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  • All the Feels: How Brands Use Holiday Video Campaigns

    … secure buying decisions that potential customers have without them even noticing. Another brand that added a much different, yet extremely effective modern twist this year is Amazon Prime. In this video, a Christian Vicar and Muslim Imam simply meet for a cup of tea. Although you can’t hear their conversation, the two friends sit, laugh and joke…

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  • The Secret Life of Brands: What Image-Recognition Technology Reveals

    … enough to detect brands even in tossed-off, low-quality photos where products and logos aren’t even necessarily fully in view. For instance, how does a can of Campbell’s soup fit into a consumer’s lifestyle? Traditional social-media listening tools wouldn’t be able to surface this Instagram post of a can of Campbell’s Chunky Chicken Corn Chowder…

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