Campaigner

  • How Will Email Marketing Change in 2017?

    … As local marketers begin putting together their strategies for the coming year, one thing is clear: Acquisition is out, and awareness is in. That’s according to the results of a new survey released just this morning by the email marketing firm Campaigner. In a survey of more than 500 email marketers, Campaigner found that the top email…

    Stephanie Miles/ Street Fightin EMail How To's- 21 readers -
  • 7 Ways National Brands Can Localize Email Marketing Campaigns

    … brand into a community favorite,” says Pamela Starr, director of product training at Constant Contact. “They allow customers to see the national brand as represented by their friends and neighbors, rather than anonymous corporate employees, and a genuine connection can be created.” Here are seven examples of ways that national brands can localize…

    Stephanie Miles/ Street Fight- 15 readers -