Cathy Boyle

  • Snapchat Ad Revenue to Reach $935 Million in 2017 (Report)

    … revenue by 2018, led by countries including the U.K. eMarketer principal analyst Cathy Boyle said in the release: Advertisers are attracted to Snapchat for its broad reach among young millennials and those in Generation Z, which are valuable demographic groups for many businesses. To engage those often hard-to-reach consumers, Snapchat has…

    David Cohen/ AllTwitter- 30 readers -
  • Snapchat on the Road to Long-Term Success (Report)

    … in the coming years. According to the eMarketer data, Snapchat’s rise will continue for next four years. It has already surpassed Twitter in daily active users, and it’s on track to pass Pinterest as it user base grows 27.2 percent this year and reaches 58.6 million. eMarketer’s data hints at much longer-term users, as it defines a user as someone…

    AllTwitterin Twitter- 14 readers -