Capturing Data

    • 3 Areas of Change for Demand-Side Platforms in 2017

      It is safe to say that 2016 became the post queries per second (QPS) era for Demand-Side Platforms (DSP) and cross-channel media buying solutions. Whether a DSP can drive visibility of 500,000 impressions/second or 3 million impressions/second, the availability for purchase became less of a competitive differentiator across all cross-channel media buying platforms.

      Marketing Technology Blog- 20 readers -
  • 3 Areas of Change for Demand-Side Platforms in 2017

    …-type solution. We will see big Fortune 1000 companies become more sophisticated at programmatic and start to adapt their DSPs with a proprietary machine learning tool that is adjusted to ingest a variety of first-party data. Capturing Data Fortune 1000 brands are also starting to mature in the way they capture big data – implementing software…

    Marketing Technology Blog- 19 readers -
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