Campbell'S

    • All the Feels: How Brands Use Holiday Video Campaigns

      The holidays are a feel-good, yet extremely stressful, time of the year. The weather gets colder as cheeks look rosier, the holiday spirit is in the air and money is emptying out of pockets left and right. And the holiday ads? They are everywhere. Coca-Cola’s polar bears are slipping and sliding in the snow enjoying the savory drink, while the Campbell’s snowman is yet agai ...

      AllTwitterin How To's- 12 readers -
  • The Secret Life of Brands: What Image-Recognition Technology Reveals

    …. Fortunately, technology—specifically, image-recognition technology—has been catching up to this new paradigm, making it possible for brands to “listen” to social-media images, even when those images lack any mention at all of a given product in accompanying captions, comments, hashtags or tweets. Cutting-edge image-recognition tech is now powerful…

    Inside Facebookin Social- 16 readers -
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