Case Stories

  • How 3 Companies Use Contently Talent to Engage Their Key Stakeholders

    … Brothers Harriman (BBH) Stakeholders: Women with a net worth over $10 million For Brown Brothers Harriman, finding a better way to engage women of high net worth wasn’t only a matter of pushing for gender equality in wealth management—it was a way to target an untapped market. While women’s wealth was often the topic of conversation in financial…

    The Content Strategistin How To's- 13 readers -
  • Contently Case Studies Flipbook: The Finance Industry

    … series, “The Business of Life.” And American Express OPEN Forum has consistently pushed the creative boundaries for telling stories about small businesses. As the industry gets more sophisticated with its approach to content, we wanted to highlight the achievements of Contently’s finance clients, highlighting the strategies that helped them build…

    The Content Strategist- 18 readers -
  • Contently Case Story: How Cornell Tech Reveals Its Incredible Experiments to the World

    … for an average of nearly two and half minutes. Governed by precision and innovation, Cornell Tech is, unsurprisingly, as methodical about content production as it is scientific experimentation. The outcome? A publishing program that is equal parts strategic and creative—ready to use research and insight to share its stories with the world. The post Contently Case Story: How Cornell Tech Reveals Its Incredible Experiments to the World appeared first on The Content Strategist. …

    The Content Strategist- 19 readers -
  • Contently Case Story: Inside Babbel’s Global Video Strategy

    … Romanian with three other polyglots in just an hour. Matthew’s video journey is not only fascinating to watch unfold, it’s inspiring. The clips make learning a language seem easier and more accessible. The subliminal message driving Babbel’s content strategy is: This could be you. Translating stories into strategy Babbel’s video strategy typically…

    The Content Strategist- 27 readers -
  • Contently Case Story: How Lifetime Daily Used Tech to Scale Its Content

    … market and compete with the industry’s biggest players. “In today’s market, quality is key,” Bushnell added. “We need to efficiently create articles that are that are credible, intelligent, and informative, but do it in a cost-effective manner.” The post Contently Case Story: How Lifetime Daily Used Tech to Scale Its Content appeared first on The Content Strategist. …

    The Content Strategistin Content- 12 readers -
  • Webinar: Content Methodology

    … methodology, a process to continuously improve the effectiveness of a company’s content across the enterprise. A content methodology exists when an organization establishes specific, well-defined objectives and key performance indicators (KPIs) for content marketing, and embraces a culture of constantly learning and iterating through each round of publishing. Fill out the form below to watch this exclusive webinar. The post Webinar: Content Methodology appeared first on The Content Strategist. …

    The Content Strategist- 9 readers -
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