Can-Spam Act

The CAN-SPAM Act of 2003, signed into law by President George W. Bush on December 16, 2003, establishes the United States' first national standards for the sending of commercial e-mail and requires the Federal Trade Commission (FTC) to enforce its provisions.
Posts about Can-Spam Act
  • Native Advertising Disclosure & Transparency: Who’s Responsible?

    … issuing guidelines on disclosure dating back as far as the 1960s (advertorial) and as recently as search engine advertising (in this millennium). WOMMA is calling for clear and conspicuous native advertising disclosure, as has the IAB. The paper, while correctly noting that native is clearly an evolving and therefore difficult to define sector, asks…

    Rebecca Lieb/ Marketing Landin Display- 19 readers -
  • Email Success Profile: Vemma Nutrition Company

    … a little spring cleaning. Some problems were easy to spot. Here’s an example: joe78@yahoo@com. The incorrect use of the second @ symbol instead of a period means emails will bounce again and again until corrected or removed. And unsubscribes have to be handled promptly. If not, it’s a violation of the CAN-SPAM Act and can lead to substantial…

    Sara Ruth Wolkiewicz/ GetResponse Blogin Social EMail- 14 readers -
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