Case Story

  • Contently Case Story: How Cornell Tech Reveals Its Incredible Experiments to the World

    … for an average of nearly two and half minutes. Governed by precision and innovation, Cornell Tech is, unsurprisingly, as methodical about content production as it is scientific experimentation. The outcome? A publishing program that is equal parts strategic and creative—ready to use research and insight to share its stories with the world. The post Contently Case Story: How Cornell Tech Reveals Its Incredible Experiments to the World appeared first on The Content Strategist. …

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  • Contently Case Story: Inside Babbel’s Global Video Strategy

    … into the cultural elements of learning a language. Just take it from Gianni Guaita, a 100-year-old Italian who recently made a commitment to learning English. For him, studying a language through Babbel unveiled a new perspective. “The world opens up in front of you,” Guaita explained in a video from May. “And you can see the universe.” The post Contently Case Story: Inside Babbel’s Global Video Strategy appeared first on The Content Strategist. …

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  • Contently Case Story: How Lifetime Daily Used Tech to Scale Its Content

    … market and compete with the industry’s biggest players. “In today’s market, quality is key,” Bushnell added. “We need to efficiently create articles that are that are credible, intelligent, and informative, but do it in a cost-effective manner.” The post Contently Case Story: How Lifetime Daily Used Tech to Scale Its Content appeared first on The Content Strategist. …

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  • Contently Case Story: These Four Engagement Metrics Proved HouseLogic’s Content ROI

    … to understand how those readers engage with its stories. “Sure, thousands or even millions of people may click on a clever headline, but if no one’s bothering to read the actual story, you’ve got a problem,” Adamiak said. “This is why it’s so important to define and track engagement metrics.” The post Contently Case Story: These Four Engagement Metrics Proved HouseLogic’s Content ROI appeared first on The Content Strategist. …

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  • Contently Case Story: How Brown Brothers Harriman Used Infographics to Combat Financial Mansplaining

    … element of BBH’s strategy, regardless of topic or medium, is a commitment to valuable insights for women. The magazine, like the rest of BBH’s content, is a way to bring women to the table to discuss the firm’s resources for managing wealth. “We’re talking about things that other people aren’t talking about,” Penta said. “We’re changing the conversation.” The post Contently Case Story: How Brown Brothers Harriman Used Infographics to Combat Financial Mansplaining appeared first on The Content Strategist. …

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  • Contently Case Story: How AARP Media Sales Taps a Trillion-Dollar Market

    … crowded this year. “We want to tell media buyers, brands, and advertisers that AARP is the place to tell your brand story for content marketing,” Sprague said. “We want them to know we can partner with them and create some amazing opportunities that resonate with an audience that has influence and purchasing power.” The post Contently Case Story: How AARP Media Sales Taps a Trillion-Dollar Market appeared first on The Content Strategist. …

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  • Contently Case Story: How The Trade Desk Used Infographics to Transform Its Marketing Program

    … of ad-tech Florence Nightingale. Thanks to the earner media coverage, The Trade Desk has easily hit its brand exposure KPIs. “Infographics are really just a better way to reach the audience you’re after,” she said. “With a certain level of precision and accuracy, that means you’re stretching the marketing budget further.” The post Contently Case Story: How The Trade Desk Used Infographics to Transform Its Marketing Program appeared first on The Content Strategist. …

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