Campaign Tagging

    • Why You Want to Customize Google Analytics Channels (And How)

      I wrote a ridiculously thorough campaign tagging guide, followed by a companion channels guide. Why? Because campaign tagging and broken (or under-optimized) channels are a couple of the biggest culprits in the glut of really bad data I see when I do analytics audits. So in this post I’m going to dive deeper into how to customize your Google Analytics channels — and why it’s so important.

      Annie Cushing/ Annielyticsin Paid Search Google How To's- 11 readers -
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