Campaign Management

    • Incrementality and Optimization: You’re Probably Doing it Wrong

      How can you be sure that every dollar you spend on retargeted ads is effectively growing your bottom line? Measuring and optimizing toward incrementality is critical for helping digital advertisers determine the true return from their retargeting ad spend. By measuring the lift in value — like revenue — that ads provide, you can accurately assess and optimize the impact of you ...

      Nanigansin Retargeting- 18 readers -
  • Anatomy of a Growth Marketer: Kevin Wyckoff, Metromile

    … Anatomy of a Growth Marketer is an ongoing blog series showcasing top talent in the field of digital advertising. Metromile is revolutionizing car ownership. Since its founding in 2011, Metromile has offered an entirely new model of car insurance that enables low-mileage drivers to save hundreds of dollars a year. What’s it like to work…

    Nanigans- 18 readers -
  • Anatomy of a Growth Marketer: Cait Pluto, Rent the Runway

    … advertising. How can companies engage and develop in-house advertising talent like yours? I think allowing visibility into all parts of the business is something Rent the Runway does really well. As an acquisition marketer, this gives me a ton of ideas and material to work with when developing messaging for our campaigns. Understanding the issues…

    Nanigans- 23 readers -
  • Hiring An In-House Digital Advertiser? Look For These Traits And Skills

    …-traditional keywords such as: business development digital economics finance project management strategy technology When first talking with candidates Make sure they have experience managing projects or campaigns and have the ability to adhere to a budget or other limitations. Also inquire if they have previous success measuring and meeting business goals…

    Nanigansin Social EMail- 21 readers -
  • Twitter’s Audience Platform: A Mobile Campaign Rocket Booster

    … Twitter already helps brands reach millions of people every day with mobile-friendly, precisely targeted direct response ads. Now advertisers can take those same ads and use them to connect with audiences beyond the site and within the fast-growing app ecosystem. What Is The Twitter Audience Platform? The Twitter Audience Platform allows…

    Nanigansin Twitter- 32 readers -
  • When Twitter And TV Collide: The Secrets Behind Successful Cross-Channel Campaigns

    … Note: The brands featured herein are meant to serve as compelling examples, and are not Nanigans customers unless expressly noted. TV advertising isn’t dead – it’s just evolved into a piece of a multi-channel marketing machine. Advertisers who have mastered the art of televised branding and direct response campaigns on social media are well…

    Nanigansin Twitter- 21 readers -
  • Dynamic Ads: A Powerful Retargeting Solution For All Industries

    … Facebook and Instagram’s Dynamic Ads aren’t just for ecommerce companies. Travel, education, finance and other industries can use Dynamic Ads to drive leads, downloads and revenue on websites and apps. This automated approach to retargeting helps advertisers avoid leaving revenue on the table by intelligently promoting the most relevant…

    Nanigansin Retargeting- 27 readers -
  • 4 Killer Ads Promoting User Generated Content And Why They Work

    … and insights from what’s shared online; they incorporate user generated content in their marketing campaigns. Showcasing images, videos or reviews from your audience isn’t just a smart strategy for building brand engagement; it’s also an effective way to drive revenue, especially among younger users. In fact, many millennials say that user generated content…

    Nanigansin Facebook- 24 readers -
Get the top posts daily into your mailbox!