• How Will Email Marketing Change in 2017?

    … As local marketers begin putting together their strategies for the coming year, one thing is clear: Acquisition is out, and awareness is in. That’s according to the results of a new survey released just this morning by the email marketing firm Campaigner. In a survey of more than 500 email marketers, Campaigner found that the top email…

    Stephanie Miles/ Street Fightin EMail How To's- 24 readers -
  • 7 Ways National Brands Can Localize Email Marketing Campaigns

    …, Benchmark Email) 5. Address consumers’ interests and needs. “Consumers typically respond best to localized messages that address not just their location, but also their interests and needs. Marketers should use additional data points they have on customers—like past purchase data or browsing behavior to craft an email message that’s localized…

    Stephanie Miles/ Street Fight- 19 readers -
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