Cardlytics

  • 7 Smart Ways to Deliver Loyalty Rewards Based on Buying Patterns

    … for the customer.” (Debbie Kim, Index) 2. Giving VIP customers a unique experience. “Businesses should use transaction data to provide completely different and unique experiences for their best customers. The reality is that the 80-20 rule holds even for brick-and-mortar businesses—where 25% of customers generate two-thirds of sales—but most businesses treat…

    Stephanie Miles/ Street Fight- 22 readers -