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… What’s not to love about learning from others’ mistakes in life? That’s what I aim to help you do in this post. I know I hit on campaign tagging and channels A LOT. Here are my resources to date: Campaign tagging guide Channels guide Post with guidance on how to tag social ads Post on customizing channel groups So you may be asking…
I wrote a ridiculously thorough campaign tagging guide, followed by a companion channels guide. Why? Because campaign tagging and broken (or under-optimized) channels are a couple of the biggest culprits in the glut of really bad data I see when I do analytics audits. So in this post I’m going to dive deeper into how to customize your Google Analytics channels — and why it’s so important.
… Intro One question I get asked quite a bit is how to track paid social media campaigns — e.g., Facebook ads, promoted posts, etc. — in Google Analytics. In the video below I use a combination of campaign tagging and a custom channel to track them. Spoiler alert: Don’t set your medium to cpc. If you’re not familiar with campaign tagging, you’ll…