Case Studies

    • A significant content insight if you’re marketing personal services

      By Mark Schaefer I recently helped an HR company with a sticky business problem. They were following the “best practices” of content marketing — answering questions, publishing consistently, sharing on social networks — but nothing was happening. In fact their business was in a tailspin. As I reviewed their situation, here are some observations I made: All of their new bu ...

      {grow}- 18 readers -
    • 3 Killer Strategies for Custom Affinity Audience Campaigns

      August 14, 2017 Below we dig into 3 killer strategies for using custom affinity audience targeting, performance results and key lessons learned from managing custom affinity targeting. Affinity audience targeting is not new. Facebook, Google and Amazon have been using them for some time and have seen huge success.

      Cassie Oumedian/ PPC Hero- 17 readers -
    • Finding your place on the web, when it seems so crowded out here

      By Mark Schaefer One of the things I have written a lot about is the concept of the “saturated niche.” The idea is that before you go headlong into any sort of content marketing strategy, you should assess the current competition to determine your best opportunities to maneuver. If an industry category is flooded with helpful content from competitors, it might be difficult, ...

      {grow}in Social- 11 readers -
  • How Greenlane Agency Boosted Their Rankings in Just a Couple of Days

    … This is a TRUE & SUCCESSFUL story from Bill Sebald – founder at Greenlane, with 15 years of eCommerce & SEO experience in the background, written and documented by himself. Within 24 hours, we saw our rank improve from #5, for one of the term we were optimizing for, to #2 in the search engines. Background As an agency, we are always…

    cognitiveSEOin How To's- 15 readers -
  • 8 Advanced Tactics For Increasing Your B2B Telephone Sales

    … Telephone sales aren’t what they used to be. It took only 3.68 cold call attempts to reach a prospect in 2007. Today, it takes around 8 attempts. It’s a much tougher climate out there for sure. It took only 3.68 cold call attempts to reach a prospect in 2007. Today, it takes around 8 attempts,... The post 8 Advanced Tactics For Increasing Your B2B Telephone Sales appeared first on Conversion Sciences. …

    The Conversion Scientist- 17 readers -
  • How an SEO Pro Increased His Organic Traffic by 157.80% – Case Study

    This is a TRUE & SUCCESSFUL story from the SEO strategist Jason Acidre – Co-founder at Xight Interactive, written and documented by himself. From position #12 to position #5 in under 30 days. It’s definitely a huge thing, especially for consultants and site owners who are looking to get even more productive in the technical maintenance aspect of their websites.

    cognitiveSEO- 14 readers -
  • Why great customer service doesn’t matter like it used to

    … By Mark Schaefer I was helping a financial services company with their marketing strategy recently and job number one was defining their point of differentiation. They had done an enormous amount of preparation for our meeting, including a SWOT analysis and a detailed and honest competitive assessment. At the end of all this work, their stated…

    {grow}- 13 readers -
  • Case Study: Ski Resort Uses Triggered Campaigns to Convert Passholders

    … Merchant: Mission Ridge Ski Area Location: Wenatchee, Washington Platforms: Ascent360, MailChimp, Siriusware, Facebook Bottom Line: Businesses looking to foster long-term relationships with guests can use triggered campaigns to better understand their audiences’ needs. Long before the first winter snowflake ever hits the ground, ski resort…

    Stephanie Miles/ Street Fight- 12 readers -
  • [Case Study] How Hilton Boosted Revenue with a Data-Driven Campaign

    If you have a rewards program, you know that your members are your biggest fans. After all, they’ve chosen your brand over the competition numerous times. They likely follow you on social – and, most importantly – they’re part of your email list. That means rewards program members have certain expectations of your brand.

    Movable Ink Blog- 12 readers -
  • Case Study: Hospitality Group Uses CRM to Understand Customer Patterns

    … Merchant: Garces Group Location: East Coast Size: 14 locations Platforms: Facebook, Google, Instagram, OpenTable, Twitter, Venga Bottom Line: CRM platforms allow multi-location businesses to pool the customer data coming in from all of their physical locations in real-time. “What do our customers think about the job we’re doing?” That’s…

    Stephanie Miles/ Street Fight- 16 readers -
  • 19-Year-Old Shows Anybody Can Become Known With Commitment

    … communication on behalf of the brand, paid off. Baseball Lifestyle 101 is closing in on 450,000 followers on Instagram, its primary social media hub. Here’s how Josh used Instagram to become known in his teen years. Early-Mover Advantage Baseball Lifestyle 101 launched on Instagram in 2013 when the platform’s base was around 100 million users…

    {grow}- 19 readers -
  • The Simple Facebook Posting Strategy That Helped us 3x Our Reach and Engagement

    … In October of 2016 we dramatically changed our Facebook posting strategy. A gradual, but noticeable shift in many social media algorithms and an influx of brand advertising on Facebook meant that it was important for us to either start experimenting or we’d continue to see a decline in organic reach and engagement. Getting your content seen…

    Buffer Blogin Social- 27 readers -
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