Campaigner

  • How Will Email Marketing Change in 2017?

    … As local marketers begin putting together their strategies for the coming year, one thing is clear: Acquisition is out, and awareness is in. That’s according to the results of a new survey released just this morning by the email marketing firm Campaigner. In a survey of more than 500 email marketers, Campaigner found that the top email…

    Stephanie Miles/ Street Fightin EMail How To's- 17 readers -
  • 7 Ways National Brands Can Localize Email Marketing Campaigns

    … the consumer who’s no longer there.” (Tom Burke, TowerData) 7. Respond to weather events with targeted offers. “By responding to a local weather event, like an impending blizzard, with an email to local customers offering a discount on snow blowers, a brand can create timely sales opportunities that also enhance customer relationships. If a brand…

    Stephanie Miles/ Street Fight- 15 readers -
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