Caroline Reynolds

    • How paid search and personalisation can work together

      We don’t generally think of paid search as a great channel for personalisation, but increasingly, it’s becoming one. Caroline Reynolds, VP of Paid Search at iProspect, gave a presentation at the Content Marketing Association’s most recent Digital Breakfast explaining exactly how personalisation and paid search can work together.

      Search Engine Watchin Paid Search How To's- 8 readers -
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