Canadian Anti-Spam Legislation

  • The Missing Piece of Chat Bot Technology: Consumer Intent

    … updates safeguard against email malware and phishing. Likewise, the Canadian Anti-Spam Legislation improves standards around email subscribership and consent. This has the potential to be a win-win for both consumers and businesses. How to best handle the monetization of Facebook Messenger As the tech giants structure digital communications according…

    AllFacebookin Google Facebook Retargeting- 24 readers -
  • The Canadian Anti-Spam Legislation (CASL): A Year in Review

    … This month marks the one year anniversary of the Canadian Anti-Spam Legislation (CASL), which went into effect on July 1, 2014. CASL is meant to protect electronic commerce in Canada by deterring damaging and deceptive forms of spam, such as: identity theft, phishing, and spyware. When it comes to email marketing, CASL requires all businesses…

    Ryan Pinkham/ Constant Contactin EMail- 19 readers -
  • What is CASL?

    … and will be in compliance with CASL. Permission-based email marketing is the best route to developing long-lasting customer relationships. We’ve seen that businesses that focus on permission-based marketing demonstrate that they value the trust and privacy of each and every customer. As a result, they have better open rates, less spam reports, and more…

    Ryan Pinkham/ Constant Contactin EMail- 11 readers -
  • [New Data] Canadian Small Businesses Behind the Curve on CASL

    … Canada’s Anti-Spam Legislation (CASL) became official on July 1, ushering in a new era for online marketing. We recently surveyed Canadian small businesses to get their take on CASL, their preparedness for the legislation, and the impact they expect CASL would have on business. We found that, despite the long ramp up period before…

    Crystal Woody/ Constant Contact- 13 readers -
  • [Checklist] 3 Steps to CASL Compliance

    … The Canadian Anti-Spam Legislation (CASL) will be enforced starting on July 1, 2014 and is applicable to anyone who makes use of commercial electronic messages. This means if you have an email address in your email marketing campaign that you suspect belongs to a Canadian, or if anyone opens your email in Canada, this law is applicable even…

    Dave Charest/ Constant Contactin EMail- 13 readers -