Cathy Boyle

  • Snapchat Ad Revenue to Reach $935 Million in 2017 (Report)

    … revenue by 2018, led by countries including the U.K. eMarketer principal analyst Cathy Boyle said in the release: Advertisers are attracted to Snapchat for its broad reach among young millennials and those in Generation Z, which are valuable demographic groups for many businesses. To engage those often hard-to-reach consumers, Snapchat has…

    David Cohen/ AllTwitter- 22 readers -
  • Snapchat on the Road to Long-Term Success (Report)

    …, and eMarketer predicts up to 3 percent growth until 2020, culminating in 42.2 percent of social users logging in frequently. eMarketer principal analyst Cathy Boyle credits Snapchat’s structure with its long term appeal: What makes Snapchat different from other mobile messaging apps—and more-established social networks—is the short-lived nature…

    AllTwitterin Twitter- 12 readers -
Get the top posts daily into your mailbox!