Campaign Tips

  • Go-To-Market Strategy: Driving Incredible Success

    … is critical for brick and mortar businesses. Take advantage of geo targeting. Only show up in the geo(s) that apply to your new business. Bid high. It’s important to start a new campaign with strength. I typically recommend showing up in the first few positions, especially when a campaign is brand new. Start with exact match to make sure…

    Ian Lopuch/ PPC Ianin Paid Search- 17 readers -
  • My Complete Guide To Personalization

    … Is personalization towards the top of your 2016 marketing strategy? Do you have a little extra time to read a ~3,000 word post that will take your segmentation and personalization strategy to the next level? I just wrote a guest blog post over at the incomparable Acquisio blog that is sure to help! I’m thrilled to share with you one of my…

    Ian Lopuch/ PPC Ian- 21 readers -
  • Your Customer Care Is Your Brand

    … of the brand. Hence, the title of this blog post: Your customer care is your brand. Marketing in 2016 is more interdisciplinary than ever. The best marketers are spending a huge amount of their time collaborating with their customer care teams. Without customer care, your marketing will get left behind. All of this leads me to my latest guest blog post…

    Ian Lopuch/ PPC Ianin Paid Search- 13 readers -
  • My Engagement-Based Marketing Segmentation Tips

    … tips on how you can build the best possible segmentation strategy, based on engagement with your brand. Segmentation Tip 1: Your First Party Data Is Golden Do you already get a reasonable amount of traffic to your website? Do you have existing customers (or at least prospective customers)? Then, you have first party data! First party data is all…

    Ian Lopuch/ PPC Ianin Paid Search- 12 readers -
  • Dollar Cost Averaging In Digital Marketing

    … I’m an investor and I believe certain concepts within investing apply to all areas of business and life. Today, I want to discuss one of my absolute favorite investing concepts and how it applies to digital marketing. Let’s talk about dollar cost averaging! I’ll illustrate via example… Let’s say you’ve identified a stock or investment that you…

    Ian Lopuch/ PPC Ianin Paid Search Display- 11 readers -
  • Reactivating An Inactive SEM Account

    … of businesses tend to lend themselves to start/stop cycles in terms of digital marketing. I’m talking about pausing and unpausing accounts and campaigns. My guest post is catered to these types of businesses. It’s all about Reactivating Dormant SEM Accounts. In addition to reactivation tips, I also include tips for safely "pausing" accounts during times…

    Ian Lopuch/ PPC Ianin Paid Search- 7 readers -
  • Tips For Testing New Things In Marketing

    …, especially those in retail). Today, I wanted to share some high level tips and frameworks as you explore your own testing strategy. Never stop dreaming up new ideas. As performance marketers, I view each of us as "Mini CEOs". There are few disciplines as multi-disciplinary as digital marketing, and you are truly in the driver’s seat to create change…

    Ian Lopuch/ PPC Ianin Affiliate- 9 readers -