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… to your site. Remarketing is how you stay in front of those people, remind them that you've got what they want (they told you by what they looked at, remember?), and close the deal. First, make sure your remarketing code is in place right now. Seriously. Stop reading and go set up remarketing. I'll wait and it will be worth it. Now that you've…
As you all know, Google made the switch from their old Product Listing Ad campaign structure to their new Shopping campaigns last month. This post will show you how to make the most of your new Shopping campaigns and make the transition if you haven’t done so already. Update your feed with proper attributes The new Shopping campaigns will still pull from your old product feeds.