Campaign Tips

  • Go-To-Market Strategy: Driving Incredible Success

    … is critical for brick and mortar businesses. Take advantage of geo targeting. Only show up in the geo(s) that apply to your new business. Bid high. It’s important to start a new campaign with strength. I typically recommend showing up in the first few positions, especially when a campaign is brand new. Start with exact match to make sure…

    Ian Lopuch/ PPC Ianin Paid Search- 17 readers -
  • My Complete Guide To Personalization

    … Is personalization towards the top of your 2016 marketing strategy? Do you have a little extra time to read a ~3,000 word post that will take your segmentation and personalization strategy to the next level? I just wrote a guest blog post over at the incomparable Acquisio blog that is sure to help! I’m thrilled to share with you one of my…

    Ian Lopuch/ PPC Ian- 22 readers -
  • Your Customer Care Is Your Brand

    … of the brand. Hence, the title of this blog post: Your customer care is your brand. Marketing in 2016 is more interdisciplinary than ever. The best marketers are spending a huge amount of their time collaborating with their customer care teams. Without customer care, your marketing will get left behind. All of this leads me to my latest guest blog post…

    Ian Lopuch/ PPC Ianin Paid Search- 13 readers -
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