Campbell'S

  • All the Feels: How Brands Use Holiday Video Campaigns

    … The holidays are a feel-good, yet extremely stressful, time of the year. The weather gets colder as cheeks look rosier, the holiday spirit is in the air and money is emptying out of pockets left and right. And the holiday ads? They are everywhere. Coca-Cola’s polar bears are slipping and sliding in the snow enjoying the savory drink, while…

    AllTwitterin How To's- 14 readers -
  • The Secret Life of Brands: What Image-Recognition Technology Reveals

    … Every brand has a story—a story the brand hopes to control. Marketing teams, brand managers and ad agencies collaborate to expend vast amounts of effort positioning or repositioning products, market-testing them, considering use cases, targeting consumers, market-testing the marketing messages created for those consumers, and so on. Every brand…

    Inside Facebookin Social- 17 readers -
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