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  • The Challenges of Using Facebook’s Canvas

    … Facebook Canvas has been available to all advertisers for about 10 months now, and it’s still going strong. The immersive, full-screen ad unit is mobile-only and designed to load quickly and utilize features that Facebook users are already familiar with: tilt-to-pan panoramic photos, carousels and looping video, in addition to text, photos…

    Inside Facebookin Facebook Retargeting- 18 readers -
  • Facebook Creative Hub Opens Its Doors

    … The Facebook Creative Hub that the social network announced at the Cannes Lions International Festival of Creativity in June is now available to “the entire global advertising and marketing community.” Facebook said in a Facebook for Business post that it has been testing Facebook Creative Lab with more than 30 agencies since announcing…

    David Cohen/ AllFacebookin Social Mobile Facebook- 10 readers -
  • 4 Retailers Driving Digital Sales With Winning Facebook Ads

    … that they’re getting exclusive content or limited edition offers. Ads that provide special access or discounts create a sense of urgency that drives clicks and purchases. As you can see, Gilt has infused its link ad with motivating language: “70% off,” “insider access,” and “Join Gilt today.” By indicating that these deals are available only to Gilt’s…

    Nanigansin Facebook- 9 readers -
  • 4 Direct Response Advertisers Driving ROI With Instagram’s New CTA Buttons

    … Note: The brands featured herein are meant to serve as compelling examples, and are not Nanigans customers unless expressly noted. Direct response advertisers have been seeing great results with Instagram’s new call-to-action (CTA) button. The new CTA format is a full-width button that appears directly below an ad, with text aligned to the left…

    Nanigansin Social- 13 readers -
  • Playing to Win: 3 Scaling Strategies For Mobile Game Advertisers

    … a creative test for single-image link ads on Facebook. Once it determined which creative performed the best, it iterated on those successful images in a multi-image carousel ad. 3. Get Ahead With Advanced Automation If you want to build and iterate on high-performing campaigns, you need advertising software that is designed to scale good results…

    Nanigans- 11 readers -
  • Game Changer: Winning Strategies for Scaling Mobile Games on Facebook [eBook]

    … successful game marketers. Growth marketing teams that can most effectively launch large-scale burst campaigns, consistently acquire high-value users, and monetize existing titles achieve the highest levels of success at scale. As Facebook has proven to be one of the most effective acquisition and monetization channels for game developers, those who…

    Nanigansin Social- 14 readers -
  • 4 Brands Driving Revenue With Refreshed Facebook Ad Creative

    … Note: The brands featured herein are meant to serve as compelling examples, and are not Nanigans customers unless expressly noted. Change is constant in digital marketing, and paid social advertising is by no means immune. Even the most successful Facebook campaigns have to evolve eventually, or else advertisers risk boring their audience…

    Nanigansin Social Facebook- 11 readers -
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