Campaign Tracking

    • Spot Data Issues From the Start With Weekly Analysis

      When marketers think of weekly analysis, the focus is almost always on understanding how a campaign performed. This could be the number of leads generated, the CPA (cost per acquisition) metric, or anything that measures the different aspects of a marketing effort. While this kind of analysis is important and meaningful, it should not overshadow a different kind of analysis, ...

      SEER Interactivein Affiliate- 9 readers -
  • You’re Not the Only One Struggling with Analytics

    … We’ve provided the definition of analytics as well as listed out all of the online marketing analytics you can find to assist you with measuring the impact of your marketing strategies. As you can see by some of the statistics below, though, marketers continue to struggle with their analytics options and results. I believe the core…

    Douglas Karr/ Marketing Technology Blogin Social- 4 readers -