Can-Spam

  • The History of Email and Email Design

    … 44 years ago, Raymond Tomlinson was working on ARPANET (the U.S. Government’s precursor to the publicly available Internet), and invented email. It was a pretty big deal because up until that point, messages could only be sent and read on the same computer. This allowed a user and a destination separated by the & symbol. When he showed…

    Douglas Karr/ Marketing Technology Blogin EMail- 19 readers -
  • The Top Legal Issues with Blogging

    …, display or perform the protected work, or to make derivative works. Defamation – the communication of a false statement that harms the reputation of an individual person, business, product, group, government, religion, or nation. To constitute defamation, a claim must generally be false and have been made to someone other than the person defamed…

    Douglas Karr/ Marketing Technology Blog- 8 readers -
  • The Top Legal Issues with Blogging

    …, display or perform the protected work, or to make derivative works. Defamation – the communication of a false statement that harms the reputation of an individual person, business, product, group, government, religion, or nation. To constitute defamation, a claim must generally be false and have been made to someone other than the person defamed…

    Douglas Karr/ Marketing Technology Blog- 24 readers -
  • Affiliate Marketing and CAN-SPAM Compliance

    … of unsubscribing. Bloggers and small business people seem to do this quite a bit, thinking that anyone they meet that they can solicit. However, they could be paying a steep fine if they don’t stop violating regulations. Read What is the CAN-SPAM Act? And even if the sender is compliant per CAN-SPAM, they still most disclose the financial relationship…

    Douglas Karr/ Marketing Technology Blogin Affiliate- 14 readers -
  • What is the CAN-SPAM Act?

    … United States regulations covering commercial email messages were regulated in 2003 under the Federal Trade Commission’s CAN-SPAM Act. While it’s been over a decade… I still open my inbox daily to unsolicited email that has both false information and no method to opt-out. I’m not sure how effective the regulations have been even with the threat…

    Douglas Karr/ Marketing Technology Blog- 13 readers -
  • 3 Steps to Conquering CASL: An interview from Email Summit 2015

    … checklist “There’s a lot of checklists and information bulletins out there. Having something tailored to your organization and meets the need needs of the type of marketing you like to engage in can be very, very helpful,” he said. Here’s an example: Canada’s Anti-Spam Legislation — Campaign Checklist You can follow Andrea Johnson, Copywriter…

    Andrea Johnson/ MarketingSherpa Blogin EMail- 23 readers -
  • How to Choose an Email Service Provider

    … or not you’re using an ESP doesn’t provide you any better chance of reaching the inbox if you know what you’re doing. We use 250ok to monitor our inbox placement and reputation. There are discreet characteristics that Email Service Providers offer that you may not wish to redevelop internal, though. You’ll have to evaluate the cost of development…

    Douglas Karr/ Marketing Technology Blogin EMail How To's- 13 readers -
  • Spamming Laws: A Comparison of US, UK, CA, DE, and AU

    …-in, and continue to maintain a clean email list – purging bounced and non-responsive emails from your data. The infographic highlights: United States (US) CAN-SPAM – don’t use false or misleading header information, don’t use deceptive subject lines, tell recipients where you’re located, tell recipients how to opt out of receiving future email…

    Douglas Karr/ Marketing Technology Blog- 27 readers -
  • The History of Email

    … 44 years ago, Raymond Tomlinson was working on ARPANET (the U.S. Government’s precursor to the publicly available Internet), and invented email. It was a pretty big deal because up until that point, messages could only be sent and read on the same computer. This allowed a user and a destination separated by the & symbol. When he showed…

    Douglas Karr/ Marketing Technology Blogin EMail- 14 readers -
  • Your Ultimate and Complete Email Send Checklist!

    … push notification that your business gets to shove in the face of your subscriber. Email inboxes are packed and everyone is looking for an excuse to ease the load and unsubscribe. It doesn’t take much to get blocked, get thrown in a SPAM folder, get deleted before even getting opened, getting unsubscribed – or the worst – being reported as SPAM…

    Douglas Karr/ Marketing Technology Blogin EMail- 5 readers -
  • Great Moments in Marketing Spam History

    Ever wonder how the term “spam” came to refer to unsolicited bulk messages? Well gather ’round, kids, and I’ll drop a little nerd history on you. In 1937, Hormel unleashed its inexplicably ...

    Chris Irby/ Dex Media- 3 readers -
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