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    • 32 questions you should ask when you interview a martech leader

      This guest post by Erica Seidel is part of a regular column she writes, Ask the Martech Recruiter. Erica runs The Connective Good, a retained executive recruiting firm that helps companies land leaders in martech, marketing, digital strategy, analytics, and market research. Dear Erica, I’m interviewing a candidate for our brand-new head of marketing technology next week.

      Scott Brinker/ Chief Marketing Technologist- 16 readers -
    • Why 30 may be the most important number of your career

      By Mark Schaefer I come from a world that celebrates impatience. Most of my career was spent in a large public company where there was only one standard of progress — beat the expectations of Wall Street, every quarter, every year, without excuse, without end. Life was run in the short-term. It was not unusual to compromise long-term benefits for short-term realities.

      {grow}- 13 readers -
    • 9 interview hacks for being the most memorable martech candidate

      This guest post by Erica Seidel is part of a regular column she writes, Ask the Martech Recruiter. Erica runs The Connective Good, a retained executive recruiting firm that helps companies land leaders in martech, marketing, digital strategy, analytics, and market research. Dear Erica, I am interviewing for a martech job this week and I really want it! But the competition is stiff.

      Scott Brinker/ Chief Marketing Technologist- 16 readers -
  • A strategy to stay relevant in a tumultuous marketing world

    … in the digital age. How I wrote it, why I wrote it, and how you, too, can become known. A FREE overview of some of the key lessons from the book! Personal Branding Success in the Digital Age from Mark Schaefer Please enjoy a FREE CHAPTER of the new book > Free chapter of KNOWN Now, on to the podcast — KNOWN, or “GNOME,” as Tom refers…

    {grow}- 14 readers -
  • Kelly Cutrone on the state of fashion: ‘There isn’t a shift afoot — there’s a gorge.’

    … ‘I’m not in the mood to do a ‘Where’s Kelly Cutrone?’ story, if that’s what this is,’ says Kelly Cutrone. It’s an understandable sentiment, given how much press she’s gotten over the last few years, press she’s simply tired of. Much of that stemmed from her role on MTV’s ‘The City‘ and ‘The Hills,’ where audiences knew her as the fearsome maven…

    Digiday- 17 readers -
  • Surprise! It’s not about passion. Five lessons on building a huge personal brand

    … By Mark Schaefer I’m proud to announce the official launch of my sixth (and best) book, KNOWN: The handbook for building and unleashing your personal brand in the digital age. At the end of this post, you can download a chapter for free! And you can see a “trailer” for the book here: Click here if you can’t see the KNOWN book trailer…

    {grow}- 16 readers -
  • The most memorable martech resume I’ve seen

    … resume is just one part of the recruiting process. I encourage you to look at others’ resumes and LinkedIn profiles for inspiration. Have a question on recruiting or career transitions to propose for this column? Please email erica@theconnectivegood.com. Don’t worry, we’ll keep your name and company confidential. Readers: Erica is on the board…

    Scott Brinker/ Chief Marketing Technologist- 15 readers -
  • The True Meaning of Hustle

    … By Mark Schaefer When I was 14 years old I needed a job. I needed a job because I needed money. My family didn’t have the money to buy me a bike and I needed transportation. I wanted to buy a stereo system (records!) … and I had recently discovered girls. So I needed to find some money. Through my years of prepubescence, I had done everything I…

    {grow}- 18 readers -
  • Three strategies to take the heat out of customer conflict

    … specifically? Why do you think I’m the best for the job? What do you think our collaboration can look like? The goal is to agree on a common guideline which is as clear as a glass crystal in the azure sky. So when disagreements happen, (hint: they will) you can always point to your initial agreement and refocus. A common guideline in my illustration work…

    {grow}- 19 readers -
  • Entering Protopia and a world of continuous marketing disruption

    …. By the mid-2000s we witnessed a true information revolution enabled by smartphones and social media. But change still occurred in fits and starts — Ten years later, many companies are still just getting into social media and mobile marketing. It’s been a joke among my marketing friends that it has been “The Year of Mobile” for the past five years! My…

    {grow}in Mobile- 24 readers -
  • Why working in marketing makes you bitchy

    … By Mark Schaefer A lot is made of being “authentic” in marketing today. I’m not a big fan of the word, but I understand that there is some expectation to display some human emotion in our content and campaigns. Compassion. Enthusiasm. Understanding. And for me, increasingly, bitchiness. Part of this irritability may stem from the copious…

    {grow}- 11 readers -
  • What marketing skills do you need for career success today?

    … By Mark Schaefer There has been nothing short of an intense debate about the marketing skills needed for career success today. Gurus like Gary Vaynerchuk have decried college educations, claiming they are a waste of time and money. In an excellent and thought-provoking post, the brilliant Christopher Penn scolds the profession for falling…

    {grow}- 19 readers -
  • How I get more stuff done than you: Focus

    … By Mark Schaefer I help a lot of people with their business ideas and problems and inevitably this question comes up: “You seem to be everywhere … how do you get all this stuff done?” My answer is deceivingly simple: FOCUS. I say “deceivingly” because it is such a simple word but so exceedingly difficult to achieve! As a small business owner…

    {grow}in How To's- 15 readers -
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