Catalina

Catalina Sky Survey (CSS) is a project to discover comets and asteroids, and to search for Near-Earth objects. More specifically, to search for potentially hazardous asteroids (PHAs), that may pose a threat of impact.
Posts about Catalina
  • 5 Ad Tools for Targeting Consumers Based on Offline Behavior

    … into how best to activate consumers in selected demographics. A partnership with 4INFO allows Catalina to measure mobile ad campaigns through in-store sales lift, as well. 5. eXelate: Find data from specific verticals and providers. Working for users on both the buy and sell sides, eXelate is a marketing technology vendor that offers a way to optimize…

    Stephanie Miles/ Street Fight- 12 readers -
  • With Carrier Data, Vistar Media Finds Foothold in Mobile Ad Fray

    … for a location strategy is coming from,” said Provenzano who sold Invite Media, a desktop DSP he co-founded, to Google for $81 million in 2010. “What made online [advertising] grow fast was cookie-based behavioral targeting. What’s the equivalent of that in the real world – not the virtual one?” Because location data derived from carrier networks…

    Steven Jacobs/ Street Fightin Mobile Google- 10 readers -
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