Campaign Structure

  • Should You Be Creating Device Specific Campaigns?

    … of devices help or hurt the account structure you have in place? Do you or your client like to visualize device performance often? With these questions, we should be able to answer if you should be segmenting your campaigns by device. How Drastic Are The Performance Differences By Device? When I am looking into device modifiers, I check one of two…

    Jacob Brown/ PPC Heroin Mobile- 6 readers -
  • Can You Be Squeezing More Out Of Your Brand Campaign?

    … August 4, 2016 One of the first lessons you are taught as a PPC professional is to separate your brand and non-brand keyword campaigns. Not only will your ad be more relevant to searchers, but your cost-per-click (CPC) will most likely be lower because the keywords have high quality scores. Additionally, if users are searching for your brand…

    Matt Umbro/ PPC Hero- 6 readers -
  • Facebook Revamps Ads Report Dashboard in Ads Manager

    …” section now has four main buttons: The “Level” button allows users to see statistics at each individual level accounts, campaigns, ad sets and ads. The “Customize Columns” button allows users to choose the columns and information to be displayed in their reports. The “Breakdown” button offers a view of campaigns by three main categories…

    David Cohen/ AllFacebookin Social- 10 readers -
  • BUSINESS MANAGER: Facebook’s Guide for Agencies

    … News first surfaced in March about Facebook’s Business Manager, which was described as a single interface for enterprises and agencies to manage multiple ad campaigns and pages. The social network then announced in April that it was expanding the availability of Business Manager, but details about the tool have been scant, until now…

    David Cohen/ AllFacebookin Social Facebook- 3 readers -