• Why working in marketing makes you bitchy

      By Mark Schaefer A lot is made of being “authentic” in marketing today. I’m not a big fan of the word, but I understand that there is some expectation to display some human emotion in our content and campaigns. Compassion. Enthusiasm. Understanding. And for me, increasingly, bitchiness. Part of this irritability may stem from the copious amounts of BS shoveled at us each ...

      {grow}- 10 readers -
  • What marketing skills do you need for career success today?

    … such as Allison Dew, a senior VP at Dell, references a new workforce study when she says the 400 people on her marketing team better be steeped in marketing fundamentals and possess an ability to solve problems, not be masters Snapchat. It has been more than two years since Tom Webster and I discussed this topic on our podcast and with the rate…

    {grow}- 13 readers -
  • How I get more stuff done than you: Focus

    … By Mark Schaefer I help a lot of people with their business ideas and problems and inevitably this question comes up: “You seem to be everywhere … how do you get all this stuff done?” My answer is deceivingly simple: FOCUS. I say “deceivingly” because it is such a simple word but so exceedingly difficult to achieve! As a small business owner…

    {grow}in How To's- 10 readers -
  • Three Ways Leaving the 9-5 for Entrepreneurship Improved My Life

    … By Elise Perkins, {grow} Community Member Stress in the workplace remains a top trigger for the everyday aches and pains that plague the American employee. A recent Deloitte study further illuminates the reasons why this occurs: worries over making mistakes, challenging workloads, “urgent” projects which add to the daily deliverables, excessive…

    {grow}- 8 readers -
  • Day in the Life: How Match Group North America CEO uses data to make connections

    … In Match Group North America’s Dallas, Texas-based headquarters, the names of the meeting rooms are enough to signal it’s not your average office: Love Shack, One Night Stand, First Base. There are also walls adorned with wedding invitations and baby announcements from grateful former users. Mandy Ginsberg Leading the group’s U.S.-based businesses…

    Digidayin How To's- 4 readers -
  • Why it’s OK to be a social media guru

    … By Mark W. Schaefer There have been a lot of rants against inexperienced people putting out their shingle as a social media guru. One recent one by Scott Monty on his amazing new podcast was darn near poetic! As a seasoned professional, it’s frustrating to see somebody competing in your field with next-to-zero experience. A person…

    {grow}- 7 readers -
  • Day in the Life: Yahoo Finance editor Andy Serwer talks Brexit, working at Yahoo

    …Serwer. (Photo: Yahoo) Yahoo Finance editor-in-chief Adam Serwer admits that, yes, working there has its challenges. “At Yahoo, there’s a lot of stuff going on,” he told Digiday, in reference to the near daily stories of layoffs, shuttering of content verticals and its hazy future. “Bu we tend to block that out and focus on the work we’re doing…

    Digiday- 14 readers -
  • Agency summer Fridays still exist

    … It’s Friday so chances are, if you work at an agency, you’re reading this with one eye on the clock, preparing to bolt the second your summer Friday kicks into gear. The perennial agency tradition is alive and well; it just doesn’t look anything like it used to. Instead of the typical half days every Friday between Memorial and Labor Day, summer…

    Tanya Dua/ Digiday- 9 readers -
  • Day in the Life: SoulCycle’s brand chief takes us ‘sweatworking’

    …Gabby Ertog Cohen. (Photo: SoulCycle) While it’s not a requirement for SoulCycle employees to ride every day, it’s basically a necessity for Gabby Etrog Cohen. “Being connected to the brand is very important,” Cohen told Digiday of her habit riding five days a week. And if there’s anyone that should have a finger on the pulse on the company…

    Digiday- 6 readers -
  • Looking for a job? Here are 8 reasons you need to blog

    … Have you ever considered the ways a blog can help you get a job? I meet a lot of young people entering the work force and I always recommend blogging as a way to get ahead … in almost any career. Here’s why: 1) Show what you’re made of. In any job interview, you normally have to try to convince people of what you know. In a blog, you can SHOW…

    {grow}- 8 readers -
  • Connect with employers in digital media at the Digiday Career Fair

    … In the new digital economy, companies across media and tech are looking to hire individuals who can thrive in a constantly evolving space. The Digiday Career Fair will be held this Friday in New York, connecting job seekers with digital media outlets and marketers looking for talent. Through one-on-one interviews, discussions led by industry…

    Caroline Bottger/ Digiday- 12 readers -
  • When all the hard work on social media … just doesn’t work

    … When all the hard work on social media … just doesn’t work appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Related Stories Are you becoming an obsolete marketing professional? Is a career in social media marketing secure? 16 Essential educational resources for the marketing professional …

    {grow}in Social- 9 readers -
  • Are you becoming an obsolete marketing professional?

    … that much more to brand, culture, their communities and themselves. Gini Dietrich, Chief Executive Officer at Arment Dietrich, Inc. and Author of Spin Sucks To stay relevant, of course I do the things most people do: Read, read, and read some more. But I’m also a tinkerer. The philosophy at Arment Dietrich has always been that we never introduce…

    {grow}in Mobile- 14 readers -
  • Why Many Schools Don’t Offer Degrees in Sales

    … Sales occupations will grow by 5% by 2024. Whenever you are looking to hire someone for your sales team, the chances are you look at the person’s education. You want to know what they’re made of. But rarely will you see anyone with an actual sales degree. Ask around the office and it’s highly unlikely that anyone will have any form of sales degree…

    Growmap- 11 readers -
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