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… a dozen or so to the independent firm’s landing page. Thanks to the data, I was able to save my job and in the process showed some folks in our company the value of focusing on helping your customers, even if it means covering competitor research or mentioning them. Carlos Abler Leader: Content Marketing & Strategy Global eTransformation, 3M…
…. TopRank Marketing recently had the opportunity to interview Julie Fleischer of Kraft Foods and Carlos Abler of 3M as part of our Content Marketing World eBook series. Julie Fleischer – Kraft Foods Sr. Director Data + Content + Media Content Marketing Measurement With all of the articles and surveys and agencies calling for an increase in the amount…
Long ago, I received the best business advice for accelerating performance: Find the smartest people in the industry and learn from them. Whether you’re a budding director with dreams of the big screen or the director of marketing charged with scaling content across the enterprise, finding the right people to learn from is essential.