Cannes2017

  • Girls’ Lounge at Cannes: Real empowerment or lip service?

    … Last week, an invite landed in email inboxes promoting a place for women to mingle, learn styling tips, reserve hair and makeup appointments and get confidence coaching. No, the email wasn’t promoting a fashion magazine festival. It was a reminder that this year at the ad industry’s biggest annual event, the Cannes Lions, the de facto hub…

    Shareen Pathak/ Digiday- 25 readers -
  • Cannes Briefing: Late capitalism on the Riviera

    …, ‘craft versus crap.’” Get smart: Jeffrey Katzenberg is talking with Cannes major domo Michael Kassan over what the future of TV looks like at 10 a.m. At The Economist beach at 10:30 a.m.: marketing chiefs from Burger King, Bank of America and Vivendi. Hey, Pussy Riot is speaking at the Palais at 3 p.m. It’s worth it to see if they’ll…

    Shareen Pathak/ Digiday- 18 readers -
  • Cannes Briefing: Snapchat’s party power play

    … Snap’s “after-dark” party on Monday night was at a private greenhouse around the corner from its large, yellow ferris wheel. It had beautiful flower decorations and homemade ice cream — and no outsiders, especially if you’re a journalist. Several attendees described a strict attendance policy, which made it nearly impossible for anyone…

    Brian Morrissey/ Digiday- 20 readers -
  • Cannes Briefing: The battle of the ad tech yachts

    … The ad tech flotilla has become a fixture of Cannes — and the growing presence of ad tech. Whether it is a sign of health or dubious spending is up for some debate. One ad tech firm founder, when asked why he isn’t getting a yacht, told me it was a “dick-measuring contest.” Another CEO who did have a yacht perhaps summed it up best: “I’m not a fan…

    Brian Morrissey/ Digiday- 18 readers -
  • The New York Times CEO on state of digital advertising: ‘Nightmarish joke’

    …: “a complete mess.” “In terms of brand safety, you couldn’t think of a more dangerous environment,” he added. “A monster has been created.” I asked Thompson whether he blames ad tech for the current situation. He said the entire digital media world is too premised on audience buying.” “The ecosystem that’s grown up is a strangely shaped thing,” he said…

    Brian Morrissey/ Digiday- 29 readers -
  • Consulting firms are crashing the party in Cannes

    … Management consultancies are taking their tussle with agencies for marketing budgets to the Croisette in Cannes. Accenture Interactive, Deloitte, PwC, Ernst & Young and McKinsey will all be out in force at the festival. Purists might argue their presence is indicative of how industrialized advertising has become, but few can deny…

    Digiday- 39 readers -
  • Cannes Briefing: Snapchat looms large at Cannes

    … Facebook, YouTube and Twitter have all shelled out for beach spaces and have scheduled a series of panels and events throughout Cannes. Snap, once again, is forging a different path. The newly-public company has erected a yellow ferris wheel right outside Le Palais. It’s called “Le Grande Roul” and is open to both delegates and the public. People…

    Brian Morrissey/ Digiday- 15 readers -
  • The definitive Digiday guide to what’s in and out at Cannes this year

    … Cannes keeps changing. Here’s what’s in and what’s out for this year. Download our full Cannes Survival Guide, featuring our inaugural Cannescape, Confessions of a Cannes local and Eater’s guide to the best restaurants in Cannes. Also, sign up to get our Digiday Daily Cannes Briefing email newsletter each day next week for the latest from…

    Digiday- 14 readers -
  • ‘Don’t order the seafood platter’: The beginner’s guide to Cannes

    … Every year, the media and marketing industry decamps for the Cannes Lions. For many, this is an annual pilgrimage. But there are always the wide-eyed newcomers, excited and nervous for their first time immersed in the bacchanal that is Cannes. We spoke to Cannes veterans — those who have been on the front lines and seen it all — for their pearls…

    Digiday- 17 readers -
  • Rivierawear: What agency veterans are packing for Cannes

    … Despite its dreamy backdrop, Cannes Lions is no vacation, so attendees have to think beyond sunglasses and seersucker shorts. After all, when you leave for the day, there’s no telling when you’ll see your suitcase again. We asked two agency veterans at Huge, global ecd Jason Musante and managing director of media Beth Mach, to share what…

    Digiday- 16 readers -
  • The 5 storylines that will dominate the Cannes Lions

    … The Cannes Lions is kicking off again next week, with 30,000 flocking to the Mediterranean for a weeklong series of panels, schmoozing, rosé, more schmoozing, followed by more rosé. Here’s what will dominate conversations, both on stages and over drinks on yachts. The Cannes shakedown Cannes bills itself as a festival of creativity. It is really…

    Brian Morrissey/ Digiday- 15 readers -
Get the top posts daily into your mailbox!