• The Secret Life of Brands: What Image-Recognition Technology Reveals

    …/md2GbgV2PG — Trip Manfro (@pfac51) May 19, 2016 The bottom line is that none of these insights into real consumer use cases and attitudes toward brands is visible with traditional text-centric social listening tools. More and more consumers are talking about products, via images, without actually mentioning them. What are they saying? Image-recognition tech lets you tune in. Ben Plomion is the senior vice president of marketing for in-image advertising platform GumGum. Image courtesy of Shutterstock. …

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