Campaign Strategy

  • Profit-Driven Advertising: From Marketing Cost To Revenue Driver [White Paper]

    … Most of your digital ad spend is wasted on people who won’t become repeat customers. In the face of this business challenge, you have two possible courses of action: Invest your marketing budget in retaining these rare repeat purchasers and acquiring users with high lifetime value Continue to focus your advertising on lowering customer…

    Nanigans- 10 readers -
  • Master the Multi-Channel Campaign [Free Digital Campaign Launch Kit]

    … find the following items: Campaign projections worksheet Marketing brief template A start-to-finish process for launching multi-channel campaigns, including how to define roles, determine your target market and messaging, identify the campaign’s objective, strategy, tactics and targets and get buy-in from stakeholders. Oh, and how to launch…

    Unbounce- 18 readers -
  • The Making of a Localized Digital UK Marketing Campaign

    … to marketing folks in Ireland. And we ensured our email copy reflected that invitation. 5. Nurture your leads The marketing campaign is done. What now? In the pre-marketing phase, I sent an email to our Director of Campaign Strategy. I wanted to talk about what we could do with those fresh UK Marketing Day leads after we got ‘em. Hey Corey, UK…

    Stefanie Grieser/ Unbouncein Paid Search- 8 readers -
  • The Playbook: Scaling Digital Advertising Success

    … in a future episode of The Playbook? Post a comment to let us know! Share this: Share on Facebook Click to share on Twitter Click to share on Google+ Click to share on LinkedIn Click to print Click to email this to a friend Related Posts: The Playbook: The Truth About Digital Advertising Budgets Large-Scale Online Retail: What Does It Take To Succeed? Facebook Relevance Score: 3 Tactics to Boost Your Ad Effectiveness Introducing The Playbook: Videos to Power Digital Advertising Success …

    Nanigans- 9 readers -
  • How Nanigans Customer Success Teams Help In-House Advertisers Succeed

    … managers have years of hands-on experience managing large-scale ad campaigns using Nanigans software, so they are absolute experts when it comes to campaign strategy, management, and the software itself. They’ve also had the opportunity to work across hundreds of advertising accounts in various different verticals, and in many cases have worked hand…

    Nanigansin Social How To's- 10 readers -
  • A Beginner’s Guide to Launching a Successful Marketing Campaign [INFOGRAPHIC]

    … A Beginner’s Guide to Launching a Successful Marketing Campaign [INFOGRAPHIC] By Amy Wood on January 8th, 2016 in Campaign Strategy Be the first to comment So you’re gearing up to run your first marketing campaign, are you? You’ve got your pencils sharpened and lined up in descending order of length. You’ve got a rainbow collection of sticky…

    Unbounce- 12 readers -
  • Behind Every Click, There’s a Person [PODCAST]

    … was a recurring theme at MozCon 2015 — and it’s what Chelsea Scholz, Campaign Strategist at Unbounce, discusses passionately in this week’s episode of the Call to Action podcast. You will learn: The three key ingredients that make up a solid brand strategy. Why content written for everyone really winds up being for no one. Unbounce’s recent…

    Unbouncein EMail- 7 readers -
  • Clicks Are People: 3 Tactics For Creating More Human-Centered Marketing

    … and create better marketing experiences for them, three tactics from the MozCon presentations stood out for me: developing a solid brand strategy, optimizing for search and personalization. What do each of those entail? Let’s dig in. 1. Develop a brand strategy to guide your campaigns CEO of Digital Marketing Agency Kick Point Dana DiTomaso said it best…

    Unbounce- 13 readers -
  • Here’s the Marketing Strategy Brief Unbounce Uses for Every Campaign

    … Image source. When you have a small team, running marketing campaigns is relatively smooth. The right hand always knows what the left hand is doing, communication comes easily and bottlenecks are few and far between. But as marketing teams grow, things can get rough (to say the least). As Director of Campaign Strategy at Unbounce, I’ve…

    Unbouncein Paid Search EMail- 10 readers -
  • Why The Purchase Funnel is Important For Your Campaign Structure

    … PPC strategy, we can increase our chances of being top of mind when that user decides to make a purchase. The First Interaction Let me show you the purchase funnel: Image Source The campaign structures I mention above fit more towards the Consideration and Purchase sections of the funnel, where a user is actively looking to buy. While…

    Rachael Law/ PPC Heroin Paid Search- 5 readers -
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