Case Stories

  • Contently Case Story: How Cornell Tech Reveals Its Incredible Experiments to the World

    … for an average of nearly two and half minutes. Governed by precision and innovation, Cornell Tech is, unsurprisingly, as methodical about content production as it is scientific experimentation. The outcome? A publishing program that is equal parts strategic and creative—ready to use research and insight to share its stories with the world. The post Contently Case Story: How Cornell Tech Reveals Its Incredible Experiments to the World appeared first on The Content Strategist. …

    The Content Strategist- 11 readers -
  • Contently Case Story: Inside Babbel’s Global Video Strategy

    … into the cultural elements of learning a language. Just take it from Gianni Guaita, a 100-year-old Italian who recently made a commitment to learning English. For him, studying a language through Babbel unveiled a new perspective. “The world opens up in front of you,” Guaita explained in a video from May. “And you can see the universe.” The post Contently Case Story: Inside Babbel’s Global Video Strategy appeared first on The Content Strategist. …

    The Content Strategist- 12 readers -
  • Contently Case Story: How Lifetime Daily Used Tech to Scale Its Content

    … market and compete with the industry’s biggest players. “In today’s market, quality is key,” Bushnell added. “We need to efficiently create articles that are that are credible, intelligent, and informative, but do it in a cost-effective manner.” The post Contently Case Story: How Lifetime Daily Used Tech to Scale Its Content appeared first on The Content Strategist. …

    The Content Strategistin Content- 8 readers -
  • Contently Case Story: How Brown Brothers Harriman Used Infographics to Combat Financial Mansplaining

    … element of BBH’s strategy, regardless of topic or medium, is a commitment to valuable insights for women. The magazine, like the rest of BBH’s content, is a way to bring women to the table to discuss the firm’s resources for managing wealth. “We’re talking about things that other people aren’t talking about,” Penta said. “We’re changing the conversation.” The post Contently Case Story: How Brown Brothers Harriman Used Infographics to Combat Financial Mansplaining appeared first on The Content Strategist. …

    The Content Strategist- 16 readers -
  • Webinar: Content Methodology

    … For many organizations, content marketing is at a crossroads. If you’re concerned that your organization’s content marketing isn’t as effective as it could be, this webinar is for you. In this webinar, Contently Editor in Chief Joe Lazauskas and renowned digital analyst Rebecca Lieb reveal why leading organizations are adopting a content…

    The Content Strategist- 7 readers -
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