Canadian Anti-Spam Legislation

  • The Missing Piece of Chat Bot Technology: Consumer Intent

    … with chat bots, and all future interactions, are good ones. This paves the way for healthy relationships over time and shields consumers from redundant, irrelevant or frankly unwelcome communications with businesses. Scott Horn is the chief marketing officer at customer acquisition and engagement provider [24]7. Image of bot courtesy of Shutterstock. …

    AllFacebookin Google Facebook Retargeting- 19 readers -
  • The Canadian Anti-Spam Legislation (CASL): A Year in Review

    … This month marks the one year anniversary of the Canadian Anti-Spam Legislation (CASL), which went into effect on July 1, 2014. CASL is meant to protect electronic commerce in Canada by deterring damaging and deceptive forms of spam, such as: identity theft, phishing, and spyware. When it comes to email marketing, CASL requires all businesses…

    Ryan Pinkham/ Constant Contactin EMail- 19 readers -
  • What is CASL?

    … implied consent a contact must take a business action with you at least once every two years. Express consent is obtained when you explicitly ask your potential contacts for permission to send them email, and they agree. Once you obtain express consent, it is good forever or until someone opts out. If you use the Constant Contact website sign-up…

    Ryan Pinkham/ Constant Contactin EMail- 9 readers -
  • [New Data] Canadian Small Businesses Behind the Curve on CASL

    … Canada’s Anti-Spam Legislation (CASL) became official on July 1, ushering in a new era for online marketing. We recently surveyed Canadian small businesses to get their take on CASL, their preparedness for the legislation, and the impact they expect CASL would have on business. We found that, despite the long ramp up period before…

    Crystal Woody/ Constant Contact- 12 readers -
  • [Checklist] 3 Steps to CASL Compliance

    … The Canadian Anti-Spam Legislation (CASL) will be enforced starting on July 1, 2014 and is applicable to anyone who makes use of commercial electronic messages. This means if you have an email address in your email marketing campaign that you suspect belongs to a Canadian, or if anyone opens your email in Canada, this law is applicable even…

    Dave Charest/ Constant Contactin EMail- 12 readers -