Care Bears

The Care Bears are a group of multi-colored bears and characters created by American Greetings in 1981 for use on greeting cards. The original artwork for the cards was painted by artist Elena Kucharik. In 1983, Kenner turned the Care Bears into plush teddy bears. The Care Bears appeared in their own TV specials called The Care Bears in the Land Without Feelings (1983) and The Care Bears Battle the Freeze Machine (1984). They also had their own television series from 1985 to 1988, in addition to three feature films: The Care Bears Movie (1985), Care Bears Movie II: A New Generation (1986), The Care Bears Adventure in Wonderland (1987).
Posts about Care Bears
  • American Greetings Leverages Nostalgia With Crowdsourcing Effort

    … American Greetings is hoping to reinvigorate its Care Bears and Strawberry Shortcake brands. The company has launched a video project which aims to stir up nostalgia among parents who will, the brand hopes, pass on their wonderful memories to today’s small children Working with Tongal, a community creativity site, American Greetings is asking…

    Steve Hall/ Marketing Land- 15 readers -