Canadian Anti-Spam Legislation

  • The Missing Piece of Chat Bot Technology: Consumer Intent

    … updates safeguard against email malware and phishing. Likewise, the Canadian Anti-Spam Legislation improves standards around email subscribership and consent. This has the potential to be a win-win for both consumers and businesses. How to best handle the monetization of Facebook Messenger As the tech giants structure digital communications according…

    AllFacebookin Google Facebook Retargeting- 31 readers -
  • The Canadian Anti-Spam Legislation (CASL): A Year in Review

    … This month marks the one year anniversary of the Canadian Anti-Spam Legislation (CASL), which went into effect on July 1, 2014. CASL is meant to protect electronic commerce in Canada by deterring damaging and deceptive forms of spam, such as: identity theft, phishing, and spyware. When it comes to email marketing, CASL requires all businesses…

    Ryan Pinkham/ Constant Contactin EMail- 22 readers -
  • What is CASL?

    … implied consent a contact must take a business action with you at least once every two years. Express consent is obtained when you explicitly ask your potential contacts for permission to send them email, and they agree. Once you obtain express consent, it is good forever or until someone opts out. If you use the Constant Contact website sign-up…

    Ryan Pinkham/ Constant Contactin EMail- 13 readers -
  • [New Data] Canadian Small Businesses Behind the Curve on CASL

    … Canada’s Anti-Spam Legislation (CASL) became official on July 1, ushering in a new era for online marketing. We recently surveyed Canadian small businesses to get their take on CASL, their preparedness for the legislation, and the impact they expect CASL would have on business. We found that, despite the long ramp up period before…

    Crystal Woody/ Constant Contact- 17 readers -
  • [Checklist] 3 Steps to CASL Compliance

    … The Canadian Anti-Spam Legislation (CASL) will be enforced starting on July 1, 2014 and is applicable to anyone who makes use of commercial electronic messages. This means if you have an email address in your email marketing campaign that you suspect belongs to a Canadian, or if anyone opens your email in Canada, this law is applicable even…

    Dave Charest/ Constant Contactin EMail- 13 readers -
  • Everything You Need to Know About The Canadian Anti-Spam Legislation

    …: A comprehensive checklist for senders to ensure database compliance with all key enforcement dates, as well as a campaign checklist to refer to before you deploy email campaigns. Canada's Anti-Spam Legislation (official site): The official government page that helps both individuals and businesses understand the new law and coming changes. …

    Tom Sather/ Marketing Landin EMail- 29 readers -
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