Campaign Structure

  • 4 Red Flags Of Ineffective PPC Account Structure

    … should be dictated by account goals and a full funnel strategy. Naming Conventions: Consistent rules for naming campaigns ensure organization and accessibility for those new to the account. Match Type Segmentation: Factoring in match type into your structure will improve traffic funneling, ad delivery, and bidding. Campaign Building: An effective…

    PPC Heroin Affiliate Paid Search- 13 readers -
  • Should You Be Creating Device Specific Campaigns?

    … of devices help or hurt the account structure you have in place? Do you or your client like to visualize device performance often? With these questions, we should be able to answer if you should be segmenting your campaigns by device. How Drastic Are The Performance Differences By Device? When I am looking into device modifiers, I check one of two…

    Jacob Brown/ PPC Heroin Mobile- 10 readers -
  • Can You Be Squeezing More Out Of Your Brand Campaign?

    … August 4, 2016 One of the first lessons you are taught as a PPC professional is to separate your brand and non-brand keyword campaigns. Not only will your ad be more relevant to searchers, but your cost-per-click (CPC) will most likely be lower because the keywords have high quality scores. Additionally, if users are searching for your brand…

    Matt Umbro/ PPC Hero- 8 readers -
  • Facebook Revamps Ads Report Dashboard in Ads Manager

    …” section now has four main buttons: The “Level” button allows users to see statistics at each individual level accounts, campaigns, ad sets and ads. The “Customize Columns” button allows users to choose the columns and information to be displayed in their reports. The “Breakdown” button offers a view of campaigns by three main categories…

    David Cohen/ AllFacebookin Social- 10 readers -
  • BUSINESS MANAGER: Facebook’s Guide for Agencies

    …. With permission from Facebook, developer FenixApps shared the step-by-step guide (embedded below) that the social network provides to agencies to help them get started with Business Manager. The guide covers topics including: Creating agency profiles on Business Manager. Designating employees to serve as Business Manager administrators. Choosing between…

    David Cohen/ AllFacebookin Social Facebook- 5 readers -
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