Care Bears

The Care Bears are a group of multi-colored bears and characters created by American Greetings in 1981 for use on greeting cards. The original artwork for the cards was painted by artist Elena Kucharik. In 1983, Kenner turned the Care Bears into plush teddy bears. The Care Bears appeared in their own TV specials called The Care Bears in the Land Without Feelings (1983) and The Care Bears Battle the Freeze Machine (1984). They also had their own television series from 1985 to 1988, in addition to three feature films: The Care Bears Movie (1985), Care Bears Movie II: A New Generation (1986), The Care Bears Adventure in Wonderland (1987).
Posts about Care Bears
  • American Greetings Leverages Nostalgia With Crowdsourcing Effort

    … Shortcake projects. Winning videos will be used during the holiday season across all Care Bears and Strawberry Shortcake online properties and social channels. In addition, videos may also run as ads on consumer parenting sites. Some opinions expressed in this article may be those of a guest author and not necessarily Marketing Land. Staff authors are listed here. (Some images used under license from Shutterstock.com.)…

    Steve Hall/ Marketing Land- 16 readers -
Get the top posts daily into your mailbox!