Campaign Strategy

  • Influencer Outreach: 5 Pro Tips for Stunning Success

    …? To identify the people he’s quoting or talking about. Next, he developed a strategy for his outreach. He identified some experts whom Ashton seemed to admire, reasoning, “if I have maybe a quarter of those people on my speaker series maybe I can reach out and say, ‘I have these other people lined up. Would you be willing to speak as well?’” It worked…

    Kathryn Aragon/ Unbouncein EMail- 26 readers -
  • Our Gift to You: The Ultimate Holiday Email Marketing & Landing Page Guide

    … Our Gift to You: The Ultimate Holiday Email Marketing & Landing Page Guide By Amy Wood on December 12th, 2016 in Campaign Strategy Be the first to comment Eggnog and rum, chestnuts and open fires, turkey and cranberry, email marketing and landing pages: there are some things that are better together. Did I lose you at email marketing…

    Unbouncein EMail- 11 readers -
  • Profit-Driven Advertising: From Marketing Cost To Revenue Driver [White Paper]

    … Most of your digital ad spend is wasted on people who won’t become repeat customers. In the face of this business challenge, you have two possible courses of action: Invest your marketing budget in retaining these rare repeat purchasers and acquiring users with high lifetime value Continue to focus your advertising on lowering customer…

    Nanigans- 16 readers -
  • Master the Multi-Channel Campaign [Free Digital Campaign Launch Kit]

    … find the following items: Campaign projections worksheet Marketing brief template A start-to-finish process for launching multi-channel campaigns, including how to define roles, determine your target market and messaging, identify the campaign’s objective, strategy, tactics and targets and get buy-in from stakeholders. Oh, and how to launch…

    Unbounce- 28 readers -
  • The Making of a Localized Digital UK Marketing Campaign

    … to marketing folks in Ireland. And we ensured our email copy reflected that invitation. 5. Nurture your leads The marketing campaign is done. What now? In the pre-marketing phase, I sent an email to our Director of Campaign Strategy. I wanted to talk about what we could do with those fresh UK Marketing Day leads after we got ‘em. Hey Corey, UK…

    Stefanie Grieser/ Unbouncein Paid Search- 12 readers -
  • How to avoid your search marketing campaign falling short of its potential

    …. If we’re making recommendations, our job isn’t to make the recommendations. They’re to make recommendations that are persuasive, that they get implemented. But there’s some good news? Someone’s literally written a book about how to be persuasive. You may have come across it before. “The Influence: The Psychology of Persuasion” Robert B. Cialdini…

    Search Engine Watchin How To's- 8 readers -
  • The Playbook: Scaling Digital Advertising Success

    … in a future episode of The Playbook? Post a comment to let us know! Share this: Share on Facebook Click to share on Twitter Click to share on Google+ Click to share on LinkedIn Click to print Click to email this to a friend Related Posts: The Playbook: The Truth About Digital Advertising Budgets Large-Scale Online Retail: What Does It Take To Succeed? Facebook Relevance Score: 3 Tactics to Boost Your Ad Effectiveness Introducing The Playbook: Videos to Power Digital Advertising Success …

    Nanigans- 12 readers -
  • How Nanigans Customer Success Teams Help In-House Advertisers Succeed

    … In-house advertising brings many benefits – chiefly data control, cost transparency, and increased speed to market – but a common myth is that you don’t get the insights or customer service that come with a traditional agency partnership. At Nanigans, we recognize that in-house advertising success requires way more than a login and basic…

    Nanigansin Social How To's- 11 readers -
  • A Beginner’s Guide to Launching a Successful Marketing Campaign [INFOGRAPHIC]

    … A Beginner’s Guide to Launching a Successful Marketing Campaign [INFOGRAPHIC] By Amy Wood on January 8th, 2016 in Campaign Strategy Be the first to comment So you’re gearing up to run your first marketing campaign, are you? You’ve got your pencils sharpened and lined up in descending order of length. You’ve got a rainbow collection of sticky…

    Unbounce- 15 readers -
  • Behind Every Click, There’s a Person [PODCAST]

    … was a recurring theme at MozCon 2015 — and it’s what Chelsea Scholz, Campaign Strategist at Unbounce, discusses passionately in this week’s episode of the Call to Action podcast. You will learn: The three key ingredients that make up a solid brand strategy. Why content written for everyone really winds up being for no one. Unbounce’s recent…

    Unbouncein EMail- 9 readers -
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