• Ad Industry Leaders: Create Video For YouTube, Not TV

    … of the digital-video trend. Nevertheless, brands like these remain the exception to the rule. And that, says Dave Rosner, SVP of Marketing for ZEFR, is a problem. “We’re in an industry where brands and cultures collide and if you’re not participating and you don’t know what’s happening in culture,” Rosner said, “then you’re just missing it.” Related…

    Tamarra Kemsley/ The Content Strategistin Social YouTube- 22 readers -
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