Campaign Tips

  • Go-To-Market Strategy: Driving Incredible Success

    … is critical for brick and mortar businesses. Take advantage of geo targeting. Only show up in the geo(s) that apply to your new business. Bid high. It’s important to start a new campaign with strength. I typically recommend showing up in the first few positions, especially when a campaign is brand new. Start with exact match to make sure…

    Ian Lopuch/ PPC Ianin Paid Search- 16 readers -
  • My Complete Guide To Personalization

    … Is personalization towards the top of your 2016 marketing strategy? Do you have a little extra time to read a ~3,000 word post that will take your segmentation and personalization strategy to the next level? I just wrote a guest blog post over at the incomparable Acquisio blog that is sure to help! I’m thrilled to share with you one of my…

    Ian Lopuch/ PPC Ian- 21 readers -
  • Your Customer Care Is Your Brand

    … How do you build a great brand in 2016? Is it all about that fancy tag line? Is it all about huge TV media buys? Is it all about maximum retargeting impressions? While all of the above help tremendously (especially Retargeting), I’m here to argue that the core of any great brand in 2016 is your customer care (which is your customer experience…

    Ian Lopuch/ PPC Ianin Paid Search- 12 readers -
  • My Engagement-Based Marketing Segmentation Tips

    … tips on how you can build the best possible segmentation strategy, based on engagement with your brand. Segmentation Tip 1: Your First Party Data Is Golden Do you already get a reasonable amount of traffic to your website? Do you have existing customers (or at least prospective customers)? Then, you have first party data! First party data is all…

    Ian Lopuch/ PPC Ianin Paid Search- 11 readers -
  • Dollar Cost Averaging In Digital Marketing

    … I’m an investor and I believe certain concepts within investing apply to all areas of business and life. Today, I want to discuss one of my absolute favorite investing concepts and how it applies to digital marketing. Let’s talk about dollar cost averaging! I’ll illustrate via example… Let’s say you’ve identified a stock or investment that you…

    Ian Lopuch/ PPC Ianin Paid Search Display- 10 readers -
  • Reactivating An Inactive SEM Account

    … of businesses tend to lend themselves to start/stop cycles in terms of digital marketing. I’m talking about pausing and unpausing accounts and campaigns. My guest post is catered to these types of businesses. It’s all about Reactivating Dormant SEM Accounts. In addition to reactivation tips, I also include tips for safely "pausing" accounts during times…

    Ian Lopuch/ PPC Ianin Paid Search- 7 readers -
  • Tips For Testing New Things In Marketing

    … is meaningful and should be treated as your own. Approach each new marketing test with a complete business plan. Include an overview of the test, who will run it, how much money will be invested, what success will look like, an overview of plan b and plan c (in case plan a doesn’t work), and more. The business plan will inspire confidence in your…

    Ian Lopuch/ PPC Ianin Affiliate- 8 readers -