Candace Payne

  • If Your CEO Doesn’t Understand Your Social Strategy, You Don’t Have One

    … and enabling them to reach other consumers in real-time and at scale. Most recently, you can think of Chewbacca Mom’s Candace Payne and the free advertising Kohl’s received, or Alex Hamberger and the goodwill American Airlines earned by showing compassion. Your brand needs market validation, and today, that comes solely from social engagement…

    AllFacebookin Social- 24 readers -
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