- Our Blog
… page to drive subscribers. Run retargeting ads for people that click on your newsletters. Use Twitter lead gen cards to drive subscribers. Harness demographic and behavioral data between your social channels and email marketing platform to improve your response and conversion rates. Upload the email addresses of dormant subscribers to your…
If you’ve been a reader of this publication for a while, you know how much I despise the email versus social media arguments out there. To unleash the full potential of any marketing strategy, aligning those campaigns across channels will enhance your results. It’s not a question of versus, it’s a question of and.