Campaign Management

  • Hiring An In-House Digital Advertiser? Look For These Traits And Skills

    …-traditional keywords such as: business development digital economics finance project management strategy technology When first talking with candidates Make sure they have experience managing projects or campaigns and have the ability to adhere to a budget or other limitations. Also inquire if they have previous success measuring and meeting business goals…

    Nanigansin Social EMail- 11 readers -
  • Twitter’s Audience Platform: A Mobile Campaign Rocket Booster

    … Work? As you create your Twitter ads, you can choose to run them on the Twitter Audience Platform. When you select this targeting option, the reach of your campaign will extend to the thousands of apps and websites that your intended audience uses every day. Your calls to action for those ads will also be displayed, so you can still work towards…

    Nanigansin Twitter- 21 readers -
  • When Twitter And TV Collide: The Secrets Behind Successful Cross-Channel Campaigns

    … Note: The brands featured herein are meant to serve as compelling examples, and are not Nanigans customers unless expressly noted. TV advertising isn’t dead – it’s just evolved into a piece of a multi-channel marketing machine. Advertisers who have mastered the art of televised branding and direct response campaigns on social media are well…

    Nanigansin Twitter- 10 readers -
  • Dynamic Ads: A Powerful Retargeting Solution For All Industries

    … Facebook and Instagram’s Dynamic Ads aren’t just for ecommerce companies. Travel, education, finance and other industries can use Dynamic Ads to drive leads, downloads and revenue on websites and apps. This automated approach to retargeting helps advertisers avoid leaving revenue on the table by intelligently promoting the most relevant…

    Nanigansin Retargeting- 19 readers -
  • 4 Killer Ads Promoting User Generated Content And Why They Work

    … and insights from what’s shared online; they incorporate user generated content in their marketing campaigns. Showcasing images, videos or reviews from your audience isn’t just a smart strategy for building brand engagement; it’s also an effective way to drive revenue, especially among younger users. In fact, many millennials say that user generated content…

    Nanigansin Facebook- 18 readers -
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