Campaign Management

  • Anatomy of a Growth Marketer: Cait Pluto, Rent the Runway

    … Anatomy of a Growth Marketer is an ongoing blog series showcasing top talent in the field of digital advertising. Rent the Runway has revolutionized retail since its launch in 2009. This innovative ecommerce brand allows its customers to rent designer apparel and accessories. Millions of women have used Rent the Runway’s services to dress…

    Nanigans- 18 readers -
  • Hiring An In-House Digital Advertiser? Look For These Traits And Skills

    …-traditional keywords such as: business development digital economics finance project management strategy technology When first talking with candidates Make sure they have experience managing projects or campaigns and have the ability to adhere to a budget or other limitations. Also inquire if they have previous success measuring and meeting business goals…

    Nanigansin Social EMail- 13 readers -
  • Twitter’s Audience Platform: A Mobile Campaign Rocket Booster

    … Twitter already helps brands reach millions of people every day with mobile-friendly, precisely targeted direct response ads. Now advertisers can take those same ads and use them to connect with audiences beyond the site and within the fast-growing app ecosystem. What Is The Twitter Audience Platform? The Twitter Audience Platform allows…

    Nanigansin Twitter- 26 readers -
  • When Twitter And TV Collide: The Secrets Behind Successful Cross-Channel Campaigns

    … or resources to run your own television campaigns, identify TV shows and live events (like the Summer Olympics) that align with your brand, and jump on the bandwagon. Free Guide: How to Build Twitter Ad Creative That Converts This guide features pro tips, creative best practices, and real-world ad examples for three of the most common direct response advertising objectives on Twitter. Download the Guide …

    Nanigansin Twitter- 12 readers -
  • Dynamic Ads: A Powerful Retargeting Solution For All Industries

    … aspects of their products and services to customers on any device. Learn how you can harness the power of Dynamic Ads to deliver the right ad to the right user at the right time. What Are Dynamic Ads? Dynamic Ads are a scalable retargeting solution from Facebook and Instagram. With Dynamic Ads, you can automatically show customized promotions…

    Nanigansin Retargeting- 22 readers -
  • 4 Killer Ads Promoting User Generated Content And Why They Work

    … and insights from what’s shared online; they incorporate user generated content in their marketing campaigns. Showcasing images, videos or reviews from your audience isn’t just a smart strategy for building brand engagement; it’s also an effective way to drive revenue, especially among younger users. In fact, many millennials say that user generated content…

    Nanigansin Facebook- 19 readers -
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