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    • 7 Essential Facebook Advertising Tools for Driving Digital Revenue

      This article originally appeared on Social Media Today. If you’re launching a new Facebook advertising campaign, you’ve probably developed all the creative materials you need to build a solid social advertising foundation. But images and copy aren’t enough on their own - you need the right tools to craft an effective campaign.

      Nanigansin Social- 18 readers -
  • 4 Brands Driving Sales with Remarkable Instagram Carousel Ads

    … Instagram’s advertising base is growing at an unbelievably rapid rate, with the photo and video sharing site recently reaching 1 million advertisers. Mobile-friendly ad units like carousel ads are helping Instagram advertisers drive engagement, clicks and sales from the site’s over 600 million monthly active users. Find out which creative…

    Nanigansin Social- 16 readers -
  • The Challenges of Using Facebook’s Canvas

    … Facebook Canvas has been available to all advertisers for about 10 months now, and it’s still going strong. The immersive, full-screen ad unit is mobile-only and designed to load quickly and utilize features that Facebook users are already familiar with: tilt-to-pan panoramic photos, carousels and looping video, in addition to text, photos…

    Inside Facebookin Facebook Retargeting- 23 readers -
  • Facebook Creative Hub Opens Its Doors

    …: Be inspired: The Creative Hub’s new Inspiration Gallery allows you to easily discover what other brands and agencies have created on both Facebook and Instagram, across our creative formats including 360 video, carousel, Canvas and video. Discover new work and get more insight into the campaign and creative strategy, and then send the ad to your…

    David Cohen/ AllFacebookin Social Mobile Facebook- 17 readers -
  • 4 Retailers Driving Digital Sales With Winning Facebook Ads

    … — such as carousel ads, video ads, canvas ads and dynamic ads. Additionally, Facebook’s growing mobile audience means it’s an ideal platform for boosting installs of your ecommerce app. Here’s how four retailers are taking full advantage of Facebook’s ad offerings: 1. JustFab Tailors Its Ad Targeting Precise targeting is a vital part of making your ad…

    Nanigansin Facebook- 13 readers -
  • 4 Direct Response Advertisers Driving ROI With Instagram’s New CTA Buttons

    … products, deals need to be front-and-center in your ads. Creating a sense of urgency by emphasizing limited-time or exclusive promotions is also a motivating factor in getting people to click. CVS Pharmacy‘s Instagram ad creatively links every picture in the carousel into one extended image, prompting users to swipe left to get the complete…

    Nanigansin Social- 22 readers -
  • Playing to Win: 3 Scaling Strategies For Mobile Game Advertisers

    … strategy for mobile game companies who want to take their latest launch to the next level — or keep an older title relevant. Following these three steps will help you scale your mobile game advertising campaigns: 1. Power Up With Lookalike Audiences Delivering your ads to new people is less of a gamble if you hedge your bets with Lookalike Audiences…

    Nanigans- 15 readers -
  • Game Changer: Winning Strategies for Scaling Mobile Games on Facebook [eBook]

    … successful game marketers. Growth marketing teams that can most effectively launch large-scale burst campaigns, consistently acquire high-value users, and monetize existing titles achieve the highest levels of success at scale. As Facebook has proven to be one of the most effective acquisition and monetization channels for game developers, those who…

    Nanigansin Social- 16 readers -
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