Cathy Boyle

  • Snapchat Ad Revenue to Reach $935 Million in 2017 (Report)

    … assumptions for Snapchat products (including ads within Discover and Live Stories, sponsored geofilters and sponsored lenses) and monetization assumptions for non-U.S. users. According to eMarketer, Discover generates the largest share of Snapchat’s U.S. ad revenues, at 43 percent, but Stories will overtake Discover in 2017, generating 37.8 percent…

    David Cohen/ AllTwitter- 12 readers -
  • Snapchat on the Road to Long-Term Success (Report)

    … Snapchat is one of the fastest-growing social networks ever, and signs point to it reaching a tipping point into mainstream adoption. However, Snapchat is notoriously cagey with the data that it shares, so many of these predictions are based on speculative data. Long-term user data collected by eMarketer hints at Snapchat’s upward trajectory…

    AllTwitterin Twitter- 11 readers -