Cathy Boyle

  • Snapchat Ad Revenue to Reach $935 Million in 2017 (Report)

    … assumptions for Snapchat products (including ads within Discover and Live Stories, sponsored geofilters and sponsored lenses) and monetization assumptions for non-U.S. users. According to eMarketer, Discover generates the largest share of Snapchat’s U.S. ad revenues, at 43 percent, but Stories will overtake Discover in 2017, generating 37.8 percent…

    David Cohen/ AllTwitter- 18 readers -
  • Snapchat on the Road to Long-Term Success (Report)

    …, and eMarketer predicts up to 3 percent growth until 2020, culminating in 42.2 percent of social users logging in frequently. eMarketer principal analyst Cathy Boyle credits Snapchat’s structure with its long term appeal: What makes Snapchat different from other mobile messaging apps—and more-established social networks—is the short-lived nature…

    AllTwitterin Twitter- 12 readers -