Campaign Strategy

  • Don’t Settle. Build the Marketing Campaigns of Your Dreams Without a Line of Code

    … Hi, I’m Corey. Are you an idealistic marketer, like me? That is—do you plan your marketing campaigns by pretending technical limitations aren’t a thing and just map out the ideal experience you want for your prospects from first impression to final conversion? Like this: A photo of my actual campaign flow on the whiteboard. If your…

    Unbounce- 11 readers -
  • 3 Ideas to Steal from Unbounce’s Hyper-Personalized Customer Marketing Campaign

    … knew pricing plan updates were a sensitive subject, so we wanted to go above and beyond to explain exactly how our new pricing plans would be delivering more value to our customers. We injected a bit of humor and a whole lotta personalization into the campaign: Learn about all the assets we included in our pricing campaign (and the strategy behind…

    Unbounce- 19 readers -
  • Strategies You Need To Try in 2017, According to 13 Digital Marketing Experts

    … how it fits into your overall strategy, you’re about as likely to actually do the work as I am to actually do my workout. When we spoke to 13 of North America’s most influential digital marketing experts about their plans for 2017, a lot of them shared plans to take a step back and rethink their marketing strategy from a new perspective — rather…

    Amanda Durepos/ Unbounce- 33 readers -
  • Influencer Outreach: 5 Pro Tips for Stunning Success

    …? To identify the people he’s quoting or talking about. Next, he developed a strategy for his outreach. He identified some experts whom Ashton seemed to admire, reasoning, “if I have maybe a quarter of those people on my speaker series maybe I can reach out and say, ‘I have these other people lined up. Would you be willing to speak as well?’” It worked…

    Kathryn Aragon/ Unbouncein EMail- 27 readers -
  • Our Gift to You: The Ultimate Holiday Email Marketing & Landing Page Guide

    … Our Gift to You: The Ultimate Holiday Email Marketing & Landing Page Guide By Amy Wood on December 12th, 2016 in Campaign Strategy Be the first to comment Eggnog and rum, chestnuts and open fires, turkey and cranberry, email marketing and landing pages: there are some things that are better together. Did I lose you at email marketing…

    Unbouncein EMail- 12 readers -
  • Profit-Driven Advertising: From Marketing Cost To Revenue Driver [White Paper]

    … budget. Download the White Paper Share this: Share on Facebook Click to share on Twitter Click to share on Google+ Click to share on LinkedIn Click to print Click to email this to a friend Related Posts: A Coming of Age Moment For Social Advertising Data Analysis: The Backbone to In-House Advertising Data Control and Cost Transparency, Brought To You By the Nanigans Reporting API Anatomy of a Growth Marketer: Ben Moscatello, Storm8 …

    Nanigans- 17 readers -
  • Master the Multi-Channel Campaign [Free Digital Campaign Launch Kit]

    … find the following items: Campaign projections worksheet Marketing brief template A start-to-finish process for launching multi-channel campaigns, including how to define roles, determine your target market and messaging, identify the campaign’s objective, strategy, tactics and targets and get buy-in from stakeholders. Oh, and how to launch…

    Unbounce- 34 readers -
  • The Making of a Localized Digital UK Marketing Campaign

    … to marketing folks in Ireland. And we ensured our email copy reflected that invitation. 5. Nurture your leads The marketing campaign is done. What now? In the pre-marketing phase, I sent an email to our Director of Campaign Strategy. I wanted to talk about what we could do with those fresh UK Marketing Day leads after we got ‘em. Hey Corey, UK…

    Stefanie Grieser/ Unbouncein Paid Search- 15 readers -
  • The Playbook: Scaling Digital Advertising Success

    … in a future episode of The Playbook? Post a comment to let us know! Share this: Share on Facebook Click to share on Twitter Click to share on Google+ Click to share on LinkedIn Click to print Click to email this to a friend Related Posts: The Playbook: The Truth About Digital Advertising Budgets Large-Scale Online Retail: What Does It Take To Succeed? Facebook Relevance Score: 3 Tactics to Boost Your Ad Effectiveness Introducing The Playbook: Videos to Power Digital Advertising Success …

    Nanigans- 14 readers -