Campaign Planning

  • 5 Steps to a Successful Christmas Campaign

    … Debenhams Best International Ad My favourite international Christmas ad had to be the WestJet – ‘Christmas Miracle’. Canadian airline WestJet performed a Christmas miracle for 250 guests. Video booths were set up at boarding pass counters where passengers recorded their Christmas wishes on a live chat with Santa before heading on a four hour cross…

    Melissa Botha/ MediaVision- 30 readers -
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