Campbell'S

  • The Secret Life of Brands: What Image-Recognition Technology Reveals

    … Every brand has a story—a story the brand hopes to control. Marketing teams, brand managers and ad agencies collaborate to expend vast amounts of effort positioning or repositioning products, market-testing them, considering use cases, targeting consumers, market-testing the marketing messages created for those consumers, and so on. Every brand…

    Inside Facebookin Social- 14 readers -
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