Campaigner

  • How Will Email Marketing Change in 2017?

    … As local marketers begin putting together their strategies for the coming year, one thing is clear: Acquisition is out, and awareness is in. That’s according to the results of a new survey released just this morning by the email marketing firm Campaigner. In a survey of more than 500 email marketers, Campaigner found that the top email…

    Stephanie Miles/ Street Fightin EMail How To's- 23 readers -
  • 7 Ways National Brands Can Localize Email Marketing Campaigns

    … Email is where it’s at for national brands and retailers. The marketing channel took first place — ranking well above social media and search engine optimization — in Street Fight’s 2016 National-to-Local Marketers survey. But what separates the good campaigns from the best seems to be localization. Going local with an email campaign can…

    Stephanie Miles/ Street Fight- 18 readers -
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