Caroline Reynolds

  • How paid search and personalisation can work together

    … to use paid search placements to send people directly to the relevant page online for a period of 5-10 minutes while the advert was airing. Another example of how paid search can work with personalisation comes from Eurostar. A user can research ‘holidays to Paris’ and be directed to a PPC ad, through which they reach the Eurostar website and browse…

    Search Engine Watchin Paid Search How To's- 9 readers -