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  • Successful PPC Ad Writing: 5 Secrets Your Competitors Already Know. Read Now!

    … the “tummy tuck” concept and his name without taking up space for it elsewhere. You can add “sitelinks” to your AdWords ad, deep links to pages on your site, and use the link text to present more offers; see how the Santa Monica plumber offered a compelling “Thursday – Tech Ready Now” message with a sitelink. 5. Make a call to action! Talk about the power of suggestion: Tests have shown that if you add “Call Now!” or “Order Now!” to your PPC text ad that folks are actually more likely to do it. …

    Jeff B. Copeland/ Dex Mediain Paid Search- 4 readers -
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