 18 readers -
  • 4 Killer Ads Promoting User Generated Content And Why They Work

    … challenges like messy application — ultimately succeeding in selling the product because it gets an honest and whole-hearted thumbs up from a real person. By employing this user generated content, Memebox sells itself in an honest and natural way that isn’t a turn-off to audiences. Free eBook: The Marketer’s Creative Guide to Instagram Advertising Learn best practices and strategies for crafting Instagram ad creative that generates leads and drives revenue. Download the Guide …

    Nanigansin Facebook- 16 readers -
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