Cart Abandonment

  • How to Engage Your Customers with Transactional Emails

    … resources and ask for a customer referral. • Customer-feedback requests – Be specific about the feedback you are requesting, use a prominent call to action (CTA) button and make the feedback experience as seamless as possible. • Shopping cart-abandonment messages – Make an offer (such as a free trial or 25 percent off), include a clear CTA…

    Movable Ink Blogin EMail How To's- 12 readers -
  • 4 Email Campaign Ideas for National Free Shipping Day 2016

    … existing promotion with Free Shipping Day or simply promote Free Shipping Day on its own. If you want to give your customers a heads up about the upcoming deals, send them a calendar of all your upcoming December promotions. Cart abandonment emails Emails that remind customers they have items remaining in their online shopping cart have a 30…

    Movable Ink Blogin EMail- 26 readers -
  • How We Generated 100X ROI with NEW BigCommerce Tool

    … A few years ago we started a little conversion optimization company called Conversion Voodoo. As we helped our clients grow, we grew up, too, landing a spot as one of the leading CRO companies in the business. It was our innovation in testing that helped our clients, and ourselves, rise to the top. During our rise to the top we’ve created many…

    Jon Correll/ conversionvoodoo.comin How To's- 15 readers -
  • Why So Many Retail Advertisers Are Leaving Revenue On The Table

    … impressions and clicks, rather than downstream actions like signups and add to carts, which provide more valuable opportunities for revenue. Further down the line, not tracking or optimizing for the lifetime value of customers (not just what they bought immediately after seeing your ad, but if they returned to your site or app weeks or months later) can…

    Nanigans- 23 readers -
  • 5 Ways Fashion Retailers Use Contextual Email Marketing

    … of contextual marketing. Progressive profiling If you’re looking to send personalized emails, progressive polling is your ticket to gathering data from your subscribers in a fun, non-intrusive way. Here’s how it works: you send an email asking your subscribers’ preferences between two or more products. To vote, they simply click on the item of their choice…

    Movable Ink Blog- 18 readers -
  • What is Growth Hacking? Here are 15 Examples

    … The term hacking often has a negative connotation associated with it as it refers to programming. But even people that hack programs aren’t always doing something illegal or causing harm. Hacking is sometimes a workaround or a shortcut. Applying the same logic to marketing works as well. Sean Ellis did just that. Traditional marketing online…

    Douglas Karr/ Marketing Technology Blog- 31 readers -
  • The Impact of Slow Site Speeds on Your Business

    … Our recent post where we lamented about migrating our site to a new host got a lot of attention. No one wants to shift hosting companies… and especially someone like us that have 30 or so sites that we actively manage. As optimization experts, though, we didn’t have a choice. We could have every page optimized for search, promoted socially…

    Douglas Karr/ Marketing Technology Blogin Content- 16 readers -
  • How to Master the Art & Science of Ecommerce Conversion

    … the transaction. Pricing plays a role in conversion, too. Carlos del Rio from Unbounce explained that while price testing may be a good idea, public price testing is not. Arbitrarily varying prices can lead to legal and ethical issues. Despite the risks, many websites use test prices and the fluctuation is regular. This could be one of the biggest…

    Relevancein Content How To's- 13 readers -
  • Boosting eCommerce Sales Without Discounting

    … product plus $2.50 for shipping. The power of “free” is especially applicable in shipping, then. Some customers drop off your purchase path just because they’re not ready to buy at the moment. However, there are things you can do to reel them back in. For example, sending abandoned cart emails within three hours has been shown to reduce…

    Relevancein SEO- 12 readers -
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