A catchphrase (or catch-phrase) is a phrase or expression recognized by its repeated utterance. Such phrases often originate in popular culture and in the arts, and typically spread through a variety of mass media (such as literature and publishing, motion pictures, television and radio), as well as word of mouth. Some become the de facto "trademark" or "signature" of the person or character with whom they originated, and can be instrumental in the typecasting (beneficially or otherwise) of a particular actor.
Posts about Catchphrase
  • How Poppin is turning your favorite color into a data empire

    “Work happy.” Poppin’s catchphrase was originally an appeal to overlooked office drones sitting in colorless cubicles, unaware of how their uninspiring environs affected their lives. It doesn’t have to be this way, Poppin challenged them, a red stapler could change everything. That was in 2009, when Poppin launched as Staples for the design-deprived.

    Digiday- 8 readers -
  • How fusty old Hearst is becoming a modern publisher

    … falls to Troy Young, the magazine company’s president of digital media. Publishers today brag about their content management systems as their differentiator, but to hear Young tell it, putting all the titles on a common publishing platform is the easy part; it’s bringing efficiency to publishing at scale that’s hard. Young even has a term for all…

    Lucia Moses/ Digidayin How To's- 7 readers -
  • Weeks before Thanksgiving, here come the Christmas ads

    … catchphrase “Open Happiness.” This commercial has received over 20,000 views since being posted on Nov. 3. John Lewis Clearly everyone’s current favorite, this one reached more than 5 million views in just over 24 hours. It shows the heartwarming story of a penguin Monty and his friend Sam, who puts an end to his loneliness by getting him a penguin…

    Tanya Dua/ Digidayin Social- 19 readers -
  • What the Death of [Beloved Celebrity] means to Email Marketing

    …, but let’s make the assumption that they were a prim and proper person, based solely on that movie they were in about the violinist with OCD who couldn’t keep a relationship going. Next we’ll say that your [emails] need to be targeted and correctly formed just like that character. Finally we’ll boil their entire career down to that one catchphrase from…

    WTFSEOin EMail- 5 readers -
  • 25 Tactics To Overcome A Bad Small Business Location

    …Turn Your Bad Small Business Location Into An Asset Location, location, location is the real estate catchphrase because it can be the make or break it decision for many business. For small businesses a bad location is often one of many challenges they face due to budgets and priorities. Unfortunately, being G.U., my father’s term…

    Heidi Cohen/ Heidi Cohenin Social Mobile YouTube- 14 readers -