Career Development

  • The Top 5 Things Brands Want Their Agencies To Know

    … in Los Angeles, it makes sense that they won’t have as deep an understanding of programmatic buying as someone who works at a media agency that specializes exclusively in digital. As a result, Carty says the brands he works with want their agencies to be proactive about teaching them about emerging trends and providing guidance in their areas…

    Adknowledge Blog- 7 readers -
  • Here’s Why LinkedIn Is Career CPR

    … “I’ve pretty much killed my career.” That statement from a former colleague sent a chill through me as I shared a drink with her recently. She’s looking for a job after spending more than a decade working for a national company. Since she worked absurdly long hours and also had a family to care for, she didn’t have much time for networking…

    Paul Herdtner/ Adknowledge Blog- 12 readers -
  • 7 Essential Tips for Media Managers to Achieve Professional Success

    … coming from and what you can contribute. Before you start, think about your intended audience. Seth Godin, in his book All Marketers are Liars, talks about writing for the “edge of the audience” rather than the “vanilla middle.” You can’t be all things to all people. Have a specific person in mind when you are writing. Write about something you…

    Adknowledge Blog- 5 readers -
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