Campaign Tagging

  • Google Analytics Campaign Tagging Disasters In The Wild: An Exposé

    … What’s not to love about learning from others’ mistakes in life? That’s what I aim to help you do in this post. I know I hit on campaign tagging and channels A LOT. Here are my resources to date: Campaign tagging guide Channels guide Post with guidance on how to tag social ads Post on customizing channel groups So you may be asking…

    Annie Cushing/ Annielytics- 8 readers -
  • Why You Want to Customize Google Analytics Channels (And How)

    I wrote a ridiculously thorough campaign tagging guide, followed by a companion channels guide. Why? Because campaign tagging and broken (or under-optimized) channels are a couple of the biggest culprits in the glut of really bad data I see when I do analytics audits. So in this post I’m going to dive deeper into how to customize your Google Analytics channels — and why it’s so important.

    Annie Cushing/ Annielytics- 14 readers -
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