Campaign Tracking

  • Spot Data Issues From the Start With Weekly Analysis

    … not overshadow a different kind of analysis, one that focuses on uncovering data quality issues before you have to generate monthly, quarterly, or other regularly scheduled reports. For example, would you want to uncover that a website functionality was broken, preventing users from triggering a KPI, before collecting an entire quarter’s worth of data? Your…

    SEER Interactivein Affiliate- 11 readers -
  • You’re Not the Only One Struggling with Analytics

    … We’ve provided the definition of analytics as well as listed out all of the online marketing analytics you can find to assist you with measuring the impact of your marketing strategies. As you can see by some of the statistics below, though, marketers continue to struggle with their analytics options and results. I believe the core…

    Douglas Karr/ Marketing Technology Blogin Social- 5 readers -