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    • Three strategies to take the heat out of customer conflict

      By Mars Dorian, {grow} Contributing Columnist It’s an uncomfortable topic most of us never want to face, but let’s be real. Working with clients may eventually run you into trouble. We are unique individuals and carry different ideas, and when we don’t communicate them effectively, verbal crossfire ensues.

      {grow}- 18 readers -
    • Kelly Cutrone on the state of fashion: ‘There isn’t a shift afoot — there’s a gorge.’

      ‘I’m not in the mood to do a ‘Where’s Kelly Cutrone?’ story, if that’s what this is,’ says Kelly Cutrone. It’s an understandable sentiment, given how much press she’s gotten over the last few years, press she’s simply tired of. Much of that stemmed from her role on MTV’s ‘The City‘ and ‘The Hills,’ where audiences knew her as the fearsome maven of fashion PR firm People’s Revolution.

      Digiday- 17 readers -
    • The True Meaning of Hustle

      By Mark Schaefer When I was 14 years old I needed a job. I needed a job because I needed money. My family didn’t have the money to buy me a bike and I needed transportation. I wanted to buy a stereo system (records!) … and I had recently discovered girls. So I needed to find some money. Through my years of prepubescence, I had done everything I could to earn money from the o ...

      {grow}- 16 readers -
  • A strategy to stay relevant in a tumultuous marketing world

    … By Mark Schaefer Three years ago, I was working on what would be the biggest consulting contract of my career. It was a potential deal with a U.S. government agency and as part of the bidding process I had to be interviewed by their senior procurement professionals via Skype. It was a bit intimidating. The stakes were high and I was facing…

    {grow}- 12 readers -
  • The most memorable martech resume I’ve seen

    … resume is just one part of the recruiting process. I encourage you to look at others’ resumes and LinkedIn profiles for inspiration. Have a question on recruiting or career transitions to propose for this column? Please email erica@theconnectivegood.com. Don’t worry, we’ll keep your name and company confidential. Readers: Erica is on the board…

    Scott Brinker/ Chief Marketing Technologist- 11 readers -
  • Entering Protopia and a world of continuous marketing disruption

    … By Mark Schaefer This is the time when we turn to the challenges of the new year and changes we’re likely to face. My prediction for 2017 is that this is the year of marketing protopia. I’m sure this is an unfamiliar concept, so let me explain why this will be the major theme of your professional life for years to come. Although it may seem…

    {grow}in Mobile- 20 readers -
  • Why working in marketing makes you bitchy

    … By Mark Schaefer A lot is made of being “authentic” in marketing today. I’m not a big fan of the word, but I understand that there is some expectation to display some human emotion in our content and campaigns. Compassion. Enthusiasm. Understanding. And for me, increasingly, bitchiness. Part of this irritability may stem from the copious…

    {grow}- 10 readers -
  • What marketing skills do you need for career success today?

    … By Mark Schaefer There has been nothing short of an intense debate about the marketing skills needed for career success today. Gurus like Gary Vaynerchuk have decried college educations, claiming they are a waste of time and money. In an excellent and thought-provoking post, the brilliant Christopher Penn scolds the profession for falling…

    {grow}- 18 readers -
  • How I get more stuff done than you: Focus

    … By Mark Schaefer I help a lot of people with their business ideas and problems and inevitably this question comes up: “You seem to be everywhere … how do you get all this stuff done?” My answer is deceivingly simple: FOCUS. I say “deceivingly” because it is such a simple word but so exceedingly difficult to achieve! As a small business owner…

    {grow}in How To's- 13 readers -
  • Three Ways Leaving the 9-5 for Entrepreneurship Improved My Life

    … By Elise Perkins, {grow} Community Member Stress in the workplace remains a top trigger for the everyday aches and pains that plague the American employee. A recent Deloitte study further illuminates the reasons why this occurs: worries over making mistakes, challenging workloads, “urgent” projects which add to the daily deliverables, excessive…

    {grow}- 8 readers -
  • Day in the Life: How Match Group North America CEO uses data to make connections

    … In Match Group North America’s Dallas, Texas-based headquarters, the names of the meeting rooms are enough to signal it’s not your average office: Love Shack, One Night Stand, First Base. There are also walls adorned with wedding invitations and baby announcements from grateful former users. Mandy Ginsberg Leading the group’s U.S.-based businesses…

    Digidayin How To's- 6 readers -
  • Why it’s OK to be a social media guru

    … By Mark W. Schaefer There have been a lot of rants against inexperienced people putting out their shingle as a social media guru. One recent one by Scott Monty on his amazing new podcast was darn near poetic! As a seasoned professional, it’s frustrating to see somebody competing in your field with next-to-zero experience. A person…

    {grow}- 8 readers -
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