Carousel Ads

    • Facebook Creative Hub Opens Its Doors

      The Facebook Creative Hub that the social network announced at the Cannes Lions International Festival of Creativity in June is now available to “the entire global advertising and marketing community.” Facebook said in a Facebook for Business post that it has been testing Facebook Creative Lab with more than 30 agencies since announcing it at Cannes Lions.

      David Cohen/ AllFacebook- 10 readers -
    • 4 Retailers Driving Digital Sales With Winning Facebook Ads

      Note: The brands featured herein are meant to serve as compelling examples, and are not Nanigans customers unless expressly noted. Facebook is a goldmine for ecommerce companies looking to reach a large audience of shoppers. Digital advertisers can combine the power of robust targeting options with a wide range of direct response ad units — such as carousel ads, video ads, c ...

      Nanigansin Facebook- 7 readers -
  • 4 Direct Response Advertisers Driving ROI With Instagram’s New CTA Buttons

    … products, deals need to be front-and-center in your ads. Creating a sense of urgency by emphasizing limited-time or exclusive promotions is also a motivating factor in getting people to click. CVS Pharmacy‘s Instagram ad creatively links every picture in the carousel into one extended image, prompting users to swipe left to get the complete…

    Nanigansin Social- 10 readers -
  • Playing to Win: 3 Scaling Strategies For Mobile Game Advertisers

    … to grow the user base of its new game, Magic Rush. In just four months, the Chinese game developer achieved impressive reurns on a large scale: 12X growth in daily app installs 20% improvement in cost-per-install 10X scale in daily Facebook ad spend 2% average CTR across all geographies 11X more countries targeted 2. Put Your Ad Creative…

    Nanigans- 11 readers -
  • Game Changer: Winning Strategies for Scaling Mobile Games on Facebook [eBook]

    … $44.2 billion. That’s how much revenue mobile games are projected to generate by 2018. This skyrocketing revenue isn’t even close to its full potential, as just 62% of the US population will play mobile games by that same year, according to eMarketer. Profit-driven advertising on Facebook has become a critical strategy for today’s most…

    Nanigansin Social- 13 readers -
  • Carousel Ads: Creative Ways To Attract & Convert Customers [SlideShare]

    …When marketers invest time in building compelling interactive ads, engagement increases and greater return on ad spend follows. According to Facebook, Carousel Link Ads drive 30-50% lower cost-per-conversion and 20-30% lower cost-per click than single-image link ads. As advertisers continue to flock to this direct response unit, companies with eye…

    Nanigans- 12 readers -
  • 4 Brands Driving Revenue With Refreshed Facebook Ad Creative

    … with the same old images and copy. And with A/B testing as a performance marketing best practice, advertisers who diversify their creative stand to gain from additional insights on what combinations of ad types, images and copy bring in the most revenue. How should you shake up your Facebook campaigns and identify what gets audiences clicking? Take…

    Nanigansin Social Facebook- 10 readers -
  • Instagram Video Carousel Ads Now Available to All Advertisers

    … the launch that video carousel ads can be run seamlessly across Instagram and Facebook, and they can be created in Facebook’s Ads Manager, Power Editor or marketing application-programming interface. Taco Bell, ASOS, Macy’s and Airbnb were among the advertisers involved in the beta-test, and Instagram featured campaigns by Disney (pictured above…

    David Cohen/ AllFacebookin Facebook- 11 readers -
  • Instagram Adding Video to Carousel Ads

    Instagram is beta-testing the addition of video to its carousel ads. The Facebook-owned photo- and video-sharing network said in an email to SocialTimes that Taco Bell, ASOS, Macy’s and Airbnb are among the advertisers involved in the beta-test, and the feature will be made more widely available “in the coming weeks.

    David Cohen/ AllTwitter- 25 readers -
  • How to Maximize Facebook Lead Ads

    … already provided to Facebook, such as names and email addresses. In January, the social network added context cards, the carousel ads format and availability on desktop to Lead Ads, and those improvements were joined in March by video, duplicate forms, new customer-relationship-management partners, customizable disclaimers and availability…

    David Cohen/ AllFacebookin Social Facebook How To's- 14 readers -
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