Campaign Management

  • Anatomy of a Growth Marketer: Cait Pluto, Rent the Runway

    … Anatomy of a Growth Marketer is an ongoing blog series showcasing top talent in the field of digital advertising. Rent the Runway has revolutionized retail since its launch in 2009. This innovative ecommerce brand allows its customers to rent designer apparel and accessories. Millions of women have used Rent the Runway’s services to dress…

    Nanigans- 16 readers -
  • Hiring An In-House Digital Advertiser? Look For These Traits And Skills

    …-traditional keywords such as: business development digital economics finance project management strategy technology When first talking with candidates Make sure they have experience managing projects or campaigns and have the ability to adhere to a budget or other limitations. Also inquire if they have previous success measuring and meeting business goals…

    Nanigansin Social EMail- 11 readers -
  • Twitter’s Audience Platform: A Mobile Campaign Rocket Booster

    … advertisers to take ads that are already running on Twitter and push them to a larger mobile audience through Twitter’s extensive publisher network, which is comprised of thousands of apps. When it launched in 2014, Twitter’s Advertising Platform initially only offered app install and re-engagement ads for off-Twitter advertising. However, those…

    Nanigansin Twitter- 24 readers -
  • When Twitter And TV Collide: The Secrets Behind Successful Cross-Channel Campaigns

    …. That’s why adding social ads on sites like Twitter to the mix is a sound strategy for driving the action that your commercial may not be able to deliver on its own. Aside from increasing conversions, this approach also keeps your message top of mind. According to Twitter, TV advertisers have seen a 9% average lift in ad recall, compared to other…

    Nanigansin Twitter- 12 readers -
  • Dynamic Ads: A Powerful Retargeting Solution For All Industries

    … to manually configure individual ads, and they are synced to your inventory, so you don’t have to worry about updating or editing your ads if a particular item is out of stock or a certain hotel is completely booked. With Dynamic Ads, you can “set it and forget it” so you can focus on big picture tasks that allow you to scale your campaigns. Best…

    Nanigansin Retargeting- 20 readers -
  • 4 Killer Ads Promoting User Generated Content And Why They Work

    … and insights from what’s shared online; they incorporate user generated content in their marketing campaigns. Showcasing images, videos or reviews from your audience isn’t just a smart strategy for building brand engagement; it’s also an effective way to drive revenue, especially among younger users. In fact, many millennials say that user generated content…

    Nanigansin Facebook- 18 readers -
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