Campaign Tracking

  • Spot Data Issues From the Start With Weekly Analysis

    When marketers think of weekly analysis, the focus is almost always on understanding how a campaign performed. This could be the number of leads generated, the CPA (cost per acquisition) metric, or anything that measures the different aspects of a marketing effort. While this kind of analysis is important and meaningful, it should not overshadow a different kind of analysis, ...

    SEER Interactive- 9 readers -
  • You’re Not the Only One Struggling with Analytics

    … goals and how to become successful. Via Mainstreethost Here are the intriguing marketing analytics statistics provided from the infographic: CMOs report that they spend 8% of their marketing budget on marketing analytics. By 2015, marketing analytics spending is expected to increase by 60%. Last year, Lead Management Campaigns…

    Douglas Karr/ Marketing Technology Blogin Social- 5 readers -
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