Campaign Tips

    • Go-To-Market Strategy: Driving Incredible Success

      I work in the commercial real estate space, at a swiftly-growing business that regularly launches new physical properties/businesses. As the marketing executive, I’m always thinking about the most effective go-to-market strategy for new stores. Today’s post is meant to offer a checklist for anyone else in the same situation.

      Ian Lopuch/ PPC Ianin Paid Search- 10 readers -
  • My Complete Guide To Personalization

    … longest blog posts ever, my 7 Marketing Personalization Tips That Will Launch Your Campaigns Into Hyper-Drive. Packed with actionable insights and even a custom segmentation map, I’m really proud of my latest guest blog post. Please head on over to Acquisio to check out my post and let me know what you think! I hope my suggestions take your marketing strategy to new heights. Image of Night Flight © …

    Ian Lopuch/ PPC Ian- 8 readers -
  • Your Customer Care Is Your Brand

    … of the brand. Hence, the title of this blog post: Your customer care is your brand. Marketing in 2016 is more interdisciplinary than ever. The best marketers are spending a huge amount of their time collaborating with their customer care teams. Without customer care, your marketing will get left behind. All of this leads me to my latest guest blog post…

    Ian Lopuch/ PPC Ianin Paid Search- 5 readers -
  • My Engagement-Based Marketing Segmentation Tips

    … tips on how you can build the best possible segmentation strategy, based on engagement with your brand. Segmentation Tip 1: Your First Party Data Is Golden Do you already get a reasonable amount of traffic to your website? Do you have existing customers (or at least prospective customers)? Then, you have first party data! First party data is all…

    Ian Lopuch/ PPC Ianin Paid Search- 9 readers -
  • Dollar Cost Averaging In Digital Marketing

    … I’m an investor and I believe certain concepts within investing apply to all areas of business and life. Today, I want to discuss one of my absolute favorite investing concepts and how it applies to digital marketing. Let’s talk about dollar cost averaging! I’ll illustrate via example… Let’s say you’ve identified a stock or investment that you…

    Ian Lopuch/ PPC Ianin Paid Search Display- 6 readers -
  • Reactivating An Inactive SEM Account

    … of businesses tend to lend themselves to start/stop cycles in terms of digital marketing. I’m talking about pausing and unpausing accounts and campaigns. My guest post is catered to these types of businesses. It’s all about Reactivating Dormant SEM Accounts. In addition to reactivation tips, I also include tips for safely "pausing" accounts during times…

    Ian Lopuch/ PPC Ianin Paid Search- 5 readers -
  • Tips For Testing New Things In Marketing

    … The Holiday Shopping season is upon us! In my opinion, it’s one of the best times ever to run new tests in Marketing. Running and measuring tests requires a massive amount of data to arrive at statistical significance. There will never be more data available than during your company’s busy season (which happens to be Q4 for many businesses…

    Ian Lopuch/ PPC Ianin Affiliate- 4 readers -