Campaign Structure

  • Should You Be Creating Device Specific Campaigns?

    … of devices help or hurt the account structure you have in place? Do you or your client like to visualize device performance often? With these questions, we should be able to answer if you should be segmenting your campaigns by device. How Drastic Are The Performance Differences By Device? When I am looking into device modifiers, I check one of two…

    Jacob Brown/ PPC Heroin Mobile- 6 readers -
  • Can You Be Squeezing More Out Of Your Brand Campaign?

    … for this theme so it makes sense to create another ad group and then add “regular” as a negative keyword in the general ad group. Concluding Thoughts There is more than meets the eye with brand campaigns.The inclination is that because brand traffic is generally inexpensive and produces highly positive results, it works fine as is. However, just like you would with non-brand campaigns, always be looking to further segment your keywords. You always want to give searchers the most relevant experience. Related Posts …

    Matt Umbro/ PPC Hero- 7 readers -
  • Facebook Revamps Ads Report Dashboard in Ads Manager

    …: Delivery: none, age, gender, age and gender, country, placement, placement and device. Actions: none, conversion device, destination, video view type. Time: none, daily, weekly, biweekly, monthly. And the “Add Filters” button allows users to filter reports by campaign name, ad set name and ad name. Ads Manager users: Do you have access to the revamped ads report dashboard? What do you think? …

    David Cohen/ AllFacebookin Social- 10 readers -
  • BUSINESS MANAGER: Facebook’s Guide for Agencies

    News first surfaced in March about Facebook’s Business Manager, which was described as a single interface for enterprises and agencies to manage multiple ad campaigns and pages. The social network then announced in April that it was expanding the availability of Business Manager, but details about the tool have been scant, until now.

    David Cohen/ AllFacebook- 4 readers -