Campaign Structure

  • 4 Red Flags Of Ineffective PPC Account Structure

    … February 21, 2017 Whether it’s kicking off with a new client, conducting an audit, or delivering a comprehensive solutions blueprint, analysis of account structure is always a major indicator of account health. A properly groomed PPC account structure both reflects and streamlines every aspect of a marketing strategy. The intricacies…

    PPC Heroin Affiliate Paid Search- 12 readers -
  • Should You Be Creating Device Specific Campaigns?

    …, and so no segmentation would be needed at the campaign-level. If these results showed that the CTR on mobile devices is dramatically higher when a mobile-specific ad was shown, then you would have to consider setting up a mobile-specific campaign in order to write the mobile ads within the expanded ad copy. Will The Extra Build Outs Help Or Hurt My…

    Jacob Brown/ PPC Heroin Mobile- 8 readers -
  • Can You Be Squeezing More Out Of Your Brand Campaign?

    …. Everything sounds good so far, but let’s dig deeper. Suppose that a searcher types in “keurig light roast coffee.” We have our brand campaign where we are bidding on an iteration of this term, but not the exact query. We also have a non-brand campaign targeting coffee roast types (light, medium, and dark). Theoretically, if we don’t have “keurig…

    Matt Umbro/ PPC Hero- 7 readers -
  • Facebook Revamps Ads Report Dashboard in Ads Manager

    …: Delivery: none, age, gender, age and gender, country, placement, placement and device. Actions: none, conversion device, destination, video view type. Time: none, daily, weekly, biweekly, monthly. And the “Add Filters” button allows users to filter reports by campaign name, ad set name and ad name. Ads Manager users: Do you have access to the revamped ads report dashboard? What do you think? …

    David Cohen/ AllFacebookin Social- 10 readers -
  • BUSINESS MANAGER: Facebook’s Guide for Agencies

    … News first surfaced in March about Facebook’s Business Manager, which was described as a single interface for enterprises and agencies to manage multiple ad campaigns and pages. The social network then announced in April that it was expanding the availability of Business Manager, but details about the tool have been scant, until now…

    David Cohen/ AllFacebookin Social Facebook- 4 readers -