• 3 Steps to Conquering CASL: An interview from Email Summit 2015

    … checklist “There’s a lot of checklists and information bulletins out there. Having something tailored to your organization and meets the need needs of the type of marketing you like to engage in can be very, very helpful,” he said. Here’s an example: Canada’s Anti-Spam Legislation — Campaign Checklist You can follow Andrea Johnson, Copywriter…

    Andrea Johnson/ MarketingSherpa Blogin EMail- 13 readers -
  • Spamming Laws: A Comparison of US, UK, CA, DE, and AU

    …-in, and continue to maintain a clean email list – purging bounced and non-responsive emails from your data. The infographic highlights: United States (US) CAN-SPAM – don’t use false or misleading header information, don’t use deceptive subject lines, tell recipients where you’re located, tell recipients how to opt out of receiving future email…

    Douglas Karr/ Marketing Technology Blog- 25 readers -
  • The Canadian Anti-Spam Legislation (CASL): A Year in Review

    … This month marks the one year anniversary of the Canadian Anti-Spam Legislation (CASL), which went into effect on July 1, 2014. CASL is meant to protect electronic commerce in Canada by deterring damaging and deceptive forms of spam, such as: identity theft, phishing, and spyware. When it comes to email marketing, CASL requires all businesses…

    Ryan Pinkham/ Constant Contactin EMail- 19 readers -
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