Campaign Tips

  • Go-To-Market Strategy: Driving Incredible Success

    … is critical for brick and mortar businesses. Take advantage of geo targeting. Only show up in the geo(s) that apply to your new business. Bid high. It’s important to start a new campaign with strength. I typically recommend showing up in the first few positions, especially when a campaign is brand new. Start with exact match to make sure…

    Ian Lopuch/ PPC Ianin Paid Search- 13 readers -
  • My Complete Guide To Personalization

    … longest blog posts ever, my 7 Marketing Personalization Tips That Will Launch Your Campaigns Into Hyper-Drive. Packed with actionable insights and even a custom segmentation map, I’m really proud of my latest guest blog post. Please head on over to Acquisio to check out my post and let me know what you think! I hope my suggestions take your marketing strategy to new heights. Image of Night Flight © PPCIan.com …

    Ian Lopuch/ PPC Ian- 13 readers -
  • Your Customer Care Is Your Brand

    … How do you build a great brand in 2016? Is it all about that fancy tag line? Is it all about huge TV media buys? Is it all about maximum retargeting impressions? While all of the above help tremendously (especially Retargeting), I’m here to argue that the core of any great brand in 2016 is your customer care (which is your customer experience…

    Ian Lopuch/ PPC Ianin Paid Search- 9 readers -
  • My Engagement-Based Marketing Segmentation Tips

    … consumer, with the most personally relevant experience possible. How is all of this possible? What is the hub of this strategy, the brains that dictates which creative, experience, messaging to deliver to each consumer? The hub is your segmentation, arguably the most important part of your modern marketing strategy. Today, I wanted to provide a few…

    Ian Lopuch/ PPC Ianin Paid Search- 10 readers -
  • Dollar Cost Averaging In Digital Marketing

    … I’m an investor and I believe certain concepts within investing apply to all areas of business and life. Today, I want to discuss one of my absolute favorite investing concepts and how it applies to digital marketing. Let’s talk about dollar cost averaging! I’ll illustrate via example… Let’s say you’ve identified a stock or investment that you…

    Ian Lopuch/ PPC Ianin Paid Search Display- 7 readers -
  • Reactivating An Inactive SEM Account

    … of businesses tend to lend themselves to start/stop cycles in terms of digital marketing. I’m talking about pausing and unpausing accounts and campaigns. My guest post is catered to these types of businesses. It’s all about Reactivating Dormant SEM Accounts. In addition to reactivation tips, I also include tips for safely "pausing" accounts during times…

    Ian Lopuch/ PPC Ianin Paid Search- 6 readers -
  • Tips For Testing New Things In Marketing

    …, especially those in retail). Today, I wanted to share some high level tips and frameworks as you explore your own testing strategy. Never stop dreaming up new ideas. As performance marketers, I view each of us as "Mini CEOs". There are few disciplines as multi-disciplinary as digital marketing, and you are truly in the driver’s seat to create change…

    Ian Lopuch/ PPC Ianin Affiliate- 6 readers -