Case Stories

  • Contently Case Story: How Cornell Tech Reveals Its Incredible Experiments to the World

    … for an average of nearly two and half minutes. Governed by precision and innovation, Cornell Tech is, unsurprisingly, as methodical about content production as it is scientific experimentation. The outcome? A publishing program that is equal parts strategic and creative—ready to use research and insight to share its stories with the world. The post Contently Case Story: How Cornell Tech Reveals Its Incredible Experiments to the World appeared first on The Content Strategist. …

    The Content Strategist- 11 readers -
  • Contently Case Story: Inside Babbel’s Global Video Strategy

    … Romanian with three other polyglots in just an hour. Matthew’s video journey is not only fascinating to watch unfold, it’s inspiring. The clips make learning a language seem easier and more accessible. The subliminal message driving Babbel’s content strategy is: This could be you. Translating stories into strategy Babbel’s video strategy typically…

    The Content Strategist- 16 readers -
  • Contently Case Story: How Lifetime Daily Used Tech to Scale Its Content

    … market and compete with the industry’s biggest players. “In today’s market, quality is key,” Bushnell added. “We need to efficiently create articles that are that are credible, intelligent, and informative, but do it in a cost-effective manner.” The post Contently Case Story: How Lifetime Daily Used Tech to Scale Its Content appeared first on The Content Strategist. …

    The Content Strategistin Content- 9 readers -
  • Contently Case Story: How Brown Brothers Harriman Used Infographics to Combat Financial Mansplaining

    … element of BBH’s strategy, regardless of topic or medium, is a commitment to valuable insights for women. The magazine, like the rest of BBH’s content, is a way to bring women to the table to discuss the firm’s resources for managing wealth. “We’re talking about things that other people aren’t talking about,” Penta said. “We’re changing the conversation.” The post Contently Case Story: How Brown Brothers Harriman Used Infographics to Combat Financial Mansplaining appeared first on The Content Strategist. …

    The Content Strategist- 16 readers -
  • Webinar: Content Methodology

    … methodology, a process to continuously improve the effectiveness of a company’s content across the enterprise. A content methodology exists when an organization establishes specific, well-defined objectives and key performance indicators (KPIs) for content marketing, and embraces a culture of constantly learning and iterating through each round of publishing. Fill out the form below to watch this exclusive webinar. The post Webinar: Content Methodology appeared first on The Content Strategist. …

    The Content Strategist- 8 readers -
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