Can-Spam Act

The CAN-SPAM Act of 2003, signed into law by President George W. Bush on December 16, 2003, establishes the United States' first national standards for the sending of commercial e-mail and requires the Federal Trade Commission (FTC) to enforce its provisions.
Posts about Can-Spam Act
  • Native Advertising Disclosure & Transparency: Who’s Responsible?

    … to Congress for legislation, the CAN-SPAM Act), this has been a clarion call for trade organizations to rally and set standards. The IAB’s standards are fine, but inadequate. They simply don’t go far enough, unsurprising for a body devoted principally to advertising, not publishing. WOMMA wants to encourage marketers to lobby for publishers to uphold…

    Rebecca Lieb/ Marketing Landin Display- 16 readers -
  • Email Success Profile: Vemma Nutrition Company

    … a little spring cleaning. Some problems were easy to spot. Here’s an example: joe78@yahoo@com. The incorrect use of the second @ symbol instead of a period means emails will bounce again and again until corrected or removed. And unsubscribes have to be handled promptly. If not, it’s a violation of the CAN-SPAM Act and can lead to substantial…

    Sara Ruth Wolkiewicz/ GetResponse Blogin Social EMail- 10 readers -
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