Case Studies

  • How Advert Point Has Increased Its Clients’ Organic Traffic by 78% in One Month

    … This is a TRUE & SUCCESSFUL story from Krumel – Founder & CEO at Advert Point, with 10 years of experience in the search marketing field, written and documented by himself. We optimized 6 articles from one section of a blog and increased the organic traffic by 78%. Background One of the issues we are facing at Advert Point…

    cognitiveSEO- 11 readers -
  • [Case Study] How Lenovo Boosted Engagement with Movable Ink’s Signals

    … your customers’ exact needs. Using Movable Ink’s behavioral marketing expansion, Signals, along with Oracle Marketing Cloud, Lenovo created a behavioral campaign that automatically pulled their customer’s recently browsed products right into their newsletter. They simply added a behavioral content block to their regular newsletter that updated…

    Movable Ink Blog- 29 readers -
  • How Lastminute.com.au Boosted Demand with Intelligent Content

    …, personalization for a 1:1 experience, and mobile-targeted content to boost engagement. Using Movable Ink’s Real-Time Pricing Solution along with device targeting, the brand saw lifts in mobile conversions and a decrease in unsubscribes. Want to see how they did it? Download the case study now! …

    Movable Ink Blog- 12 readers -
  • How Cinnabon Uses Digital Tools to Thrive Despite Declining Foot Traffic

    … It is well-known that the rising popularity of e-commerce for everyday goods is driving down foot traffic at brick-and-mortar stores, causing traditional retailers an industry-wide headache. Less apparent to most observers might be the toll this trend could have on impulse brands like Cinnabon, which depends on foot traffic in public commercial…

    Street Fightin Paid Search- 18 readers -
  • 3 Timeless tips for selling your online product in an overcrowded market

    … positive thinking, living in the moment, self-discipline, productivity, habit building etc. already exist and have for decades. Heck, a book called “The Power of Now” became a 3 million+ bestseller even though the author’s basically repeating what the Buddha said thousands of years ago. As studies have shown, people are addicted to the new and deem…

    {grow}- 16 readers -
  • [Case Study] How Yard House Helped Guests Find Their Favorite Beers with a Localized Email Campaign

    … at once – and doing it without creating dozens of versions of the same email. Yard House knew they would need a next-level campaign that could deliver the most relevant and up-to-date beer menus to all of their guests. That’s why they partnered with Epsilon and Movable Ink to create a localized email content with an up-to-the minute beer menu for every customer in every location. Want to see how they did it? Download the case study now! …

    Movable Ink Blogin EMail- 17 readers -
  • I wasn’t a desperate entrepreneur, and that’s why I failed

    … biggest business failure. It’s a story I tell in the latest episode of The Marketing Companion. I had a great business idea and put a ton of money into it … but a lack of desperation made me lazy in the face of selling obstacles. If you’re fans of the podcast, you’re in for a treat as Tom Webster and I recount our biggest marketing successes…

    {grow}- 22 readers -
  • Case Study: Jack in the Box Explores Autonomous Delivery Robots

    … Merchant: Jack in the Box Locations: 21 states and Guam Size: 2,200+ restaurants Platforms: DoorDash, Marble Bottom Line: Large restaurant chains like Jack in the Box are most interested in partnering with technology vendors that are offering innovative ways to improve the customer experience. People watched as the courier robot entered…

    Stephanie Miles/ Street Fight- 25 readers -
  • How Greenlane Agency Boosted Their Rankings in Just a Couple of Days

    … This is a TRUE & SUCCESSFUL story from Bill Sebald – founder at Greenlane, with 15 years of eCommerce & SEO experience in the background, written and documented by himself. Within 24 hours, we saw our rank improve from #5, for one of the term we were optimizing for, to #2 in the search engines. Background As an agency, we are always…

    cognitiveSEOin How To's- 20 readers -
  • A significant content insight if you’re marketing personal services

    … By Mark Schaefer I recently helped an HR company with a sticky business problem. They were following the “best practices” of content marketing — answering questions, publishing consistently, sharing on social networks — but nothing was happening. In fact their business was in a tailspin. As I reviewed their situation, here are some…

    {grow}- 22 readers -
  • 8 Advanced Tactics For Increasing Your B2B Telephone Sales

    … Telephone sales aren’t what they used to be. It took only 3.68 cold call attempts to reach a prospect in 2007. Today, it takes around 8 attempts. It’s a much tougher climate out there for sure. It took only 3.68 cold call attempts to reach a prospect in 2007. Today, it takes around 8 attempts,... The post 8 Advanced Tactics For Increasing Your…

    The Conversion Scientist- 19 readers -
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