• 7 Smart Ways to Deliver Loyalty Rewards Based on Buying Patterns

    … grow loyal customer relationships, but brands shouldn’t overlook the revenue opportunity in infrequent customers. For example, a fast casual restaurant client ran a Cardlytics Direct campaign to identify and target hard-to-reach infrequent customers. This campaign resulted in significant incremental revenue, 37% of which was from customers who…

    Stephanie Miles/ Street Fight- 22 readers -