• Entering Protopia and a world of continuous marketing disruption

      By Mark Schaefer This is the time when we turn to the challenges of the new year and changes we’re likely to face. My prediction for 2017 is that this is the year of marketing protopia. I’m sure this is an unfamiliar concept, so let me explain why this will be the major theme of your professional life for years to come.

      {grow}in Mobile- 19 readers -
  • Why working in marketing makes you bitchy

    … By Mark Schaefer A lot is made of being “authentic” in marketing today. I’m not a big fan of the word, but I understand that there is some expectation to display some human emotion in our content and campaigns. Compassion. Enthusiasm. Understanding. And for me, increasingly, bitchiness. Part of this irritability may stem from the copious…

    {grow}- 10 readers -
  • What marketing skills do you need for career success today?

    … By Mark Schaefer There has been nothing short of an intense debate about the marketing skills needed for career success today. Gurus like Gary Vaynerchuk have decried college educations, claiming they are a waste of time and money. In an excellent and thought-provoking post, the brilliant Christopher Penn scolds the profession for falling…

    {grow}- 16 readers -
  • How I get more stuff done than you: Focus

    … categories, I don’t do it. This includes accounting, travel arrangements, and web tweaks, which I out-source to people who do it much better than me. Time and focus You may be thinking, “Well, I love tweaking my website … I could NEVER give that up!” That’s an especially good reason to give it up. If you are spending all your time tweaking stuff, every…

    {grow}in How To's- 10 readers -
  • Three Ways Leaving the 9-5 for Entrepreneurship Improved My Life

    … By Elise Perkins, {grow} Community Member Stress in the workplace remains a top trigger for the everyday aches and pains that plague the American employee. A recent Deloitte study further illuminates the reasons why this occurs: worries over making mistakes, challenging workloads, “urgent” projects which add to the daily deliverables, excessive…

    {grow}- 8 readers -
  • Day in the Life: How Match Group North America CEO uses data to make connections

    … In Match Group North America’s Dallas, Texas-based headquarters, the names of the meeting rooms are enough to signal it’s not your average office: Love Shack, One Night Stand, First Base. There are also walls adorned with wedding invitations and baby announcements from grateful former users. Mandy Ginsberg Leading the group’s U.S.-based businesses…

    Digidayin How To's- 4 readers -
  • Why it’s OK to be a social media guru

    … By Mark W. Schaefer There have been a lot of rants against inexperienced people putting out their shingle as a social media guru. One recent one by Scott Monty on his amazing new podcast was darn near poetic! As a seasoned professional, it’s frustrating to see somebody competing in your field with next-to-zero experience. A person…

    {grow}- 8 readers -
  • Day in the Life: Yahoo Finance editor Andy Serwer talks Brexit, working at Yahoo

    …Serwer. (Photo: Yahoo) Yahoo Finance editor-in-chief Adam Serwer admits that, yes, working there has its challenges. “At Yahoo, there’s a lot of stuff going on,” he told Digiday, in reference to the near daily stories of layoffs, shuttering of content verticals and its hazy future. “Bu we tend to block that out and focus on the work we’re doing…

    Digiday- 15 readers -
  • Agency summer Fridays still exist

    … It’s Friday so chances are, if you work at an agency, you’re reading this with one eye on the clock, preparing to bolt the second your summer Friday kicks into gear. The perennial agency tradition is alive and well; it just doesn’t look anything like it used to. Instead of the typical half days every Friday between Memorial and Labor Day, summer…

    Tanya Dua/ Digiday- 9 readers -
  • Day in the Life: SoulCycle’s brand chief takes us ‘sweatworking’

    …Gabby Ertog Cohen. (Photo: SoulCycle) While it’s not a requirement for SoulCycle employees to ride every day, it’s basically a necessity for Gabby Etrog Cohen. “Being connected to the brand is very important,” Cohen told Digiday of her habit riding five days a week. And if there’s anyone that should have a finger on the pulse on the company…

    Digiday- 6 readers -
  • Looking for a job? Here are 8 reasons you need to blog

    … Have you ever considered the ways a blog can help you get a job? I meet a lot of young people entering the work force and I always recommend blogging as a way to get ahead … in almost any career. Here’s why: 1) Show what you’re made of. In any job interview, you normally have to try to convince people of what you know. In a blog, you can SHOW…

    {grow}- 8 readers -
  • Connect with employers in digital media at the Digiday Career Fair

    … In the new digital economy, companies across media and tech are looking to hire individuals who can thrive in a constantly evolving space. The Digiday Career Fair will be held this Friday in New York, connecting job seekers with digital media outlets and marketers looking for talent. Through one-on-one interviews, discussions led by industry…

    Caroline Bottger/ Digiday- 12 readers -
  • When all the hard work on social media … just doesn’t work

    … When all the hard work on social media … just doesn’t work appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Related Stories Are you becoming an obsolete marketing professional? Is a career in social media marketing secure? 16 Essential educational resources for the marketing professional …

    {grow}in Social- 9 readers -
  • Are you becoming an obsolete marketing professional?

    … in digital marketing, I fear this scenario of obsolescence more than any other beyond my family, my team, and my health. If you want a career rather than a momentary milestone, relevancy is EVERYTHING. I try to tackle this in 5 ways: 1. Read and read and read. then study — I look at TONS of blogs, emails, books, magazines, etc. every day. I am…

    {grow}in Mobile- 15 readers -
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