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    … the Campbell’s snowman is yet again melting into a young boy enjoying his soup. These ads just keep pulling us in year after year. Why? It’s because these brands simply do marketing well and their videos shine as bright as the lights on the Christmas tree. As new media, like the internet and social platforms, are on the rise, brands take advantage…

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    … Every brand has a story—a story the brand hopes to control. Marketing teams, brand managers and ad agencies collaborate to expend vast amounts of effort positioning or repositioning products, market-testing them, considering use cases, targeting consumers, market-testing the marketing messages created for those consumers, and so on. Every brand…

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