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  • The Challenges of Using Facebook’s Canvas

    … Facebook Canvas has been available to all advertisers for about 10 months now, and it’s still going strong. The immersive, full-screen ad unit is mobile-only and designed to load quickly and utilize features that Facebook users are already familiar with: tilt-to-pan panoramic photos, carousels and looping video, in addition to text, photos…

    Inside Facebookin Facebook Retargeting- 19 readers -
  • Facebook Creative Hub Opens Its Doors

    … The Facebook Creative Hub that the social network announced at the Cannes Lions International Festival of Creativity in June is now available to “the entire global advertising and marketing community.” Facebook said in a Facebook for Business post that it has been testing Facebook Creative Lab with more than 30 agencies since announcing…

    David Cohen/ AllFacebookin Social Mobile Facebook- 14 readers -
  • 4 Retailers Driving Digital Sales With Winning Facebook Ads

    … — such as carousel ads, video ads, canvas ads and dynamic ads. Additionally, Facebook’s growing mobile audience means it’s an ideal platform for boosting installs of your ecommerce app. Here’s how four retailers are taking full advantage of Facebook’s ad offerings: 1. JustFab Tailors Its Ad Targeting Precise targeting is a vital part of making your ad…

    Nanigansin Facebook- 11 readers -
  • 4 Direct Response Advertisers Driving ROI With Instagram’s New CTA Buttons

    … products, deals need to be front-and-center in your ads. Creating a sense of urgency by emphasizing limited-time or exclusive promotions is also a motivating factor in getting people to click. CVS Pharmacy‘s Instagram ad creatively links every picture in the carousel into one extended image, prompting users to swipe left to get the complete…

    Nanigansin Social- 15 readers -
  • Playing to Win: 3 Scaling Strategies For Mobile Game Advertisers

    … strategy for mobile game companies who want to take their latest launch to the next level — or keep an older title relevant. Following these three steps will help you scale your mobile game advertising campaigns: 1. Power Up With Lookalike Audiences Delivering your ads to new people is less of a gamble if you hedge your bets with Lookalike Audiences…

    Nanigans- 13 readers -
  • Game Changer: Winning Strategies for Scaling Mobile Games on Facebook [eBook]

    … Posts: IGG Hits ROI Goals for Lords Mobile Game Launch While Scaling Ad Spend 80X [Case Study] Kabam Scales Mobile Game into Top Grossing Title Using Video Ads and Nanigans Optimization Why Mobile Gaming Developers Should Invest Spend In Mobile App Install Carousel Ads Pocket Gems Surfaces Winning Ad Creative On Facebook And Scales Mobile Campaign 500% With Nanigans [Case Study] …

    Nanigansin Social- 15 readers -
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