Campaign Structure

  • 4 Red Flags Of Ineffective PPC Account Structure

    February 21, 2017 Whether it’s kicking off with a new client, conducting an audit, or delivering a comprehensive solutions blueprint, analysis of account structure is always a major indicator of account health. A properly groomed PPC account structure both reflects and streamlines every aspect of a marketing strategy. The intricacies of account structure are unique to every client.

    PPC Hero- 14 readers -
  • Should You Be Creating Device Specific Campaigns?

    … of devices help or hurt the account structure you have in place? Do you or your client like to visualize device performance often? With these questions, we should be able to answer if you should be segmenting your campaigns by device. How Drastic Are The Performance Differences By Device? When I am looking into device modifiers, I check one of two…

    Jacob Brown/ PPC Heroin Mobile- 10 readers -
  • Can You Be Squeezing More Out Of Your Brand Campaign?

    … August 4, 2016 One of the first lessons you are taught as a PPC professional is to separate your brand and non-brand keyword campaigns. Not only will your ad be more relevant to searchers, but your cost-per-click (CPC) will most likely be lower because the keywords have high quality scores. Additionally, if users are searching for your brand…

    Matt Umbro/ PPC Hero- 8 readers -
  • Facebook Revamps Ads Report Dashboard in Ads Manager

    … Facebook rolled out a revamped ads report dashboard for its Ads Manager users, making it easier for them to access saved reports, choose from existing templates and save, schedule, share and export reports. Reader Adomas Baltagalvis shared the screenshots above and below with AllFacebook, outlining the changes as follows: The “Report Settings…

    David Cohen/ AllFacebookin Social- 10 readers -
  • Facebook Overhauling PMD Program, Which Will Be Renamed Facebook Marketing Partners

    Big changes are coming to Facebook’s Preferred Marketing Developer program, including an early 2015 rechristening as Facebook Marketing Partners, as well as a reorganization of partner companies by specific areas of expertise. Facebook also said it was improving access to its ads application-programming interface in an effort to enable developers to build better marketing to ...

    David Cohen/ AllFacebook- 23 readers -
  • BUSINESS MANAGER: Facebook’s Guide for Agencies

    … News first surfaced in March about Facebook’s Business Manager, which was described as a single interface for enterprises and agencies to manage multiple ad campaigns and pages. The social network then announced in April that it was expanding the availability of Business Manager, but details about the tool have been scant, until now…

    David Cohen/ AllFacebookin Social Facebook- 5 readers -